Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. White Hat / Black Hat SEO
    4. How do you deal with spammy backlinks?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How do you deal with spammy backlinks?

    White Hat / Black Hat SEO
    6
    10
    3275
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • TheARKlady
      TheARKlady last edited by

      One of the web designers I work with asked me to do a preliminary site assessment on a small business website.

      The owner of the business had a falling out with his previous web designer and moved over to the one I work with earlier this year.

      The site has been redesigned but when analyzing the back links I discovered that the previous designer had created directories to create backlinks to the page. The PR 0 links from the site number about 150 and are from unrelated topic pages.

      So, it made me wonder, how much damage can spammy backlinks do?

      What is the best practice to deal with spammy backlinks if you find them?

      1 Reply Last reply Reply Quote 0
      • AdForce1
        AdForce1 @NerdsOnCall last edited by

        hi

        i have a question related to this but havent got answers yet 😞

        i have purchased a lot of different domains and realize now that many of them have backlinks from pornsite and maybe even spamming sites.

        will that effect the sites i am about to link to?

        i give you an example

        i purchase domain abcdef.com which has over 1.000.000 backlinks from different sites, all from adult to spammy - many of them also good

        I put a simple wordpress blog on abcdef.com and write an article about sexdating or sextoys and link to fx. sexshop.com and sexdating.com which are also adult sites - will this help the ranking for sexshop.com and sexdating.com or will it hurt them?

        thx

        1 Reply Last reply Reply Quote 0
        • AdForce1
          AdForce1 @JamesNorquay last edited by

          hi

          i have a question related to this but havent got answers yet 😞

          i have purchased a lot of different domains and realize now that many of them have backlinks from pornsite and maybe even spamming sites.

          will that effect the sites i am about to link to?

          i give you an example

          i purchase domain abcdef.com which has over 1.000.000 backlinks from different sites, all from adult to spammy - many of them also good

          I put a simple wordpress blog on abcdef.com and write an article about sexdating or sextoys and link to fx. sexshop.com and sexdating.com which are also adult sites - will this help the ranking for sexshop.com and sexdating.com or will it hurt them?

          thx

          1 Reply Last reply Reply Quote 0
          • NerdsOnCall
            NerdsOnCall last edited by

            Since there are a few different opinions on this topic, I figured I would weigh in.

            A bad backlink profile can effect a sites SERPS, but it depends on the site. If your site has a mostly White Hat, clean on-page strategy, and mostly good backlink history, you should be fine. If your site has a lot of authority, then the bad back links definitely won't hurt you, they might even help you (read this), but be careful, because you still don't want to get to careless.

            I would say that you should remove as many links as you can, and then forget about the rest. If you move forward and build a strong link profile that is filled with editorial links, and legitimately acquired reviews, you'll be fine.

            Best of luck

            -Bryant Jaquez

            AdForce1 1 Reply Last reply Reply Quote 1
            • TheARKlady
              TheARKlady @APICDA last edited by

              Yes, I've been building back links and it is good to know that it isn't too much to worry about.

              1 Reply Last reply Reply Quote 0
              • TheARKlady
                TheARKlady @rtavs last edited by

                Thanks Ross, that makes sense. Great to hear.

                1 Reply Last reply Reply Quote 0
                • TheARKlady
                  TheARKlady @JamesNorquay last edited by

                  Thanks for your opinion. Actually, there was one porn page that linked over from the designer. It was one of the reasons the concern arose.

                  1 Reply Last reply Reply Quote 0
                  • JamesNorquay
                    JamesNorquay last edited by

                    To add too the comments above specific spammy backlinks can infact hurt your site,

                    For example if all of a sudden you see a number of links to your website with anchor text to adult terms pointing to your website with your url from adult based websites. I have seen targeted spam in this way affecting websites.

                    But from what you explain the links that have been built by the prior designer do not seem tat bad at all, I would not worry too much.

                    TheARKlady AdForce1 2 Replies Last reply Reply Quote 1
                    • APICDA
                      APICDA Subscriber last edited by

                      I second the comment from Ross.  I had a similar issue in the recent past.  I found it best and easiest to try and forget about the bad back links and move forward with building  quality ones....... just my two cents.

                      TheARKlady 1 Reply Last reply Reply Quote 1
                      • rtavs
                        rtavs last edited by

                        Hi SEOWriter,

                        Backlinks cannot hurt your website. Google will devalue the links bu they will not penalise you for having them. If they did penalise you for having spammy backlinks the first thing everyone would do is load up their favourite blog commenting software and blast a bunch of spammy links to the competitor website.

                        However, if you are really worried about the backlinks because they are paid links or on a site with malware on it. Contact the website owner and ask for them to be removed. Failing this I would just start a quality link building campaign and keep everything ncie and varied.

                        In my experience crap links from directories dont harm your site, and if your keyword is VERY low competition they will actually help it.

                        TheARKlady 1 Reply Last reply Reply Quote 4
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • rahat64

                          My Brand new website shows 79% spam Score, what is the reason and how should I deal with this?

                          Hi, I have just launched my website 1 month before and I have used all paid images, Uniquely written contents, Everything is genuine for better SEO experience in the future. The actual problem is its showing spam by 79% in MOZ bar, I don't have a single link on my website also my content is unique, Images are unique. Why its showing so much spam on this brand new website? Can you please help me? I am very stressed due to this problem.

                          White Hat / Black Hat SEO | | rahat64
                          0
                        • Boodreaux

                          New Flurry of thousands of bad links from 3 Spammy websites. Disavow?

                          I also discovered that a website www.prlog.ru put 32 links to my website.  It is a russian site.  It has a 32% spam score. Is that high? I think I need to disavow. Another spammy website link has spam score of 16% with with several thousand links. I added one link to the site medexplorer.com 6 years ago and it was fine. Now it has thousands of links. Should I disavow all three?

                          White Hat / Black Hat SEO | | Boodreaux
                          0
                        • HuptechWebseo

                          Do we lose Backlinks and Domain Authority of URL when we change domain Name?

                          Have 1 performing domain (Monthly - 4M visitor ) now we want to change domain name ( Brand name like SEOMOZ to Moz ). I have general knowledge about domain changing prevention tips like 301 redirection and other thing. My concern is about backlinks and DA. How can I prevent any lose from SEO Point of view. (backlink lose) Do I need to change all backlink form source or redirection is enough to get all reference traffic from that backlinks?

                          White Hat / Black Hat SEO | | HuptechWebseo
                          0
                        • Choice

                          Forcing Google to Crawl a Backlink URL

                          I was surprised that I couldn't find much info on this topic, considering that Googlebot must crawl a backlink url in order to process a disavow request (ie Penguin recovery and reconsideration requests). My trouble is that we recently received a great backlink from a buried page on a .gov domain and the page has yet to be crawled after 4 months. What is the best way to nudge Googlebot into crawling the url and discovering our link?

                          White Hat / Black Hat SEO | | Choice
                          0
                        • k9byron

                          Finding and Removing bad backlinks

                          Ok here goes. Over the past 2 years our traffic and rankings have slowly declined, most importantly, for keywords that we ranked #1 and #2 at for years. With the new Penguin updates this year, we never saw a huge drop but a constant slow loss. My boss has tasked me with cleaning up our bad links and reshaping our link profile so that it is cleaner and more natural. I currently have access to Google Analytics and Webmaster Tools, SEOMoz, and Link Builder. 1)What is the best program or process for identifying bad backlinks? What exactly am I looking for? Too many links from one domain? Links from Low PR or low “Trust URL” sites? I have gotten conflicting information reading about all this on the net, with some saying that too many good links(high PR) can be unnatural without some lower level PR links, so I just want to make sure that I am not asking for links to be removed that we need to create or maintain our link profile. 2)What is the best program or process for viewing our link profile and what exactly am I looking for? What constitutes a healthy link profile after the new google algorithm updates? What is the best way to change it? 3)Where do I start with this task? Remove spammy links first or figure out or profile first and then go after bad links? 4)We have some backlinks that are to our old .aspx that we moved to our new platform 2 years ago, there are quite a few (1000+). Some of these pages were redirected and some the redirects were broken at some point. Is there any residual juice in these backlinks still? Should we fix the broken redirects, or does it do nothing?  My boss says the redirects wont do anything now that google no longer indexes the old pages but other people have said differently. Whats the deal should we still fix the redirects even though the pages are no longer indexed? I really appreciate any advice as basically if we cant get our site and sales turned around, my job is at stake. Our site is www.k9electronics.com if you want to take a look. We just moved hosts so there are some redirect issues and other things going on we know about.

                          White Hat / Black Hat SEO | | k9byron
                          0
                        • InkCartridgesFast

                          Article submission, and how to build backlinks for Ecommerce? [HELP]

                          Hi guys, I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first? How does it work? Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories. I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?

                          White Hat / Black Hat SEO | | InkCartridgesFast
                          1
                        • highlyrelevant

                          Deny visitors by referrer in .htaccess to clean up spammy links?

                          I want to lead off by saying that I do not recommend trying this. My gut tells me that this is a bad idea, but I want to start a conversation about why. Since penguin a few weeks ago, one of the most common topics of conversation in almost every SEO/Webmaster forum is "how to remove spammy links". As Ryan Kent pointed out, it is almost impossible to remove all of these links, as these webmasters and previous link builders rarely respond. This is particularly concerning given that he also points out that Google is very adamant that ALL of these links are removed. After a handful of sleepless nights and some research, I found out that you can block traffic from specific referring sites using your.htaccess file. My thinking is that by blocking traffic from the domains with the spammy links, you could prevent Google from crawling from those sites to yours, thus indicating that you do not want to take credit for the link. I think there are two parts to the conversation... Would this work? Google would still see the link on the offending domain, but by blocking that domain are you preventing any strength or penalty associated with that domain from impacting your site? If for whatever reason this would nto work, would a tweak in the algorithm by Google to allow this practice be beneficial to both Google and the SEO community? This would certainly save those of us tasked with cleaning up previous work by shoddy link builders a lot of time and allow us to focus on what Google wants in creating high quality sites. Thoughts?

                          White Hat / Black Hat SEO | | highlyrelevant
                          0
                        • RonMedlin

                          Does anyone have any suggestions on removing spammy links?

                          I have some clients that recently got hit by "Penguin" they have several less than desireable backlinks that could be the issue?  Does anyone have any suggestions on getting these removed?  What are the odds that a webmaster on these spammy sites are going to remove them, and is it worth the time and effort?

                          White Hat / Black Hat SEO | | RonMedlin
                          3

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.