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    4. Why are my positions going down?

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    Why are my positions going down?

    Reporting & Analytics
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    • Violete
      Violete last edited by

      Good afternoon! I would like to know, what could be the reasons for a random decrease in positions of our online casino? A lot of pages appeared in Google Search at the end of June and after a few weeks most of them dropped to >100, some are still ranging but in TOP 70-85. As far as I'm concerned, there were no algorithm updates last two months, our website works fine, both internal and external optimazation is being performed.. The strangest thing is that the rating of the website is growing, but the positions are not 😞
      Here is a link to the project: https://flammcasino.club/
      Can anyone suggest what I can do in this case?

      New-China-Eat 1 Reply Last reply Reply Quote 1
      • siyeki2210
        siyeki2210 last edited by

        Your website's decline in rankings may be attributed to various factors such as algorithm updates, low-quality content, undesirable backlinks, technical issues, heightened competition, mobile usability issues, or outdated SEO practices. It's crucial to evaluate these aspects and implement necessary enhancements to recover your rankings.

        1 Reply Last reply Reply Quote 0
        • zohaibw7788
          zohaibw7788 last edited by

          same issue with my own site it position also going down you can check it this is my site https://hiltonenterprises.com.pk/

          1 Reply Last reply Reply Quote 0
          • New-China-Eat
            New-China-Eat @Violete last edited by

            @Violete said in Why are my positions going down?:

            https://flammcasino.club/

            Your website's positions may be going down for several reasons. These could include changes in Google's algorithm, increased competition, technical issues, or a drop in the quality of your content. To address this, regularly update and improve your website's content, ensure it's mobile-friendly, and optimize for speed. Conduct a technical audit to fix any issues that might be affecting rankings. Monitor your backlinks to ensure they're of high quality and relevant. Keep up with SEO best practices and stay informed about algorithm updates. Consistent effort and adaptation are key to maintaining and improving your search engine rankings.

            1 Reply Last reply Reply Quote 0
            • educationedge012
              educationedge012 last edited by

              Your positions may be going down for various reasons, including changes in market conditions, competition, or the performance of your investments. It's important to regularly monitor and assess your portfolio to make informed decisions about your investments. (PMP Exam Prep)(project management skills)

              1 Reply Last reply Reply Quote 0
              • Devin91
                Devin91 last edited by

                There are many reasons why you might sudden drop in website traffic. Some of the most common reasons include:

                website traffic

                Search engine algorithm updates. Google and other search engines regularly update their algorithms, which can sometimes lead to changes in website rankings and traffic levels. If you notice a sudden drop in traffic after a recent algorithm update, it's worth checking to see if there are any changes you need to make to your website to improve its ranking.

                Technical issues. Technical issues, such as broken links, slow page loading times, and server outages, can also lead to a drop in website traffic. If you're experiencing any technical issues, it's important to fix them as soon as possible to minimize the impact on your traffic.

                Changes to your website. If you've made any major changes to your website, such as redesigning it or moving to a new domain, it's possible that this could have led to a temporary drop in traffic. This is because it can take some time for search engines to recrawl and index your new website.

                Seasonality. Some businesses experience seasonal fluctuations in traffic. For example, an e-commerce store that sells Christmas decorations might see a spike in traffic in December, followed by a drop in traffic in January. If you're experiencing a sudden drop in traffic, it's worth checking to see if this is due to seasonality.

                Competition. If your competitors have improved their websites or are running more aggressive marketing campaigns, this could be leading to a drop in your traffic. To stay ahead of the competition, it's important to continuously improve your website and marketing strategy.

                1 Reply Last reply Reply Quote 0
                • RakeshNSony
                  RakeshNSony @MethewZ. last edited by

                  @MethewZ

                  I also think so, our website https://gifthampershop.com Impressions goes down from last 15 to 25 days, I have also asked the same question in Google search console.

                  Regards
                  Rakesh

                  1 Reply Last reply Reply Quote 0
                  • sajidalisajid
                    sajidalisajid last edited by

                    There are several reasons why your positions in search engine rankings may be going down:

                    Algorithm Updates: Search engines like Google frequently update their algorithms, and these updates can have a direct impact on your rankings.

                    On-Page Issues: Poorly optimized content, missing meta tags, or slow-loading pages can harm your SEO efforts and cause a drop in rankings.

                    Competitor Growth: If your competitors are actively improving their SEO strategies, it can push your rankings down as they become more competitive.

                    Technical Problems: Issues like server downtime, broken links, or problems with mobile-friendliness can negatively affect your SEO performance.

                    Low-Quality Backlinks: Having spammy or irrelevant backlinks can lead to search engine penalties, resulting in a decline in rankings.

                    Content Quality: Outdated or low-quality content may lose its ranking over time as search engines prioritize valuable and relevant content.

                    Keyword Competition: Increased competition for your target keywords can make it more challenging to maintain high positions in search results.

                    Penalty: Violating search engine guidelines can result in ranking penalties, causing a drop in your search engine positions.

                    User Experience: A poor user experience on your website, including slow page loading times or difficult navigation, can lead to lower rankings.

                    Changing User Behavior: Shifting user search patterns and preferences can also impact your positions, as search engines adapt to changing user behavior.

                    To address these issues and improve your rankings, it's essential to regularly update and optimize your website's content, monitor your technical performance, and ensure you adhere to search engine guidelines. Additionally, staying informed about algorithm updates and adapting your SEO strategy accordingly is crucial to maintaining and improving your search engine positions.

                    1 Reply Last reply Reply Quote 0
                    • nishu_singh
                      nishu_singh last edited by

                      1. Algorithm Updates: Search engines like Google frequently update their algorithms, which can impact your rankings.

                      2. On-Page Issues: Poorly optimized content, missing meta tags, or slow-loading pages can harm your SEO.

                      3. Competitor Growth: If competitors improve their SEO strategies, it can push your rankings down.

                      4. Technical Problems: Server issues, broken links, or mobile-friendliness problems can affect SEO.

                      5. Low-Quality Backlinks: Spammy or irrelevant backlinks can lead to penalties.

                      6. Content Quality: Outdated or low-quality content may lose its ranking over time.

                      7. Keyword Competition: More competition for your target keywords can affect your positions.

                      8. Penalty: Violating search engine guidelines can result in ranking penalties.

                      9. User Experience: A poor user experience can lead to lower rankings.

                      10. Changing User Behavior: Shifting user search patterns can impact your positions.

                      1 Reply Last reply Reply Quote 0
                      • Akashsharma00001
                        Akashsharma00001 last edited by

                        Content on your website may be outdated, inaccurate, or no longer be as helpful as it once was. Try to maintain your website current, accurate, and valuable. Google is experiencing issues locating or interpreting your website. The Page Indexing report will reflect this as an increase in indexing errors.

                        1 Reply Last reply Reply Quote 0
                        • AdiosAmigos
                          AdiosAmigos last edited by

                          First of all, what measures have been taken recently when it comes to SEO? Has linking been included? It is also worth remembering that there has been a change in Google's algorithm, so it is necessary to wait a while (there have been situations in which sites have returned to their positions after some time).

                          1 Reply Last reply Reply Quote 0
                          • Dvsuer216
                            Dvsuer216 last edited by

                            Serp positions can go down due to factors like algorithm changes, increased competition, or technical issues.

                            1 Reply Last reply Reply Quote 0
                            • MethewZ.
                              MethewZ. last edited by

                              I Also experienced a significant drop in traffic on my website pdfdownload, going from around 40,000 monthly visitors to just 15,000 visitors a month. This drop coincided with what I believe might have been a Google algorithm update or penalty. While I've tried to maintain best practices for SEO and user experience, this sudden hit has left me perplexed and concerned.

                              I'm commenting because i am looking for clarity on potential reasons for this drop and steps I can take to recover my website's traffic.

                              Are there common pitfalls or factors that could lead to such a drastic decline? What strategies should I consider to diagnose the root cause of this issue and regain lost traffic?

                              I'm open to any insights, recommendations, or experiences that fellow Moz community members might be willing to share.

                              Regards:
                              Methew Z.

                              RakeshNSony 1 Reply Last reply Reply Quote 0
                              • jithinseo.penta
                                jithinseo.penta last edited by

                                Effective SEO for an interior design business:

                                • Keyword Research: Find relevant keywords.
                                • Quality Content: Engaging, valuable, original.
                                • Optimized Website: User-friendly, mobile-responsive.
                                • Local SEO: Google My Business, local citations.
                                • Visuals: High-quality images with descriptive tags.
                                • Backlinks: Earn from reputable sources.
                                • Social Media: Active engagement and sharing.
                                • User Experience: Intuitive navigation, fast loading.
                                • Site Speed: Optimize for quick loading.
                                • Schema Markup: Enhance search results appearance.
                                • Regular Updates: Fresh content showcases activity.
                                • Analytics: Monitor and adjust for performance.
                                1 Reply Last reply Reply Quote 0
                                • JapaneseGreenTea
                                  JapaneseGreenTea last edited by

                                  You're a casino online.. you're probably slamming the net with garbage content from garbage pbns/guest posts?

                                  A lot of casino sites will rocket and then get smacked back to the ground. I'm sorry but content quality from non spamming sites are what you need and with casino... uhhh, good look. That's why I stay away from that niche myself. It can be done but why?

                                  Then on top of that you are always fighting to be at the top and fight the hackers. Been there and done that with other similar niches.

                                  If you can get it to work for you I applaud you and your patience!

                                  Just remember you need to get your content quality, quality networks, then on those pbns/guest posts or whatever you should brand those pages so that they are given some "buffer" room just in case they are still viewed as bad quality links.

                                  On top of that you should be using branding on all your major pages. Or if you can't do that create a page that then links out to inner links that are similar and then brand that page so that it all flows into those posts and they get a push upwards with a bit more trust.

                                  Example:

                                  Slots page with all your top keyword posts listed
                                  build out a huge interlinking profile network

                                  Sports betting with all your top keyword posts listed
                                  build out a huge interlinking profile network

                                  etc etc..

                                  I would constantly be on the ground creating profiles with good high quality content, maybe dancing around the fact you're a casino. Find other ways to get your links up on these profile sites so the owners and users see it as either something of use, or at least a "shrug" and they move on instead of hitting the report button.

                                  Casinos have a hard time keeping profiles. Make them real, and actually go back to them once in awhile, you'll find that has helped most of the people I've consulted in the past about these tough niches.

                                  Just because I don't want to do it, doesn't mean I'm clueless on crazy niches.

                                  Best of luck o_O

                                  1 Reply Last reply Reply Quote 0
                                  • talentwide
                                    talentwide last edited by

                                    Your website's positions could be declining due to factors like algorithm updates, poor content quality, bad backlinks, technical issues, increased competition, mobile usability problems, or outdated SEO practices. It's important to assess these areas and make necessary improvements to regain your rankings. (Canada PR)

                                    1 Reply Last reply Reply Quote 0
                                    • skchad13j
                                      skchad13j last edited by

                                      To address these issues and improve your keyword rankings:

                                      Regularly monitor your rankings using SEO tools.
                                      Audit your website for technical and content-related issues.
                                      Keep your content high-quality, relevant, and up-to-date.
                                      Stay informed about algorithm updates and adapt your strategy accordingly.
                                      Engage in ethical and effective SEO practices.
                                      study abroad

                                      1 Reply Last reply Reply Quote 0
                                      • Ankitwizard
                                        Ankitwizard last edited by

                                        I am also suffering from the same problem. I am facing fluctuations very fast in some of my pages. Have you any solution for this?
                                        Here is a link to my website: ca Wizard
                                        Please suggest a solution for this.

                                        1 Reply Last reply Reply Quote 0
                                        • Suvidit-Academy
                                          Suvidit-Academy last edited by

                                          There are a few possible reasons why your online casino website's positions may have decreased randomly.

                                          • Increased competition. It's possible that more online casinos have entered the market since your website first appeared in Google Search. This could have led to increased competition for search terms related to online casinos, which could have pushed your website down the rankings.

                                          • Changes to Google's algorithm. Google's algorithm is constantly being updated, and these updates can sometimes cause websites to see their rankings fluctuate. It's possible that one of these updates may have affected your website's ranking.

                                          • Technical problems with your website. If there are any technical problems with your website, such as slow loading times or broken links, this could also affect your ranking. Make sure to regularly check your website for any errors and fix them as soon as possible.

                                          • Changes to your website's content. If you've recently made any changes to your website's content, such as adding new pages or updating existing pages, this could also affect your ranking. Make sure that your website's content is relevant and up-to-date, and that it's optimized for search engines.

                                          If you're not sure what's causing the decrease in your website's rankings, you can use a website analytics tool to track your website's traffic and search engine performance. This can help you to identify any areas where you may need to make improvements.

                                          For more detail analysis please do share the data.

                                          Warm Regards
                                          Rahul Gupta
                                          Suvidit Academy

                                          1 Reply Last reply Reply Quote 0
                                          • gulraiz23
                                            gulraiz23 last edited by

                                            hi, i am also facing the same issue my keywords are going down also my anyone can help me to find out the issue my page is https://supertasker.pk/cleaning-services

                                            1 Reply Last reply Reply Quote 0
                                            • Suvidit-Academy
                                              Suvidit-Academy last edited by

                                              This post is deleted!
                                              1 Reply Last reply Reply Quote 0
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