Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is page speed important to improve SEO ranking?
-
@jasparcj
many codes of some pages, can be seen as malicious by the Google robot.
Although they are not bad for users, google detects them in another way.
It is best to consult and review those codes. -
@pau4ner Thanks for your comment. And you're 100% right
-
Nobody except Google can tell for sure, but many SEOs and myself (I work with several websites) haven't noticed any substantial change in rankings after improving our site's speed. In fact, you can find many examples of slower sites ranking above much faster websites.
I believe though that if your site speed is so slow that it impairs user's experience, you will lose rankings. Not due to the speed itself, but due to the higher bounce rates it is causing.
In summary (and according to my experience and many other SEO professionals), if your website loads quite fast, improving its speed won't cause any ranking improvements. But if it is very slow, it may have a positive impact.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the SEO ramifications of domain redirection?
Hi Moz Community! I was just trying to set up our global site and got this message: "Redirect detected
SEO Tactics | | Padmagandhini
We have detected that the domain bhaktimarga.org redirects to prodfront-coli.bhaktimarga.mediactive-network.net. We do not recommend tracking a redirect URL. Would you like to track prodfront-coli.bhaktimarga.mediactive-network.net for this campaign instead?"
6358703c-d8ef-4c0a-83a9-c948d370d743-image.png What's interesting is when you go to the site, Bhaktimarga.org, it shows our domain in the URL bar. Is this done for performance and masks the hosting provider domain? I haven't talked to website developers about this yet, but my main question is...Does this have any SEO ramification? Thanks so much,
Padma0 -
site speed
i use mid-quality pic and... but my site speed is low
On-Page Optimization | | zlbvasgabc
any suggestion?
my site is:
https://bandolini.ir/0 -
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
How to rank a website in different countries
I have a website which I want to rank in UK, NZ and AU and I want to keep my domain as .com in all the countries. I have specified the lang=en now what needs to be done to rank one website in 3 different English countries without changing the domain extension i.e. .com.au or .com.nz
SEO Tactics | | Ravi_Rana0 -
Web Core Vitals and Page Speed Insights Not Matching Scores
We have some URLs that are being flagged as poor inside Search Console in the Web Core Vitals report. For example, the report is saying that some pages have too many CLS issues. When looking into things we can do to update we have noticed that when we run the same page using the PageSpeed Insights tool we are not getting the same bad scores. This is making it hard for us to actually know what needs to be addressed. Nor can we tell if a change actually fixed the issue because in PageSpeed Insights there is not an issue. Has anyone else had similar issues. If so have you found a way to fix it?
On-Page Optimization | | RMATVMC0 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
Should I include a "|" for better page title SEO results?
I have seen many sites that include the "|" in page titles and was wondering if there is some SEO value in the practice. Example: Product Name | Company Name Instead of: Product Name by Company Name I have not seen any value in it myself other than a good way to avoid stop words. I wanted to make sure. Currently I have the "by" included in the page titles.
On-Page Optimization | | JedHenning0