How to find keywords getting significant traffic
-
How can we check with the Google Keyword Tool to figure out which keywords are getting significant traffic. Needs explanation for the bolded part.
I am referring to the Q and A at -
The best way to see the information you're looking for is to take all keywords that sent you an organic search visit for a given time period in your analytics and run them through a rank checker. You can then cross-check this data with the Google Keyword Tool to figure out which keywords are getting significant traffic.
-
I've found Wordtracker to be the easiest to get started with. You can enter in keyword phrases on their home page and get instant, actionable advice. Then, after you've made a few choices in Wordtracker, go to AdWords to compare and refine your results.
However, here is a down-and-dirty way to find out high-traffic keywords:
- Go to Google.com and log out of your Google account.
- Start typing in your search terms
- Google automatically returns the most-searched terms while you're typing.
-
I discovered what Atticus is suggesting by accident with ADwords. I also use Wordtracker a great tool to discover long tail keyword combinations. Some folks use SEO Samaruai. Good Luck.
-
Great answer. Thanks
-
Ok basically what he is saying is your website might be generating clicks from a keyword which has more potential if it moved up the rankings a little.
So he is saying take all the keywords from Google analytics which generated a click from organic (say over a 3 month period) and paste them into Adwords keyword tool as exact match.
You might find a keyword which generated 20 clicks actually has a monthly search volume of 5,000.
Because this keyword has 5, 10, 20 clicks it must not be that far away from page 1 as users don't really dive deeper then page 2 of Google (in general) and your getting clicks for it.
So that would be a good keyword to aim for in your SEO efforts (as long as its relevant to your industry).
If you find a keyword like this, you could most likely search for it in Google and find your result within the first couple of pages.
Hope this makes sense.
-
This may not be the answer you're looking for but....
The best keyword research tool is AdWords. Yes...it cost money, but think about it this way...You get a client that's paying $2K/month. You use all the keyword tools and decide on a several keywords, but really go after 2-3 which you target on the homepage. 2-3 months later when you links start kicking in you realize that the kewyord volumes reported by all the keyowrd tools (especially Google!) were wrong. You've now wasted 3 months and $3K of your clients budget on optimizing for the wrong terms.
In reality, you could have run a PPC campaign to get almost perfect keyword volumes (especially with by using the impression shares and search terms reports). Sure, it matters how much the PPC costs are for that keyword, but the idea when doing a campaign like this is to get your ad on the front page, but NOT get it clicked. Do things like bid high but write the worst possible copy you can. (It's actually kind of fun!) Also, get a coupon to get a $100 of free research.
It's best to do this for a month, but if you can only afford to do it for a week, nine times out of ten it's far more accurate than Google's keyword tool. Also, when you do this you can get your server logs to determine every keyword that TRIGGERED your ad, not just keywords that resulted in a click.
****If you have the budget to actually try to generate clicks, this had an additional benefit. Try as many ad copy/headlines as possible. The copy with the highest CTR will likely be an excellent choice for your meta description and title tag.
Another option is to do this on AdCenter. It's cheaper and they'll give you every keyword that triggered an ad with Excel add-on (only if your using a PC....argh!). If you use AdCenter, just multiply your results by 3 to get an estimate. Again, it may not be perfect, but it's way more accurate than the keyword tool.
I'm at the point where this is pretty much the only way I do keyword research. It's a small investment for the potential benefits.
If folks find this interesting/helpful, I'll write a step by step blog post....I've also been collecting all of the keyword volumes I'm finding with Adwords/AdCenter (and confirming with GA) and comparing them with keyword research tools, particularly Google's. From what I found this far, I honestly don't use Google's keyword tool for anything other than finding other keywords and getting a very, very general idea of which keywords should have the most volume.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding Long Tail Searches
Hi Does anyone have any useful tools or ways of looking for long tail phrases apart from Google Keyword Planner? Thank you
Keyword Research | | BeckyKey0 -
Keyword Research for country not listed by Google
Hello everyone, I have a client in a country that is not listed in Google. Effectively there is no adwords data available... how do I perform keyword research for such a country. Any suggestions will be really helpful. Regards,
Keyword Research | | MTalhaImtiaz0 -
Google keyword rankings
I show a MON icon (it looks like a calendar page) for all my google rankings. The icon is not clickable. Can anybody tell me what this is? Also, I use to be highly ranked in 100's of keywords in google now barely anything. The domain is several years old and has performed in well in the past. Can't figure out what is going on.
Keyword Research | | ecoscott0 -
Can I get your input on keyword usage in the title tag
Hello fellow mozzers! I've been struggling with my title tag and would like to get your opinion. We provide IT services in the Los Angeles area. I've been doing keyword research for the past week and found about 400 keywords from various sources. I then looked at my top 5 competitors on Google and analyzed their homepage title tags, the most common keywords that they use in their title tags are: IT Support Los Angeles
Keyword Research | | igor.pinchevskiy
Computer Support Los Angeles
Network Consulting Los Angeles
Network Support Los Angeles
IT Services Los Angeles Since it is recommended to have your title tag under 70 characters I've compiled the following title tag for my home page: IT Services, Network Consulting, IT and Network Support in Los Angeles which is exactly 70 characters, however my company name is an additional 9 characters, I think it would be wise to include in the title tag of the home page however I can't decide if I should exceed the limit by including the company name to the title tag or should I remove something from the title tag and then add the company name? 1. What do you guys think, is that a good title tag to use as is? 2. Should I add the company name without removing any keywords or remove a keyword? 3. I'm trying to target local traffic since I can't compete with the big dogs yet, so I want to be in the SERPs when someone searches IT Services Los Angeles, IT Support Los Angeles, etc... Do I need to add Los Angeles after each keyword, or I can use a single instance of Los Angeles like in the example title tag that I have? 4. For the other remaining 400+/- keywords I want to use some of them to create static pages and some for blog posts, is that the way to go? Any help or advice is greatly appreciated!!! Thank you!!!0 -
I was wondering if SEOmoz has any tools for finding longtail keywords
Hi all! I'm new to the community and to SEOmoz, so there is definitely a chance I am misusing the already available tools. And I was sure to do a search for "longtail tools" before posting this question. But, does SEOmoz have any available tools for researching and suggesting longtail to target? ...similar to what HubSpots tool does
Keyword Research | | cflifestore0 -
Confirm my thoughts for this keyword
I'm working with a local kitchen remodeler. In reviewing the organic keyword searches for the last month I notice the word "kitchens" appearing in the top 10 keyword searches. Since I know we aren't ranking for the term "kitchens" I dug deeper. A handful of the searches are from the local area but most are one occurence of searches from cities across the US and the world. My surmise is that because there are 2.2 million searches for kitchens every month we just happen to be scraping enough of these searches, irrelevant as they are to our client, to make it look like an important keyword. Most of the visitors using this keyword are gone in seconds. Just wanted some folks to confirm what I'm thinking - that "kitchens" showing up in our top 10 keywords list is a bit of a red herring - and we should focus on more localized keyword searches.
Keyword Research | | DenverKelly0 -
High AdWords Cost with Low Traffic
I'm seeing a lot of keywords with very little traffic but high, sometimes very high cost per click in AdWords. Can someone explain to me why this is common? I'm researching buying keywords. With the low traffic they seem like little value but when I see people $20 a click it seems like high converting and thus maybe worth going after. But the high cost is just not making any sense to me for many of these keywords. Thanks.
Keyword Research | | RustyF0 -
Question about keyword
I had read a post in SEOmoz about keywords. According to it, The best keywords are 1. High Volume (many searches/month) 2. Low Competition 3. High Value (large % of visitors convert) My question is how can i find about 2nd and 3rd point. High search volume is shown in many Tools including Google adwords, but how can we be sure to find keywords that are low in competition and at the same time high value.
Keyword Research | | seoug_20050