Lots of optimized content but crappy rankings
-
Hi,
I write content for the site http://www.healthchoices.ca. We were hit by Panda (a different issue that is resolved now) but even before that, I'd write an entire library of good content. An example: the plant sterols library. Here's an article as an example:
http://www.healthchoices.ca/article/where-are-plant-sterols-phytosterols-found
There are about eight on average in each medical library, and we cover topics from acne to sexual health.
The other half of the business is a directory. We have thousands of local health are providers, a basic version with just an address, and a longer version where we optimize the text. Here's an example:
http://www.healthchoices.ca/profile/ct-mri-scans/canada-diagnostic-centres
We come up buried on the third page, far after directories with zero content or crappy content.
What am I missing? I am getting very frustrated as I've been writing this stuff for a long time and nothing seems to come of it.
Thanks so much,
Erin
-
Wow! What a nice gesture. I would love to discuss a couple of things with you, mainly around our content. Should I just message you through here or do you have an email I should use?
Thank you! It's great to meet someone in the same sphere...
-
A starting recommendation is too get rid of the spammy footer on every page
"Brampton, Burlington, Burnaby, Calgary, Cambridge, Chilliwack, Coquitlam, Dartmouth, Delta, Edmonton, Guelph, Hamilton, Kanata, Kelowna, Langley, London, Maple Ridge, Milton, Mississauga, Montreal, New Westminster, North Vancouver, Oakville, Ottawa, Port Moody, Regina, Richmond, Saskatoon, Sherwood Park, Surrey, Toronto, Vancouver, Vernon, Victoria, West Vancouver, Winnipeg, Woodbridge".
I have over 10 million monthly visitors on my health sites and I can help you a lot more. Feel free to contact me for additional help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should I do if same content ranked twice or more on Google?
I have a Bangla SEO related blog where I have written article like "Domain Selection" "SEO Tools" "MOZ" etc. All the article has been written in Bengali language. I have used wp tag for every post. I have submit xml site map generated by Yoast SEO. However I kept "no index" for category. I know well duplicate content is a major problem for SEO. After publishing my content Google ranked them on 1st page. But my fear is that most of the content twice or more. The keywords are ranked by post, wp post tag and Archive. Now I have a fear of penalty. Please check the screenshot and please suggest me what to do. uRCHf yq7m2 rSLKFLG
Intermediate & Advanced SEO | | AccessTechBD0 -
Search engine keyword rank - easiest way to check the keywords that rank across website
What is the best keyword ranking tool you have used? I have used various tools by which I am expected to identify and input the keyword I want to track... However, recently I was introduced to Searchmetrics, which I think automatically pulls in the keywords a website ranks for, without the need for manual input from the SEO (I haven't used this tool yet, so apologies if I am incorrect!). Do any other rank trackers work like this? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart1 -
Bing Ranking Factors
Question... I have a few clients that rank well for Google (first page) but are not ranking as well on Bing (page 5). Any suggestions on what to do to increase Bing ranking? I understand that Google and Bing use different algorithms, but just curious how you can increase ranking. Appreciate your input. Thanks
Intermediate & Advanced SEO | | Kdruckenbrod0 -
How does this company rank this page?
If you Google the keyword "used iPhone 5," the URL ranking #1 in the SERP is the following: http://buy.gazelle.com/buy-used-iphone-5/ This page has zero content on it and a button on it that takes you to a category page with the iPhone 5 pre selected. My question is **how does this page outrank the sites products pages? **I ran a backlink analysis and don't see any links pointing to that URL. Also, **how does this site deal with its duplicate content issues? **If you look at the following URLs, you'll see a bunch of duplicate content in the "Key Features" section below the fold. http://buy.gazelle.com/buy/used/iphone-5-16gb-at-t http://buy.gazelle.com/buy/used/iphone-5-16gb-sprint If you think about it, this site will have different product pages for each variations of cellphone carrier and cellphone storage capacity. So for an iPhone 5, they will have 15 pages! Any insight into this would be much appreciated!
Intermediate & Advanced SEO | | Cody_West0 -
Not ranking in Google - why???
This will be a bit long, so please bare with me. I have a client in the auto parts industry who wants to rank their homepage for 13 different keywords. We are ranked first page for all keywords in Yahoo! Mexico and Bing Mexico, but not ranking first page at all in Google Mexico. My client's competitor, however, is clearly outranking my client in Google. When comparing both pages, my client's, while not 100% optimized, looks better optimized than their competitor's. Looking at all metrics using Moz, SEMRush, ahrefs, etc... my client's site looks MUCH better on all fronts. I know ranking a single homepage for more than 10 keywords is a difficult task. Our competitor is however, ranking for them, so it's not impossible. The keywords are not even that competitive according to Moz's analysis. I decided to create an optimized page for each keyword to try to rank these pages, but still my client wants the homepage to rank (again, if the competitor is ranking, then it's possible to do this) and I am afraid these pages I created could result in keyword cannibalization ultimately affecting the homepage's possibility to rank. My client had a previous SEO agency working for them and basically all they did was create fake blogs and have lots of keyword rich links directed to the site's homepage. I got the complete link profile from several tools and submitted a disavow requests for as many fishy links I could find, but that hasn't shown any results so far. Note: when looking at the competitor link profile, they have basically just a few links and no external links of real value whatsoever. My client is obviously very frustrated, and so am I. In my SEO experience, it shouldn't be such a difficult task to accomplish, however nothing seems to work even though everything seems to point that my client should rank higher. So now I'm running out of ideas regarding what to do with this site. Any insight you could provide would be SO helpful to me and my client. If needed I can provide my client's homepage URL and also their competitors homepage for you to review. i can also give you any extra information you need. Thanks a lot!
Intermediate & Advanced SEO | | EduardoRuiz0 -
Optimized Page Not Ranking for Head Term
We have a primary donation page that we've tried to position well for the term 'Donate' and some of its longer-tailed derivatives. The page has plenty of high-quality backlinks and internal links, and hasn't had any manual actions taken against it. The backlink profile is fairly good from what I can tell, definitely not mainly spam. The issue is that it doesn't rank for 'Donate', at all really. For 'Donate Online' and 'Donate Canada', it ranks roughly #3-4 across major Canadian cities, but we're not even in the top 100 for 'Donate'. There are pages and domains that are way less optimized, with much weaker backlink profiles, that are ranking well ahead of us. It's not a noindex or robots problem, as the page ranks fine for many other terms. We also have a strong domain with around 660k backlinks according to MajesticSEO. Here's the URL in question: http://www.redcross.ca/donate I'm hoping someone can help us diagnose what could be going wrong with this term specifically and how we can get this page into the SERPs where it belongs. Any suggestions are welcome. Thanks in advance!
Intermediate & Advanced SEO | | digitalcrc0 -
Internal page ranking
If I have a domain: Example.com I want this domain to rank for several keywords. I build a page on the domain called Example.com/glasses If I SEO the page Example.com/glasses with backlinks etc... will that URL come up on google or will it simply bring Example.com up on the SERPS. If I have three keywords, should I make a subpage for each page and SEO that page? Will that make the domain rank for all three keywords?
Intermediate & Advanced SEO | | JML11790 -
Yahoo rankings anomaly?
Two days ago I went from ranking outside the top 50 to ranking #1 and #4 for two great terms on Yahoo. Now two days later I don't rank in the top 50 again. I sure wish I knew what that blip on the radar was all about. It would be great to get ranked again. Seems like a mystery. I have not heard of this happening on Yahoo before. Maybe it was a problem with the open link explorer? Anyone see this happen before? Thank you, Boodreaux
Intermediate & Advanced SEO | | Boodreaux0