What is this SERP feature called? Organic ads...?

[LivDetrick]

What are these called (screenshot attached)? They are organic product listings in the body of the SERP that look just like paid ads, but are placed below paid ads.

I would like to read up on how to optimize for them, but am having trouble finding information.

[LivDetrick]

@Kateparish Thank you -- I think this is it. These are definitely not paid ads or a featured snippet. It's discouraging to see how thoroughly Amazon and the big box stores dominate these listings...

[paulhugo]

The SERP feature you might be referring to is called "Featured Snippet." A Featured Snippet is a highlighted search result that appears at the top of the organic search results, usually in a box or container. It provides a brief summary of the answer to the user's query and can include text, images, and even videos.

However, if you are referring to ads that appear in the search results, those are typically referred to as "paid search ads" or "search engine advertising" rather than organic ads. Paid search ads are placed by advertisers who bid on specific keywords, and they appear at the top and/or bottom of the search engine results page (SERP). Unlike organic search results, paid search ads are paid for by the advertiser and are not influenced by the website's content or search engine optimization efforts.

[bryce_01]

@LivDetrick said in What is this SERP feature called? Organic ads...?:

What are these called (screenshot attached)? They are organic product listings in the body of the SERP that look just like paid ads, but are placed below paid ads.
I would like to read up on how to optimize for them, but am having trouble finding information.

Hi LivDetrick,
Those organic product listings in the body of the SERP that look like paid ads are called Google Shopping Ads. They are also sometimes referred to as Product Listing Ads (PLAs).

To optimize for Google Shopping Ads, you need to create a product feed that contains all of your product information, such as product name, description, image, and price. You can submit this feed to Google Merchant Center, which is a tool that allows you to manage your product data and create Google Shopping campaigns.

In addition to creating a product feed, you can optimize your Google Shopping Ads by focusing on the quality of your product data, optimizing your bids and budgets, and creating compelling product titles and descriptions that accurately represent your products.

You can find more information on optimizing for Google Shopping Ads on Google's Advertising Help Center.

Regards,
Bryce June

[Kateparish]

@LivDetrick The organic product listings you refer to are commonly known as "Google Shopping listings" or "Google Product listings." These listings appear as product images, prices, and other relevant information in a box format within the Google search results page, typically below the paid ads and above the organic search results.
To optimize for Google Shopping listings, you can create a Google Merchant Center account and upload your product feed. Ensure that your product feed includes all the relevant information, such as product title, description, pricing, and high-quality images. Additionally, optimize your product pages on your website by including relevant keywords, clear product descriptions, and high-quality photos.
To learn more about optimizing for Google Shopping listings, visit the Google Merchant Center Help Center or Google Ads Help Center. There are also many resources available online from industry experts and digital marketing blogs.