What Exactly is traffic lift?
-
Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?
-
@SEOBrandBoca Traffic Lift will be a helpful metric in identifying and prioritizing which keywords you might want to go after (and what kind of content to create for it). Traffic Lift calculates the amount of traffic you can expect to see if you were to overtake your competitor for that keyword. Keywords with a higher potential Lift might be the ones to consider first. For instance, a Solar Hot Water Heater company might want to see how much traffic they would get if they were behind another solar hot water heater company in the rank for the term "Solar Hot Water Heaters". The lift represents the number of visitors that they would expect see increase from the associate rank increase in that word ovr their competitor.
David with Webduh.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Keyword difficulty (KD) in the Swiss market's
What are the most effective strategies for managing keyword difficulty (KD) in the Swiss market's competitive landscape, considering factors such as language variations, regional preferences, and search engine algorithms?
Keyword Research | | digitavision22880 -
Unsolved Zero keyword Ranking for US
I did keyword research on Keyword explorer, its KD was very low but search volume was very high still my impression and clicks not getting.. what's the issue?
Keyword Explorer | | muqadaserozgaar0 -
Traffic from External Sites
I'm hoping I came to the right forum. Is there a way in Moz to view a prospective ad source's traffic?
Digital Marketing | | EHCarrera20220 -
GA traffic locations must be wrong? Most hits from a state we don't do business in!
I launched a website earlier this year. Very limited traffic, 200-300 a month. It is an info site for a specialized business. However, when I review my GA traffic reports, 20% of our traffic comes from one city in Virginia. (although the company does business in many states, it does not in Virginia) or anything close. The bounce rate is 97%! Could it be a web scraper or some kind of redirect?
Search Behavior | | bakergraphix_yahoo.com0 -
Moz keyword rank checker
The Moz Keyword Ranker does not seem to work - it keeps buffering when I add a keyword, Anyone see the same thing?
Keyword Research | | SmartSimple0 -
Unsolved Good PA/DA...no keywords after 6 months
I've been doing SEO on a clients site, for a back page for 6 months now. Good amount of backlinks, has a PA/DA of 34/32, it's indexed by Google (via Console)...but it's not getting picked up for a single keyword (same in Ahrefs). Haven't had this happen before, what am I missing?
Keyword Explorer | | AdkinsDigital0 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
8500+ seomoz errors and still rank one for high traffic keywords
I plugged a competitor into the campaign manager that is ranking #1 for many target keywords like "sprinkler parts" (18k broad, 720 exact) and "sprinklers"(550k broad, 4400 exact) and #2 for "sprinkler"(1mil broad, 8100 exact). This site has over 8500 errors on SEOmoz - I have spent a good deal of time fixing errors on all of our client websites and have gotten them down to 0 errors. I am just wondering if I have been wasting my time and if the errors that SEOmoz reports on even make a difference. How can a site rank for such high traffic keywords when it has 4k duplicate content and 4k duplicate page title errors? The site has 75 linking root domains according to opensiteexplorer. any help on this would be greatly appreciated!
Competitive Research | | Splashme-1391910