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What is your best one sentence definition for SEO?

Intermediate & Advanced SEO

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Gyi last edited by

I have recently come across several bloggers that have been trying to formulate the best concise definition of SEO. What one sentence definitions have you used / seen? Avoid run-ons. Tweetable, even better.
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moldybacon last edited by

SEO = Gaming the search engines
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DiamondJewelryEmpire last edited by

Keep working, when you think you are done... work some more.
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