SERP Cannibalization Issue

[Koyel9754]

Hi Moz Community,

Glad to be here with you. I need some help from you guys.

I have a new client website: [https://deluxemassage.co.uk/](link url)

My client runs this type of business offering professional therapeutic health services. It offers massage services on demand ("mobile", therapists visiting clients at home). The client has his business registered, and the therapists listed on the website are carefully vetted, all having training in different types of massage.

The client's problem is that until 2 months ago the site was in position 3-4 in Google (somewhat stable) with the main page for the keyword "mobile massage London". Recently I noticed that another page on the site that lists all therapists - i.e. this page [https://deluxemassage.co.uk/therapists/](link url)- is on the first page of Google for the above keyword, although both the title tag, meta description and the page on the site do not target the above keyword.
I notice that both pages have serious fluctuations in the SERP for the mentioned keyword, sometimes appearing both in the results.
The Home page is marked as rel=canonical

Of course the position in SERP fluctuates from 8, 11, 12, 7.

What should I do to solve this problem?

Any thoughts here would be appreciated.

Thanks

[IgorBut]

Good afternoon, you need to do a relink. From the blog to the page you need. Make an anchor list with queries that blur relevance. This will give the keyword boost on the page. Google will understand which page to show for this query.