Inbound anchor text?
-
I have 5 keywords that I would like to target.
I have created & optimised 5 pages on my website for these words. (1 keyword optimised per page)
Should I inbound keyword anchor text to my specific pages or hit the home page with the anchor text?
-
Socialdude, that may well be the case. It also looks more natural if you have keyword links going to internal pages. Typically you'd expect keywords for a home page to be the company's name or their main niche with more specific keyword links targetting internal pages.
It sounds like your keywords are working for your homepage at the moment, so you may want to continue with that. But I would add more diversity with internal pages at the same time.
-
Here the real issue. My homepage is already ranking for my 5 keywords but they are more or less in position 8 on page 1 of google. I was thinking that when I create the 5 pages focusing on the keywords they would give me that extra bit of a push up the ranks.
-
If you created targeted landing pages then you are hoping to get those pages ranked for those search terms I assume.
Link to the internal targeted pages if you want them to rank for that keyword, unless you see the homepage already ranking for that term, if it is, then the homepage has a definite chance to rank even better. If nothing is yet ranking then go for the targeted internal landing page.
-
Well ideally I would like the homepage to rank for the keywords. Homepage it is, cheers
-
It depends on whether you want your homepage or those subpages to be ranked on the given keyword.
"Link Juice," or the value of an inbound link, decays with each step. The more pages it has to pass through, the less value it will provide. If you want the homepage to rank for all 5 phrases, then link to the homepage using those phrases, otherwise link to the subpages and allow them to creep up in the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam Score 8/17 with no inbound links. Any hints ?
Hi everyone, One of my client's website has a 8/17 Spam Score. (Domain Authority 18) Thing is, he has 0 inbound links (using Open site explorer) but he has 5 referring domains (when using Majestic). No error messages whatsoever in his Search Console. My questions are : what could explain that 8 Spam Score ? what can I do to lower that spam score (except disavow links in GWT) ? Thanks!
Technical SEO | | julienraby0 -
We just can't figure out the right anchor text to use
We have been trying everything we can with anchor text. We have read here that we should try naturalistic language. Our competitors who are above us in Google search results don't do any of this. They only use their names or a single term like "austin web design". Is what we are doing hurting our listings? We don't have any black hat links. Here's what we are doing now. We are going crazy trying to figure this out. We are afraid to do anything in fear it will damage our position. Bob | pallasart web design | 31 | 1,730 |
Technical SEO | | pallasart
| website by pallasart a texas web design company in austin | 15 | 1,526 |
| website by the austin design company pallasart | 14 | 1,525 |
| created by pallasart a web design company in austin texas | 13 | 1,528 |
| created by an austin web design company pallasart | 12 | 1,499 |
| website by pallasart web design an austin web design company | 12 | 1,389 |
| website by pallasart an austin web design company | 11 | 1,463 |
| pallasart austin web design | 9 | 2,717 |
| website created by pallasart a web design company in austin texas | 9 | 1,369 |
| website by pallasart | 8 | 910 |
| austin web design | 5 | 63 |
| pallasart website design austin |0 -
Is alt text inside an img tag inside an h1 the same weight as text directly inside the h1?
Right now I use a background image and CSS to tie the h1 tag to my logo on each page. However, I am concerned that may not be best practice. Plus, I am interested in using schema markup on my logo. So, my question is, if I use an image with alt text inside my h1 tag, will the alt text carry as much weight as a text-based h1?
Technical SEO | | Avalara0 -
Is it a problem to split anchor text with span / div etc or does it decrease the effect?
Hi, Recently I started seeing more and more anchor text with design variations within them. A noticeable example can be seen in the Distilled top menu.
Technical SEO | | BeytzNet
As you can see there is a part which is in small letters and a part with different fonts. Meaning that there is either an internal span / div / font / italic / etc. or some other attribute within the link (splitting the anchor text). Is it a problem?
Keep in mind that it will be used in the top menu on the most important links. Thanks0 -
Anchor links percent
I really don't have a clue about how many internal anchor links are recommended for a page. I think it could be split into anchor text in the article content and also in the whole page. The article content: Only the unique content of this page The whole page: Everthing including menus, sitemap, etc. Does percent really matter? Could an excesive amount of anchor links diminish pagerank in the source page? Can google see an excesive amount of internal content links as spamming? Thanks 🙂 !!
Technical SEO | | heroselohim0 -
No inbound links. Should I link-build or create new content?
I have a PR4 site with good traffic but the blog is not very popular--the posts do not generate any backlinks and hardly get any traffic. Yet, I continue to kick out a new post every week. Site: http://www.stadriemblems.com/
Technical SEO | | UnderRugSwept
Blog: http://www.stadriemblems.com/blog/ I keep posting content so that Google keeps crawling the site and viewing it as fresh (and yes, I'm posting for my human visitors' benefit too!), but I'm wondering if eventually this will hurt more than help if Google detects all these new pages are not being linked to, and therefore starts viewing the site as low quality and devalues it. So should I: Keep posting Stop posting and build links to the posts Try to promote my blog to get more traffic and hope people link to it Something else or some combination of the above0 -
Is there such thing as a good text/code ratio? Can it effect SERPs?
As it says on the tin; Is there such thing as a good text/code ratio? And can it effect SERPs? I'm currently looking at a 20% ratio whereas some competitors are closer to 40%+. Best regards,
Technical SEO | | ARMofficial
Sam.0 -
Does Google follow a text based URL with no anchor tags?
I am seeing with Webmaster Tools that Google is trying to follow the text based truncated URL from SuperPages despite the fact that they are not in an anchor tag. The net result for Google is a 404 error as they try to access pages that do not exist. has anyone seen this issue before and any suggestions on how to prevent these errors? A Superpage listing: The first link works fine, but the text based link shown below is cut off and as a result Google gets to a 404 page. http://swbd-out.superpages.com/webresults.htm?qkw=dr+hylton+lightman&qcat=web&y=0&x=0& Dr. Hylton Lightman, MD - Pediatrician, Allergist, - Far Rockaway ... Dr. Hylton Lightman, MD, Far Rockaway, NY, Rated 4/4 By Patients. 26 Reviews, Patients' Choice Award Winner, Phone Number & Practice Locations www.vitals.com/doctors/Dr_Hylton_Lightma... [Found on Bing]
Technical SEO | | irvingw0