The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. Research & Trends
    4. White Hat / Black Hat SEO
    5. How do you deal with spammy backlinks?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How do you deal with spammy backlinks?

    White Hat / Black Hat SEO
    10 6 3.5k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • TheARKlady
      TheARKlady last edited by

      One of the web designers I work with asked me to do a preliminary site assessment on a small business website.

      The owner of the business had a falling out with his previous web designer and moved over to the one I work with earlier this year.

      The site has been redesigned but when analyzing the back links I discovered that the previous designer had created directories to create backlinks to the page. The PR 0 links from the site number about 150 and are from unrelated topic pages.

      So, it made me wonder, how much damage can spammy backlinks do?

      What is the best practice to deal with spammy backlinks if you find them?

      1 Reply Last reply Reply Quote 0
      • AdForce1
        AdForce1 @NerdsOnCall last edited by

        hi

        i have a question related to this but havent got answers yet 😞

        i have purchased a lot of different domains and realize now that many of them have backlinks from pornsite and maybe even spamming sites.

        will that effect the sites i am about to link to?

        i give you an example

        i purchase domain abcdef.com which has over 1.000.000 backlinks from different sites, all from adult to spammy - many of them also good

        I put a simple wordpress blog on abcdef.com and write an article about sexdating or sextoys and link to fx. sexshop.com and sexdating.com which are also adult sites - will this help the ranking for sexshop.com and sexdating.com or will it hurt them?

        thx

        1 Reply Last reply Reply Quote 0
        • AdForce1
          AdForce1 @JamesNorquay last edited by

          hi

          i have a question related to this but havent got answers yet 😞

          i have purchased a lot of different domains and realize now that many of them have backlinks from pornsite and maybe even spamming sites.

          will that effect the sites i am about to link to?

          i give you an example

          i purchase domain abcdef.com which has over 1.000.000 backlinks from different sites, all from adult to spammy - many of them also good

          I put a simple wordpress blog on abcdef.com and write an article about sexdating or sextoys and link to fx. sexshop.com and sexdating.com which are also adult sites - will this help the ranking for sexshop.com and sexdating.com or will it hurt them?

          thx

          1 Reply Last reply Reply Quote 0
          • NerdsOnCall
            NerdsOnCall last edited by

            Since there are a few different opinions on this topic, I figured I would weigh in.

            A bad backlink profile can effect a sites SERPS, but it depends on the site. If your site has a mostly White Hat, clean on-page strategy, and mostly good backlink history, you should be fine. If your site has a lot of authority, then the bad back links definitely won't hurt you, they might even help you (read this), but be careful, because you still don't want to get to careless.

            I would say that you should remove as many links as you can, and then forget about the rest. If you move forward and build a strong link profile that is filled with editorial links, and legitimately acquired reviews, you'll be fine.

            Best of luck

            -Bryant Jaquez

            AdForce1 1 Reply Last reply Reply Quote 1
            • TheARKlady
              TheARKlady @APICDA last edited by

              Yes, I've been building back links and it is good to know that it isn't too much to worry about.

              1 Reply Last reply Reply Quote 0
              • TheARKlady
                TheARKlady @rtavs last edited by

                Thanks Ross, that makes sense. Great to hear.

                1 Reply Last reply Reply Quote 0
                • TheARKlady
                  TheARKlady @JamesNorquay last edited by

                  Thanks for your opinion. Actually, there was one porn page that linked over from the designer. It was one of the reasons the concern arose.

                  1 Reply Last reply Reply Quote 0
                  • JamesNorquay
                    JamesNorquay last edited by

                    To add too the comments above specific spammy backlinks can infact hurt your site,

                    For example if all of a sudden you see a number of links to your website with anchor text to adult terms pointing to your website with your url from adult based websites. I have seen targeted spam in this way affecting websites.

                    But from what you explain the links that have been built by the prior designer do not seem tat bad at all, I would not worry too much.

                    TheARKlady AdForce1 2 Replies Last reply Reply Quote 1
                    • APICDA
                      APICDA last edited by

                      I second the comment from Ross.  I had a similar issue in the recent past.  I found it best and easiest to try and forget about the bad back links and move forward with building  quality ones....... just my two cents.

                      TheARKlady 1 Reply Last reply Reply Quote 1
                      • rtavs
                        rtavs last edited by

                        Hi SEOWriter,

                        Backlinks cannot hurt your website. Google will devalue the links bu they will not penalise you for having them. If they did penalise you for having spammy backlinks the first thing everyone would do is load up their favourite blog commenting software and blast a bunch of spammy links to the competitor website.

                        However, if you are really worried about the backlinks because they are paid links or on a site with malware on it. Contact the website owner and ask for them to be removed. Failing this I would just start a quality link building campaign and keep everything ncie and varied.

                        In my experience crap links from directories dont harm your site, and if your keyword is VERY low competition they will actually help it.

                        TheARKlady 1 Reply Last reply Reply Quote 4
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                          Getting Started
                          Moz Pro
                          Moz Local
                          Moz Bar
                          API
                          What's New

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                          Content Development
                          Competitive Research
                          Keyword Research
                          Link Building
                          On-Page Optimization
                          Technical SEO
                          Reporting & Analytics
                          Intermediate & Advanced SEO
                          Image & Video Optimization
                          International SEO
                          Local SEO

                        • Community

                          Discuss industry events, jobs, and news!

                          Moz Blog
                          Moz News
                          Industry News
                          Jobs and Opportunities
                          SEO Learn Center
                          Whiteboard Friday

                        • Digital Marketing

                          Chat about tactics outside of SEO

                          Affiliate Marketing
                          Branding
                          Conversion Rate Optimization
                          Web Design
                          Paid Search Marketing
                          Social Media

                        • Research & Trends

                          Dive into research and trends in the search industry.

                          SERP Trends
                          Search Behavior
                          Algorithm Updates
                          White Hat / Black Hat SEO
                          Other SEO Tools

                        • Support

                          Connect on product support and feature requests.

                          Product Support
                          Feature Requests
                          Participate in User Research

                        • See all categories

                        • Negative SEO - Spammy Backlinks By Competitor
                          HuptechWebseo
                          HuptechWebseo
                          0
                          5
                          1.6k

                        • Backlinks for the same IP address
                          JonnytheB
                          JonnytheB
                          0
                          3
                          5.9k

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.