Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

SiteName Attribute Showing in Different Language in SERP

Technical SEO

Evan_Wright last edited by

We are currently experiencing issues with our subdomain SiteName. Our parent company root domain is a Japanese language site, but we have an English subdomain that is for the United States primarily, and nearly rest of world for organic traffic. Our issue is that we have followed the guidelines here:

https://developers.google.com/search/docs/appearance/site-names

There was a large post on here with many responses including Googlers with issues others were having, but it has since been removed.

Here is the code in place on our homepage:

<script
type="application/ld+json"> { "@context": "https://schema.org",
"@type": "WebSite",
"name": "Mescius Developer Tools",
"alternateName": ["Mescius, inc.", "developer.mescius.com"],
"url": "https://developer.mescius.com" }
</script>

Unfortunately this is what is appearing in the SERP. It is using the Japanese equivalent of our parent company.

Even though the relationship between root and subdomain should not be causing this, it seems like something is impacting this incorrect SiteName, and it is impacting CTR for the subdomain. Has anyone else experienced this and found a fix?
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Multi National Company that Doesn't Want to Implement International SEO

international seo

I have got an interesting situation where I have a client who wants to merge two ccTLD's into one. They currently have .fi and .com and they want to merge both sites to .com .fi is for finland and .com for USA. They want to merge the sites and the original plan was to use subfolders for each country and pair with hreflang. However the team now wants to merge both sites with NO subfolders differentiating between finland or the US. My understanding of International SEO that this is the most opposite from best practices, but is there any specific reasons why they wouldn't want to do this? I'm struggling to find any specific reasons that I can cite to the client that would argue why we should at least do a subfolder or some sort of international seo strategy.
International SEO | | JKhoo

1
"Duplicate without user-selected canonical” - impact to SERPs

canonical international seo

Hello, we are facing some issues on our project and we would like to get some advice. Scenario
We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Goal
We want local domains (be, ch, fr, etc.) to appear in SERPs and also comply with Google policy of local language variants and/or canonical links. Current solution
Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Issue
After Googlebot crawled the websites we see lot of “Duplicate without user-selected canonical” in Coverage/Excluded report (Google Search Console) for most domains. When we inspect some of those URLs we can see Google has decided that canonical URL points to (example): User-declared canonical: None
Google-selected canonical: …same page, but on a different domain Strange is that even those URLs are on Google and can be found in SERPs. Obviously Google doesn’t know what to make of it. We noticed many websites in the same scenario use a self-referencing approach which is not really “kosher” - we are afraid if we use the same approach we can get penalized by Google. Question: What do you suggest to fix the “Duplicate without user-selected canonical” in our scenario? Any suggestions/ideas appreciated, thanks. Regards.
International SEO | | Alex_Pisa

0
Sponsor in flight ticket section

international seo serp features

How can I be included in http://www.google.com/flights section in Serp for other languages like Persian e.g the keyword: بلیط هواپیما
International SEO | | fareli

0
Plenty of 302 Redirects, can they harm SERP?

Hi my client has recently relaunched the website and they use a lot of 302 redirects because they want Google to crawl the pages. They do not plan to add any content to those pages. I advised 301 instead but they do not want to do this. Can too many 302s harm their rankings?
Technical SEO | | GardenPet

0
3 Different Websites but Same Keywords

One of my client targeting same (5 Keywords) for 3 sites. Domain & Web Hosting is same for 3 sites. Site A - 50.72.134.29
Site B - 50.72.140.227
Site C- 50.72.19.70 Some time ago, ranking dropped - but don't know if it is because on above things? Is it OK? What is the best way to target same keywords for 3 different sites.
Technical SEO | | krishnaxz

0
Is placing content in sub directories better for SERP

Hi For small web sites with less than 6 pages Is there a benefit to structuring url paths using keyword rich sub directories compared to pages in the root of the site. for example: domainname.co.uk/keywordpagename.html or www.domainname.co.uk/keyword/keywordpagename.html which seems to have better rankings? thanks keyword
Technical SEO | | Bristolweb

0
Are different IP addresses enough for sites with similar content?

Hi all We're looking at moving our 2 websites onto a cloud hosting package. The content on our sites is very similar (but not duplicated) so at the moment they are on separate servers. If we move to the cloud, is it enough for them to have different IP addresses on the same cloud system, or should we host in separate clouds? Thanks in advance Heather
Technical SEO | | heatherrobinson

0
Difference between URL Rewrites and 301 Redirects for Rankings

What is the difference between URL rewriting and 301 redirects? Specifically if my home page is rewriting the www. version and the /index.html version rather than 301 redirecting them is this equivalent? Does it still pass the link juice on those alternate variations the same way a 301 redirect will?
Technical SEO | | rcarll

0