My website is constantly decreasing
-
For few weeks ago my website is constantly decreasing in search position. I lost keywords and is gooooing down.
Although it is well rated on several on page and off page seo verification software that I have tried.
I checked Google search console and Analytics and found no major problems. However… from one day to another it keeps going down.
I also checked what the main competitors are doing and they are not doing well, at all.
The main competitor actually has a creepy website. Totally devoid of onpage or offpage SEO but with an enormous number of backlinks. And of a very bad quality, which should disqualify it, still…
Few weeks ago I changed something.
In the pages I had H1, 4xH2, no H3 and an H4 without content.
An unnatural H tag structure.
Now I have H1, H2, H3, 3xH4, with the coherent information.
Theoretically, Google should have been “happy” or I’m missing something.I use a SAAS platform.
I just found out that they made changes to the keywords (tags).
I am selling toner cartridges for printers.
So…
The tags are printer models and generate a url in which they have the products.
Ex. https://www.sertit.ro/cartus-imprimanta-cilindru-color-hp-laserjet-pro-m-177fw goes to the products for that printer model.
The question is… should I make tag canonical?
Is it possible for products to loose so much in Google search? -
If your website's traffic is consistently declining, consider these concise suggestions:
-
Analyze Content: Assess the quality and relevance of your website content. Refresh or update outdated information to keep it engaging.
-
SEO Audit: Conduct an SEO audit to identify any technical issues or optimization opportunities affecting your site's visibility in search engines.
-
Marketing Strategy: Review your marketing strategies. Explore new channels or tactics to attract more visitors to your website.
-
User Experience: Improve the user experience (UX) of your website. Ensure it's easy to navigate, loads quickly, and is mobile-friendly.
-
Analytics Review: Monitor website analytics regularly to track trends and identify areas for improvement. Use data to inform strategic decisions.
-
Engage Audience: Foster community engagement through social media, email newsletters, or interactive features on your website.
-
Competitor Analysis: Research competitors to understand trends in your industry and identify opportunities for differentiation.
-
Customer Feedback: Gather feedback from users to understand their needs and pain points. Use this insight to enhance your website's offerings.
-
Conversion Optimization: Focus on improving conversion rates by optimizing calls-to-action, forms, and checkout processes.
-
Professional Help: Consider consulting with experts or hiring professionals for specialized assistance, such as SEO, marketing, or web development, if needed.
-
-
If your website's traffic is consistently declining, consider these concise suggestions:
-
Analyze Content: Assess the quality and relevance of your website content. Refresh or update outdated information to keep it engaging.
-
SEO Audit: Conduct an SEO audit to identify any technical issues or optimization opportunities affecting your site's visibility in search engines.
-
Marketing Strategy: Review your marketing strategies. Explore new channels or tactics to attract more visitors to your website.
-
User Experience: Improve the user experience (UX) of your website. Ensure it's easy to navigate, loads quickly, and is mobile-friendly.
-
Analytics Review: Monitor website analytics regularly to track trends and identify areas for improvement. Use data to inform strategic decisions.
-
Engage Audience: Foster community engagement through social media, email newsletters, or interactive features on your website.
-
Competitor Analysis: Research competitors to understand trends in your industry and identify opportunities for differentiation.
-
Customer Feedback: Gather feedback from users to understand their needs and pain points. Use this insight to enhance your website's offerings.
-
Conversion Optimization: Focus on improving conversion rates by optimizing calls-to-action, forms, and checkout processes.
-
Professional Help: Consider consulting with experts or hiring professionals for specialized assistance, such as SEO, marketing, or web development, if needed.
-
-
I did all the checks, it doesn't reach 100% but between 82-96% at technical and content.
Social media still working on it, with some ads, backlinks are around 100k, with good DA and PA and growing.I have another suspicion...
I sell consumables for printers.
Until now, the products were individual.
In January, i made a change to the products and grouped them by printer models. Example: All products for Konica Minolta Bizhub C224 are in this url wich is created by tag (tag is printer model).
They contain both toner cartridges and developer or drum units (which are also individual products, of course).
All individual products have decreased by position in google searches.
Shall I canonically set these tags that contain all the products? Or what ? -
@Dan_Tala I can provide you with some general reasons why a website's traffic may be decreasing and some tips on how to address those issues:
Technical Issues: Technical issues such as site speed, server errors, broken links, mobile responsiveness, etc., can lead to poor user experience and reduced traffic. To address these issues, you can run a website audit using tools like Google Search Console or SEMrush to identify and fix technical issues.
Content Quality: Poor-quality content or outdated content can also result in lower traffic. To address this issue, update and improve your content with relevant, informative, and engaging content that provides value to your audience. Use keyword research tools to optimize your content for relevant keywords.
Keyword Rankings: If your website's keyword rankings have dropped, it could be due to algorithm updates, competition, or changes in user behavior. To address this issue, conduct a thorough analysis of your keyword rankings, update your content with relevant keywords, and optimize your on-page elements.
Backlinks: If your website has lost high-quality backlinks or has been hit by negative SEO, it can impact your search rankings and traffic. To address this issue, conduct a backlink analysis, disavow low-quality or spammy backlinks, and focus on building high-quality backlinks from relevant and authoritative sources.
Social Media Presence: Social media can be an essential source of traffic for websites. If your website's social media presence is weak, it could be impacting your traffic. To address this issue, create a social media strategy, share engaging content, and engage with your audience on social media platforms.
These are some general reasons why a website's traffic may be decreasing, and some tips on how to address those issues. It's important to conduct a thorough analysis of your website to identify the specific reasons for the traffic drop and take appropriate actions to address them. If you know more please visit.
-
Here are some steps you can take to improve your website loading speed using speed optimization tools:
Run a website speed test: Use a speed optimization tool such as websitespeedy, Google PageSpeed Insights, GTmetrix, or Pingdom. This tool can help you assess your website's performance by measuring its speed and suggesting areas for improvement.
Render blocking: Eliminate render blocking by optimizing your website's code and using asynchronous loading. This can improve website speed and reduce page load times.
Lazy loading images: Implement lazy loading on your website to load images and other content as users scroll, improving website speed and reducing page load times.
Fix Core Web Vitals: Core Web Vitals are a set of user-centered metrics that evaluate website performance. Improve your website's Core Web Vitals by optimizing your website's loading speed, layout shift, and interactivity.
By using speed optimization tools and implementing these steps, you can significantly improve your webpage loading speed, providing a better user experience and potentially increasing your sales.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migration + Change of Address Tool used - previous site de-indexed!!
OMG disaster! Recently migrated my site womencycles.com to moonrise.health. Painstakingly went through each URL manually to map out redirects, notified Google via change of address tool. Bam. My old website has disappeared from Google and my new site has thus lost all it's organic (i.e. redirected) traffic. I don't get it. I think I have done everything by the book, but it seems my old site has disappeared and no authority or link juice has been passed to my new site by the 301s, as the new site isn't ranking either. Some examples: https://www.google.com/search?q=women+cycles&oq=women+cycles&aqs=chrome..69i57j69i65j69i61l2j69i60.1834j0j1&sourceid=chrome&ie=UTF-8 'women cycles' previous position 1
Technical SEO | | tikitaka
https://www.google.com/search?q=chaffed+vagina&oq=chaffed+vagina&aqs=chrome..69i57.2370j0j1&sourceid=chrome&ie=UTF-8 - chaffed vagina, previous position 1 https://www.google.com/search?q=how+long+does+it+take+turmeric+to+shrink+fibroids&oq=how+long+does+it+take+turmeric+to+shrink+fibroids&aqs=chrome..69i57.1355j0j1&sourceid=chrome&ie=UTF-8 - how long does it take turmeric to shrink fibroids, previous position 1. Biggest traffic source pages were: https://womencycles.com/blog/top-10-home-remedies-that-claim-to-tighten-vagina-do-they-work/
https://womencycles.com/blog/sore-breasts-after-period-has-finished/
https://womencycles.com/blog/what-is-vaginal-gas-queefing/
https://womencycles.com/blog/tired-during-ovulation/
https://womencycles.com/blog/how-to-get-rid-of-saggy-vag-without-surgery/
https://womencycles.com/blog/vagina-chafing-causes-treatments-to-prevent-it-from-coming-back/
https://womencycles.com/blog/vaginal-dryness-during-pregnancy/ New blog articles on new site, with 301 redirect in place, but not ranking Screenshot shows my search traffic for my new site. Site migrated 13 June. Any ideas anyone??!Screenshot 2022-06-28 at 13.27.41.png0 -
Website title duplicates in SEO description
Hi - My website title (company name) repeats in the SEO description. My host service is Square Space. How do I fix this?
Technical SEO | | Peeker
Thanks! Paula board-directors0 -
Drop in keyword rankings with a multi-region website
Hi everyone, I know that variations if this question have been asked on this forum and have been answered by Google also. Google's response seems to be clear that "Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries." This was our approach when launching a new .co.nz website recently to coincide with us opening a new office in Auckland. Our original site is still our .com.au site. We went with a new domain name over a sub directory or sub domain for the reasons in the same Google article. After launching the NZ site in February and steadily growing some rankings, we've noticed in the last week or so a drastic drop in our keyword rankings (and traffic) for no apparent reason. There are no apparent issues in Search Console or with the Moz Site Crawl, so I'm wondering what's going on? I know rankings can fluctuate widely, especially when you're not on page 1 (which we're not) but the sudden and drastic drop did concern me. Currently, our AUS site's content is basically being replicated on the NZ site (e.g. blog posts, about us, company history, etc.). I just wanted to bounce it off you all to see whether you think it could be the "duplicate content" on the NZ site, or could it be something else? I'd really appreciate your input! Cheers, Nathan
Technical SEO | | reichey0 -
My website keeps getting hit every other month. What should I do?
Since April 2012, my website impressions has dropped about 88% according to GWT. Every other month or so, the impressions are dropping by about 30%. My total traffic (visitors, not impressions) has dropped by about 25% but now I am getting lots of junk traffic. A few of the major keywords I used to rank for are still ranking in the top 10 but only in the USA. Lots of the keywords have gone to page 2 or 3 in the US and are gone to hell in other countries. Now I know I'm mostly responsible for this mess. About 3 years ago, I hired a freelancer to write news for my blog and she did a great job for quite some time so I stopped monitoring her work for duplicated content. Unfortunately, she started to provide me with copied content after a while and did so for almost 9 months before I noticed it. I had also hired RankPoop - errr I mean RankPop - to build some backlinks and that eventually got me in trouble too. I got an unnatural links warning in GWT in July 2012. Since then, I had more than 50% of the bad links taken down. There are still lots of them but they sure account for way less than 50% of all the backlinks. I have not submitted a reconsideration request yet as I haven't compensate for all the links taken down yet. I also started adding LOTS of fresh, unique and useful content to the website. I've added near 400 articles (sometimes up to 7 or 8 articles a day) over the last 5 months. I've also set lots of the duplicated posts to "noindex" and when they're not indexed anymore, I completely removed them in order to avoid any copyright issues (some were 100% identical to the source). I keep doing this gradually to avoid 404 errors. In early March of this year, I did a complete redesign of the site. The navigation structure stayed the same and visually, the layout is quite the same although the graphical elements are much more professional and the site is much faster. As much as I would've like to avoid a complete redesign, major technical issues from the previous design (and development platform) was now forcing me to do so. Unfortunately, I updated the website design right before the last Panda update so now I don't know if the recent traffic lost is due to the new design or because of Panda... or both. Google is like a police officer who repeatedly give you tickets for the same offense, yet they won't tell you what that offense is. My website is located at http://www.thewebhostinghero.com/ Any advice is welcomed. P.S. sorry for my english, I speak french.
Technical SEO | | sbrault740 -
Mysterious drop of website ranking in google
Usually, I don't want to bother anybody by posting silly questions on forums. But this time I really might need advice. My wife and I took over the website maintenance and e-marketing of a local air conditioning company end of March this year. Before that the applied SEO strategies were not very user friendly and a little too search engine focused (spammy keyword stuffed articles, confusing website structure, a lot of directory links). Yesterday night (May 15th) the website more or less stopped ranking. For search terms like "ac repair englewood fl" or "trane north port" and many more the website was on page 1. Here are some more details: I replaced the old website with a newer version end of April. Since some of old the url structure did not apply any longer, I did a setup of around 30 301-redirects in .htaccess. The new site seemed to rank more or less as expected. The homepage has a PakeRank of 1 (seomoz Page Authority is 31). I am working on that but good natural links just take some time. site:kobiecomplete.com still brings up all the pages Google Webmaster Tools notified me on May 12th that there was a possible outage: _"_While crawling your site, we have noticed an increase in the number of transient soft 404 errors around 2012-05-08 16:00 UTC (London, Dublin, Edinburgh). Your site may have experienced outages. These issues may have been resolved. Here are some sample pages that resulted in soft 404 errors:" The listed pages under "some sample pages" are only pages from the old website which do not exist any longer and the 301 redirect was not setup. But this should have been already any issue before, if at all.
Technical SEO | | grojoh
I added the missing 301 redirects and marked them as fixed in Google Webmaster Tools. I had a copy of the website on a testing webspace (root directory of brightsidewg.com). Even though I had robots.txt set to disallow everything and WordPress search engine privacy set to do not index / follow, the website appeared on the Google search results yesterday night instead of the original website (kobiecomplete.com). Even though brightsidewg was a few ranks worse than kobiecomplete.com was, it was still ranking.
To remove the duplicate content, I deleted everything on brightsidewg.com and requested the removal of the website in the Webmaster Tools. Now brightsidewg.com is not any longer indexed (good) but it didn't help the ranking of kobiecomplete.com. Especially the homepage and the service area pages were ranking pretty decent on Google before yesterday night. Now I can not find them at all. Only other less important pages rank on page 8+ No malware on website I did not do any big changes on the website yesterday (only really minor ones). I did not acquire any weird/paid links even though there is a new link from a PageRank 0 website which I did not setup: http://www.indo-karya.com/detail/news/2012/kombise But that alone I think would not be enough for a penalty. It almost looks like that Google applied a partial -950 filter!? I could submit the website for reconsideration to Google and tell them about the duplicate content issue with my testing webspace brightsidewg.com. What do you think about it and what shall I do? Thank you so much for any help!0 -
Websites being hacked & duplicated, what should we do?
Hi, please help! Our website was hacked and being totally duplicated. They even injected codes to intercept our orders. Although the codes issue had been solved, still there're two mirror sites out there. When search for some of our key words, they even have good ranks. What exactly can we do to let Google ban those two sites. Thanks in advance!
Technical SEO | | Squall3150 -
How do you measure content on a website?
I never thought of this question before. Maybe because i didn't focus myself on content but only on optimizing existing content from clients. So how do you measure the content on a specific page?
Technical SEO | | mosaicpro0 -
Google crawl index issue with our website...
Hey there. We've run into a mystifying issue with Google's crawl index of one of our sites. When we do a "site:www.burlingtonmortgage.biz" search in Google, we're seeing lots of 404 Errors on pages that don't exist on our site or seemingly on the remote server. In the search results, Google is showing nonsensical folders off the root domain and then the actual page is within that non-existent folder. An example: Google shows this in its index of the site (as a 404 Error page): www.burlingtonmortgage.biz/MQnjO/idaho-mortgage-rates.asp The actual page on the site is: www.burlingtonmortgage.biz/idaho-mortgage-rates.asp Google is showing the folder MQnjO that doesn't exist anywhere on the remote. Other pages they are showing have different folder names that are just as wacky. We called our hosting company who said the problem isn't coming from them... Has anyone had something like this happen to them? Thanks so much for your insight!
Technical SEO | | ILM_Marketing
Megan0