Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Video's Pros and Cons - YouTube vs My website or both?
-
This isn't really a question per say, but more of a request for advise.
We are in the process of creating videos for our travel website. They are more informational and do not promote any products as such.
I am aware of the options, and I am leaning towards creating a pro account with Vimeo so that the videos are available only on our website. The reason for this is so that we can at least get credit for our work, as when they are on you tube, anybody can syndicate the video without linking to our website.
I am also aware that there are allot of searches happening on YouTube, and it may be worse if we choose not to upload our videos there as we would loose out on a big audience.
it would be GREAT if we had the best of both options. And i had an idea i want to get your opinions on.
Create the video and upload onto our website with "lower competitive" title / meta / body.
Submit the video on YouTube with a "Higher competitive" keyword / title /meta and description.
When someone finds our video, they might search YouTube to avoid linking back and wont find it, (although it is there getting traffic from a similar keyword)
Branding is the number 1 objective for these videos, so you tube + many other video sites would be the way to go. However, i would also like our own "private" video blog on our site so that if web masters like the video, we can give them the option of embedding it on there site (like SEOMOZ do it on there whiteboard Fridays)
Your comments and suggestions will be muchly appreciated.
Greg
-
Thanks, that makes sense YouON. I could create interesting/funny/entertaining videos on YouTube for brand awareness, and more product/tour orientated videos on my site for pre-selling and SEO
Thanks for the advice everyone
Greg
-
I have used video on a few occassions and would suggest Youtube. Its quick and easy to submit, loads quickly, plays well and does not bog down your site. Just my two cents! Good Luck!
-
I completely agree with YouON.
And I would add that if you know where your audience is (on YouTube), you should be there too. Additionally, YouTube has such a high volume of traffic (especially for searches), that capturing that traffic for some brand awareness (even if the user doesn't end up on your site) can really help your brand.
-
Hi Andre,
I would personally create a company profile on youtube and I would add my videos there that anyone can access; I would them embed those videos into the website and if you have a facebook page, I would embed the videos there too. If you want to give web masters the option of embedding the videos on their site; they can still do this with youtube. Or are you looking to charge for them to see your private blog of videos? If so, I would charge people a fee to see those videos, once they pay you can give them a custom logging into the blog. Vimeo would be a good tool for the private blog portion.
I hope this helps.
-
I'm italian so sorry for my bad english... I think that you may produce a few video (viral, funny or really useful) and publish them on YouTube. YouTube is great to share your brand with people. Inside the video and in the description (also in the tilte) you put your website. On your website, instead, you can publish technical/specific/vertical video which may interest only your targeted visitors.
So YouTube for spread the word about your website and your knowledge and your site for deeper content.
-
I would check out Wistia. As a pro-member there is a SEO discount. You save about 20 bucks a month for SEO videos. You can keep metrics of watched videos, heatmaps, video sitemaps, options to have the video embedded on your site and video sitemaps. Definitely worth the price.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does the background on my product photos impact SEO - step and repeat vs. plain background
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours. I want to gain SEO from my effort and definitely not hurt it! Thanks!
Branding | | A_Wo0 -
Rebrandly vs. Bitly?
I want an alternative to Bitly (because we must change our short domain (BSD) and Bitly Support for its free service is excruciatingly bad; I'd gladly pay). Rebrandly appears to be a good alternative at $100. per year. Can anyone recommend Rebrandly and speak to its strengths and weaknesses vs. Bitly? Thank you. Rick
Branding | | Knockleigh0 -
Two companies merging into a new website. How to merge two existing websites into a brand new website and preserve search rankings.
Brand A and Brand B are merging to form Brand C. Brand A has a great search presence (prominent rankings, answer boxes, and impressive organic traffic). Brand B has a good reputation in real life but their web presence was extremely weak (we've been helping with that over the past few months and it is improving). What are the steps we need to take? The previous domains from Brand A and Brand B are going away and we need to promote the newly minted Brand C website. This Q/A summarizes what we want to do but with one exception: They only discuss merging Brand A into BRand B and there is no Brand C.
Branding | | CommandPartners0 -
How to measure adwords campaing success on an non ecommerce/leads website
Hello,
Branding | | teconsite
We have a website of a furniture company that runs an Adwords campaign. This company has a lot of distributors. They have several objetives: people explore the online catalog people visit the distributor page (where they can find the nearest distributor in his/her area) people share the pictures and info in social media. (For example: pictures in pinterest) people watch videos new distributors contact them to be a new distributor and so on. As this is not an eccommerce website they can not buy We have created objectives in analytics to meassure those engament results.
My question is how to measure this in Google Adwords...
If I import GA objetives into adwords, I get conversions rates of 350% and even more, and the number of conversions is to high. For example. If one objetive is to visit Distributors page (the one where users can see a map and search for the nearest distributor), I find with a lot of conversions of this type. I was thinking in importing some objectives and giving them a value in $ and instead of evaluating conversion rates, evaluate ROAS. But I really would like to know, what you are doing with this kind of companies. How do you measure the campaign success when most of the objetives are measuring engagement. Please, could you give me any advice? Thank you!0 -
There was a really awesome Brand Video at Mozcon last year
It was a female brand i believe. Does anyone remember which it was or have a link? Gracias!
Branding | | VistageSEO1 -
The Franchise Challenge: How should I handle 200 franchisee websites?
Hi all.. this is not a question about how this can be done but which is better for SEO. Franchises make up 8% of the USA small business market. This is no small potatoes. But everything about Google seems designed for the unique, stand-alone business (Places, Analytics, Adwords, Duplicate Content Rules, etc.) ... I think about this issue a lot so wanted to put it to the community. Imagine a franchisor with 200 locations. This company licenses its brand and business operations system - that's what a franchise is. So each local franchisee starts out with a "content ready" website template which they are required to use for brand compliance. (Each local franchisee has a Google Place page and a Local Website in their territory.)Assuming each solution has the same number of local citations around 50% duplicate content on its services pages (e.g. branding text)... which of the following does Google like best? A single, customized CMS (e.g. Drupal) which places each franchisee site in a subfolder of the TLD. Highly duplicated services pages are given canonical pointers to the main site's version.
Branding | | scottclark
domain.com/location A single, customized CMS (e.g. Drupal) which places each franchisee in a subdomain of the TLD. Highly duplicated services pages are given canonical pointers to the main site's version. location.domain.com A multi-manager dashboard (e.g. ManageWP) which operates an individual Wordpress installs on a single server (dedicated self-install server, sites share IPs)
_localdomain.com _ A multi-manager dashboard which operates an individual Wordpress install on multiple, diverse servers (e.g. shared hosting on diverse hosts.)
localdomain.com I know that the best case would be for each franchisee individually to be so motivated to set up their own site and properly use brand elements, get links, etc. but this is impractical (trust me.)~~~~~~(*update 4/4/13 - I have written a blog post which describes what I think is the ideal franchise web marketing & SEO program and would welcome additional comments!)0 -
Looking for examples of a B2B brand spinning off B2C products on to separate websites
Does anyone have any good examples or case studies? Right now I'm working on a site with both B2B and B2C products crowded onto one site. I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products. I found the Constructive Playthings case study on Marketing Sherpa but nothing else.
Branding | | TexaSEO0
