Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do paid directories like thomasnet.com do so well in the serps? Aren't the Panda updates supposed to be moving us away from this?
-
With all of the updates/changes to Google's algo, I assumed that paid listings & links like those on thomasnet.com would have less merit. Is this an incorrect assumption?
-
Thanks again Ryan. Thomasnet does well in the serps, but they do so on the backs of those that pay to be in their directory. That being said, I fully understand your explanation and appreciate your clarification for me.
-
Mike, the one point to clarify is whether you feel that Thomasnet.com is performing well? or whether the sites which pay Thomasnet.com for links are performing well?
If Thomasnet.com is not paying for any links themselves, then there is no reason for them not to perform well.
My understanding is that Google would penalize the BUYER of any links by removing the value of any paid links. There is much speculation about whether Google takes any additional steps. They could penalize the seller and they could further penalize the buyer, but I am not aware of any confirmation to either point.
-
Hey Ryan, thanks for the reply. They do offer free listings on their site, but not free links. Perhaps I was a bit fuzzy on my question. Thomas does very well on many keywords from their listings. The majority of thomasnet's content are the listings of companies that pay to be on the thomasnet website. Thomasnet has a rather high domain authority of 77. If thomasnet content consists mainly of paid listings with paid links and my understanding is that these are not good for SEO, why would thomasnet perform well?
-
Paid links do not pass link juice. What is causing you to believe otherwise in this case?
Also, I took a quick look at the site and noticed a Free Links link in the footer. I didn't investigate it but they may offer both paid and unpaid listings.
-
Yes, I do understand how linking works. My questions is about the links on their directory which are paid links. Any company in their directory with a link to their website is a paid link. Shouldn't paid links be valued lower than non-paid organic links?
-
Thomasnet is a large site with a nice, but not overwhelming number of links.
Also, a lot of their competition is in naive markets where they compete against much smaller sites. Although Thomasnet is not a major "powerhouse" they do have a nice number of links and that gives them enough authority to be a strong competitor in the naive and smaller markets.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Central Index Directories
Hi all, I'm based in the UK and i'm looking to submit to a several directories under the central index umbrella, for example to these directories: http://findit.chad.co.uk/ http://directory.nottinghampost.com http://directory.burtonmail.co.uk/ I've filled my profile out and have submitted to one of the above directories, however when I sign in to one of the other directories it asks me to re-fill out all my details. Is there not a way i can submit to several of these directories by signing in without confirming my telephone number for each one ? Many Thanks in advance Paco
Link Building | | paco87230 -
I have some excellent quality backlinks (telegraph,dailyexpress...) and moz doesn't add them 2 month after?
Hello the MOZ community, My question is simple. I read on the forum that if moz doesn't add your backlinks after quite a while, it's because they are poor value. But in my case, these links are excellent (DA 90-100). Some of the examples (not index after 2 months): http://www.telegraph.co.uk/travel/news/timelapse-photography-southeast-asia-swiss-couple/
Link Building | | lytcheetv
https://www.yahoo.com/news/breeze-32-locations-asia-breathtaking-080238979.html
http://mashable.com/2017/03/02/asia-travel-hyperlapse/#_FLB1kTcrOqU
http://www.express.co.uk/travel/articles/771298/Youtube-viral-video-china-cambodia-vietnam I start to desesperate 😞 My website is www.lytchee.com Do you have an idea why it's not indexed and how I can solve this issue? Thanks in advance 😉1 -
Directory Submission
Is it worth of submitting our company website in directories mentioned on http://www.directorycritic.com/free-directory-list.html?sort=pr&pg=
Link Building | | Obbserv0 -
Linksmanagement.com anyone use it?
linksmanagement.com anyone use it? I have seen reviews up and down just wondering if they are safe. Seems pretty simple you pay for the sites you want to be on. I assume the fees are monthly.
Link Building | | topclass1 -
Is there a relation between number of backlink and SERP?
I want to calculate that how many backlinks i need, in order to get in higher SERPs? is there a way to calculate? One is obvious that check number of backlinks of websites that are ranking in top 5 positions. But i guess it is not true any more... So please help
Link Building | | faisalnlm0 -
How do I remove bad web directory listings?
I am starting SEO for an E commerce website. I guess like 1 year or two ago they had another SEO company working for them. After looking in Site explorer I realized that they have like 2000 links (almost all from website directories) that have the correct anchor text but are all in the wrong categories, and most from countries like china and india. Many of the Titles are even in Chinese. This company sells packaging supplies and they are in categories like real estate, animals, and so on. I am changing the domain name, so I guess any links to internal pages will be lost, however I have to forward the main domain to my new domain, so any links to the home page will still be there. Does anyone know how I can remove these links??
Link Building | | DTOSI0 -
How do sites have so many 'total links'?
I've been analyzing some of our competitors: essayedge.com and papercheck.com Both sites have a large number of 'total links'... about 93,000 each. The former has about 1,200 linking root domains while the latter only has 195. Even for 1,200 linking root domains, 93k total links seems like a ton to me. Our site has 101 linking root domains and only 299 'total links'. I'm quite new to this whole SEO game and admittedly still learning a TON. Am I missing something here? How do sites generate so many links? This seems nuts to me. Thanks for any help!
Link Building | | TBiz0 -
Has anyone seen positive results from using Submiteaze to submit to directories? I know an SEM agency that uses it for clients' link building campaigns, but I don't know if it is worth buying. Are there better alternatives?
I would like to start a link building initiative at my company for a new website, and would like to know if the value of the links built using Submiteaze would be worth the money.
Link Building | | pbhatt0