My website is constantly decreasing
-
For few weeks ago my website is constantly decreasing in search position. I lost keywords and is gooooing down.
Although it is well rated on several on page and off page seo verification software that I have tried.
I checked Google search console and Analytics and found no major problems. However… from one day to another it keeps going down.
I also checked what the main competitors are doing and they are not doing well, at all.
The main competitor actually has a creepy website. Totally devoid of onpage or offpage SEO but with an enormous number of backlinks. And of a very bad quality, which should disqualify it, still…
Few weeks ago I changed something.
In the pages I had H1, 4xH2, no H3 and an H4 without content.
An unnatural H tag structure.
Now I have H1, H2, H3, 3xH4, with the coherent information.
Theoretically, Google should have been “happy” or I’m missing something.I use a SAAS platform.
I just found out that they made changes to the keywords (tags).
I am selling toner cartridges for printers.
So…
The tags are printer models and generate a url in which they have the products.
Ex. https://www.sertit.ro/cartus-imprimanta-cilindru-color-hp-laserjet-pro-m-177fw goes to the products for that printer model.
The question is… should I make tag canonical?
Is it possible for products to loose so much in Google search? -
If your website's traffic is consistently declining, consider these concise suggestions:
-
Analyze Content: Assess the quality and relevance of your website content. Refresh or update outdated information to keep it engaging.
-
SEO Audit: Conduct an SEO audit to identify any technical issues or optimization opportunities affecting your site's visibility in search engines.
-
Marketing Strategy: Review your marketing strategies. Explore new channels or tactics to attract more visitors to your website.
-
User Experience: Improve the user experience (UX) of your website. Ensure it's easy to navigate, loads quickly, and is mobile-friendly.
-
Analytics Review: Monitor website analytics regularly to track trends and identify areas for improvement. Use data to inform strategic decisions.
-
Engage Audience: Foster community engagement through social media, email newsletters, or interactive features on your website.
-
Competitor Analysis: Research competitors to understand trends in your industry and identify opportunities for differentiation.
-
Customer Feedback: Gather feedback from users to understand their needs and pain points. Use this insight to enhance your website's offerings.
-
Conversion Optimization: Focus on improving conversion rates by optimizing calls-to-action, forms, and checkout processes.
-
Professional Help: Consider consulting with experts or hiring professionals for specialized assistance, such as SEO, marketing, or web development, if needed.
-
-
If your website's traffic is consistently declining, consider these concise suggestions:
-
Analyze Content: Assess the quality and relevance of your website content. Refresh or update outdated information to keep it engaging.
-
SEO Audit: Conduct an SEO audit to identify any technical issues or optimization opportunities affecting your site's visibility in search engines.
-
Marketing Strategy: Review your marketing strategies. Explore new channels or tactics to attract more visitors to your website.
-
User Experience: Improve the user experience (UX) of your website. Ensure it's easy to navigate, loads quickly, and is mobile-friendly.
-
Analytics Review: Monitor website analytics regularly to track trends and identify areas for improvement. Use data to inform strategic decisions.
-
Engage Audience: Foster community engagement through social media, email newsletters, or interactive features on your website.
-
Competitor Analysis: Research competitors to understand trends in your industry and identify opportunities for differentiation.
-
Customer Feedback: Gather feedback from users to understand their needs and pain points. Use this insight to enhance your website's offerings.
-
Conversion Optimization: Focus on improving conversion rates by optimizing calls-to-action, forms, and checkout processes.
-
Professional Help: Consider consulting with experts or hiring professionals for specialized assistance, such as SEO, marketing, or web development, if needed.
-
-
I did all the checks, it doesn't reach 100% but between 82-96% at technical and content.
Social media still working on it, with some ads, backlinks are around 100k, with good DA and PA and growing.I have another suspicion...
I sell consumables for printers.
Until now, the products were individual.
In January, i made a change to the products and grouped them by printer models. Example: All products for Konica Minolta Bizhub C224 are in this url wich is created by tag (tag is printer model).
They contain both toner cartridges and developer or drum units (which are also individual products, of course).
All individual products have decreased by position in google searches.
Shall I canonically set these tags that contain all the products? Or what ? -
@Dan_Tala I can provide you with some general reasons why a website's traffic may be decreasing and some tips on how to address those issues:
Technical Issues: Technical issues such as site speed, server errors, broken links, mobile responsiveness, etc., can lead to poor user experience and reduced traffic. To address these issues, you can run a website audit using tools like Google Search Console or SEMrush to identify and fix technical issues.
Content Quality: Poor-quality content or outdated content can also result in lower traffic. To address this issue, update and improve your content with relevant, informative, and engaging content that provides value to your audience. Use keyword research tools to optimize your content for relevant keywords.
Keyword Rankings: If your website's keyword rankings have dropped, it could be due to algorithm updates, competition, or changes in user behavior. To address this issue, conduct a thorough analysis of your keyword rankings, update your content with relevant keywords, and optimize your on-page elements.
Backlinks: If your website has lost high-quality backlinks or has been hit by negative SEO, it can impact your search rankings and traffic. To address this issue, conduct a backlink analysis, disavow low-quality or spammy backlinks, and focus on building high-quality backlinks from relevant and authoritative sources.
Social Media Presence: Social media can be an essential source of traffic for websites. If your website's social media presence is weak, it could be impacting your traffic. To address this issue, create a social media strategy, share engaging content, and engage with your audience on social media platforms.
These are some general reasons why a website's traffic may be decreasing, and some tips on how to address those issues. It's important to conduct a thorough analysis of your website to identify the specific reasons for the traffic drop and take appropriate actions to address them. If you know more please visit.
-
Here are some steps you can take to improve your website loading speed using speed optimization tools:
Run a website speed test: Use a speed optimization tool such as websitespeedy, Google PageSpeed Insights, GTmetrix, or Pingdom. This tool can help you assess your website's performance by measuring its speed and suggesting areas for improvement.
Render blocking: Eliminate render blocking by optimizing your website's code and using asynchronous loading. This can improve website speed and reduce page load times.
Lazy loading images: Implement lazy loading on your website to load images and other content as users scroll, improving website speed and reducing page load times.
Fix Core Web Vitals: Core Web Vitals are a set of user-centered metrics that evaluate website performance. Improve your website's Core Web Vitals by optimizing your website's loading speed, layout shift, and interactivity.
By using speed optimization tools and implementing these steps, you can significantly improve your webpage loading speed, providing a better user experience and potentially increasing your sales.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migration + Change of Address Tool used - previous site de-indexed!!
OMG disaster! Recently migrated my site womencycles.com to moonrise.health. Painstakingly went through each URL manually to map out redirects, notified Google via change of address tool. Bam. My old website has disappeared from Google and my new site has thus lost all it's organic (i.e. redirected) traffic. I don't get it. I think I have done everything by the book, but it seems my old site has disappeared and no authority or link juice has been passed to my new site by the 301s, as the new site isn't ranking either. Some examples: https://www.google.com/search?q=women+cycles&oq=women+cycles&aqs=chrome..69i57j69i65j69i61l2j69i60.1834j0j1&sourceid=chrome&ie=UTF-8 'women cycles' previous position 1
Technical SEO | | tikitaka
https://www.google.com/search?q=chaffed+vagina&oq=chaffed+vagina&aqs=chrome..69i57.2370j0j1&sourceid=chrome&ie=UTF-8 - chaffed vagina, previous position 1 https://www.google.com/search?q=how+long+does+it+take+turmeric+to+shrink+fibroids&oq=how+long+does+it+take+turmeric+to+shrink+fibroids&aqs=chrome..69i57.1355j0j1&sourceid=chrome&ie=UTF-8 - how long does it take turmeric to shrink fibroids, previous position 1. Biggest traffic source pages were: https://womencycles.com/blog/top-10-home-remedies-that-claim-to-tighten-vagina-do-they-work/
https://womencycles.com/blog/sore-breasts-after-period-has-finished/
https://womencycles.com/blog/what-is-vaginal-gas-queefing/
https://womencycles.com/blog/tired-during-ovulation/
https://womencycles.com/blog/how-to-get-rid-of-saggy-vag-without-surgery/
https://womencycles.com/blog/vagina-chafing-causes-treatments-to-prevent-it-from-coming-back/
https://womencycles.com/blog/vaginal-dryness-during-pregnancy/ New blog articles on new site, with 301 redirect in place, but not ranking Screenshot shows my search traffic for my new site. Site migrated 13 June. Any ideas anyone??!Screenshot 2022-06-28 at 13.27.41.png0 -
Another company's website indexing for my site
Hi, I am looking at all the pages which Google are indexing for my website and have come across pages of another company's website. I have contacted them through their online form and Facebook page asking for them to remove their listings for us, but to no avail so far. Is there a way I can do this myself?
Technical SEO | | British-Car-Registrations0 -
SEO for a a static content website
Hi everyone, We would like to ask suggestions on how to improve our SEO for our static content help website. With the release of each new version, our company releases a new "help" page, which is created by an authoring system. This is the latest page: http://kilgray.com/memoq/2015/help-en/ I have a couple of questions: 1- The page has an index with many links that open up new subpages with content for users. It is impossible to add title tags to this subpages, as everything is held together by the mother page. So it is really hard to for users to find these subpage information when they are doing a google search. 2- We have previous "help" pages which usually rank better in google search. They also have the same structure (1 page with big index and many subpages) and no metadata. We obviously want the last version to rank better, however, we are afraid exclude them from bots search because the new version is not easy to find. These are some of the previous pages: http://kilgray.com/memoq/2014R2/help-en/ http://kilgray.com/memoq/62/help-en/ I would really appreciate suggestions! Thanks
Technical SEO | | Kilgray0 -
Car Dealership website - Duplicate Page Content Issues
Hi, I am currently working on a large car dealership website. I have just had a Moz crawl through and its flagging a lot of duplicate page content issues, these are mostly for used car pages. How can I get round this as the site stocks many of the same car, model, colour, age, millage etc. Only unique thing about them is the reg plate. How do I get past this duplicate issue if all the info is relatively the same? Anyone experienced this issue when working on a car dealership website? Thank you.
Technical SEO | | karl621 -
Using the same domain for two websites (for different geographical locations)
Hi all, My client has a new E-commerce site coming out in few months.
Technical SEO | | skifr
His requirement is to use the same domain (lets call it www.domain.com for now) for two seperate websites:
The first site, for users with ip addresses from USA - which will include prices in US dollars.
The second site - for users outside of the US - will not include any prices, and will have different pages and design. Now, lets say that googlebot crawls the websites from different ip ranges. How can i make sure a user from France, for example, won't see crawled pages from the US? Sure, once he will click the result, I can redirect him to a "Sorry, but this content is unavailable in your country" page. The problem is, I don't want a user from France to see the in the search results the meta description snippets of pages related only to users in the US (in some cases, the snippets may include the prices in $).
Is Geotargeting through Webmaster Tools can help in this case? I know I can target a part of the website for a specific country (e.g. - www.domain.com/us/), but how can I make sure global users won't see the pages targeted only to the US in the search results? Thanks in Advance0 -
Duplicate page issue in website
i found duplicate pages in my website. seomoz is showing duplicate web pages this is issue or not please tell me?
Technical SEO | | learningall0 -
Every time google caches our site it shows no website.
Our site <cite>www.skaino.co.uk/</cite> seems to be having real issues with being picked up with Google. The site has been around for a long time but no longer even ranks on google if you search for the word 'Skaino'. This is odd as its hardly a competitive keyword. If I do a site:www.skaino.co.uk then it shows all the pages proving the site has been indexed. But if I do cache:www.skaino.co.uk it shows a blank cache. I'm starting to worry that Google isn't able to crawl our site properly. If it helps to clarify we have a flash site with a HTML site running underneath for those who cant view flash. Im wandering if I've missed something glaringly obvious. Is it normal to have a blank google cache? Thanks AJ
Technical SEO | | handygammon0 -
Removing pages from website
Hello all, I am fairly new to the SEOmoz community. But i am working for a company which organizes exhibitons, events and training in Holland. A lot of these events are only given ones ore twice and then we do not organise them any more because they are no longer relevant. Every event has its own few webpages which provide information about the event and are being indexed by Google. In the past we did not remove any of these events. I was looking in the CMS and saw a lot of events of 2008 and older which are being indexed. To clean the website and the CMS i am thinking of removing these pages of old events. The risk is that these pages have some links to them and are getting some traffic, so if i remove them there is a risk of losing traffic and rankings. What would be the wise thing to do? Make a folder with archive or something? Regards, Ruud
Technical SEO | | RuudHeijnen0