Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is page speed important to improve SEO ranking?
-
@jasparcj
many codes of some pages, can be seen as malicious by the Google robot.
Although they are not bad for users, google detects them in another way.
It is best to consult and review those codes. -
@pau4ner Thanks for your comment. And you're 100% right
-
Nobody except Google can tell for sure, but many SEOs and myself (I work with several websites) haven't noticed any substantial change in rankings after improving our site's speed. In fact, you can find many examples of slower sites ranking above much faster websites.
I believe though that if your site speed is so slow that it impairs user's experience, you will lose rankings. Not due to the speed itself, but due to the higher bounce rates it is causing.
In summary (and according to my experience and many other SEO professionals), if your website loads quite fast, improving its speed won't cause any ranking improvements. But if it is very slow, it may have a positive impact.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How much time does it take for Google to read the Sitemap?
Hi there, I could use your help with something. Last week, I submitted my sitemap in the search console to improve my website's visibility on Google. Unfortunately, I got an error message saying that Google is not reading my sitemap. I'm not sure what went wrong. Could you take a look at my site (OceanXD.org) and let me know if there's anything I can do to fix the issue? I would appreciate your help. Thank you so much!
Intermediate & Advanced SEO | | OceanXD1 -
Spam on Google SEO
Do you know any good tips to reduce spam and if spams have an on google ranking?
SEO Tactics | | easyjobber0 -
Collections or blog posts for Shopify ecommerce seo?
Hi, hope you guys can help as I am going down a rabbit hole with this one! We have a solid-ranking sports nutrition site and are building a new SEO keyword strategy on our Shopify built store. We are using collections (categories) for much of the key product-based seo. This is because, as we understand it, Google prioritises collection/category pages over product pages. Should we then build additional collection pages to rank for secondary product search terms that could fit a collection page structure (eg 'vegan sports nutrition'), or should we use blog posts to do this? We have a quality blog with good unique content and reasonable domain authority so both options are open to us. But while the collection/category option may be best for SEO, too many collections/categories could upset our UX. We have a very small product range (10 products) so want to keep navigation fast and easy. Our 7 lead keyword collection pages do this already. More run the risk of upsetting ease/speed of site navigation. On the other hand, conversion rate from collection pages is historically much better than blog pages. We have made major technical upgrades to the blog to improve this but these are yet to be tested in anger. So at the heart of it all - do you guys recommend favouring blog posts or collection/category pages for secondary high sales intent keywords? All help gratefully received - thanks!
SEO Tactics | | WP332 -
Web Core Vitals and Page Speed Insights Not Matching Scores
We have some URLs that are being flagged as poor inside Search Console in the Web Core Vitals report. For example, the report is saying that some pages have too many CLS issues. When looking into things we can do to update we have noticed that when we run the same page using the PageSpeed Insights tool we are not getting the same bad scores. This is making it hard for us to actually know what needs to be addressed. Nor can we tell if a change actually fixed the issue because in PageSpeed Insights there is not an issue. Has anyone else had similar issues. If so have you found a way to fix it?
On-Page Optimization | | RMATVMC0 -
Address on Every page of the website for Local SEO? Good or Bad?
Is this good idea to add business address on every page of the website?, How Google see this? and This is Good or bad for ranking?
On-Page Optimization | | Dan_Brown10 -
I have two pages ranking for the same keyword.
The index page and the targeted landing page for that keyword. They have different content, title, meta but I am competing with myself for the main keyword in the industry. What is the best way to fix this? 301 the keyword page to the index page?
On-Page Optimization | | Aftermath_SEO0 -
Analyzing word count on page SEO
Hey guys quick question, when I am analyzing/ doing word count for a particluar key word and I want to make sure that i am no where near Keyword stuffing, does Google consider the alt and title tags keywords of images as part of the KW count when looking for on page Keyword stuffing. For example. let say I have a page that i just created with 1000 words. and Only 2 of the words are my target Keywords. Then, if i add a picture and add the keyword to both the alt and title tag and description of the image, does google now consider the "page" to have a total of 5 keywords? Also, a lot has changed recently since penguin and panda, is there a good rule of thumb for what ratio to stay under as far as keywords to text.?
On-Page Optimization | | david3050 -
Page speed tools
Working on reducing page load time, since that is one of the ranking factors that Google uses. I've been using Page Speed FireFox plugin (requires FireBug), which is free. Pretty happy with it but wondering if others have pointers to good tools for this task. Thanks...
On-Page Optimization | | scanlin0