Ranking & Traffic drops in last month
-
Over the last month, our rankings have been in a slow slide - that is until this week, when they absolutely crashed.
Here are some example phrases:
Phrase 11-Mar 5-Mar
bug shields 24 9
floor mats 25 14
nerf bars 23 12
running boards 61 14
snow plows 25 18For the life of me, I can't see what would have caused such drastic changes. Our site is almost completely unique content. Some things, like Warranty & Install instructions, are from the manufacturer to protect us from liabilities. We come up with our own feature text, and we have custom written articles, blog posts, research guides, etc.
We also appear to be the only one of our competitors being affected in this fashion.
Any thoughts would be helpful. Domain is realtruck.com.
-
Hi! We're going through older questions that are marked unanswered. Since it's been a few months, I'm wondering if you've recovered, or figured out why your rankings dropped, and if you have any insights to share with us. Thanks!
-
Hi, Is it possible that the drops you are seeing coincide with the release of Panda? I just took a random line of content from one of your pages and there seems to be many occurrence of this on your site and other called tonnnocover.com I am working with a number of sites who are all suffering from a terrible case of plagiarised content that is not their fault and are now feeling the pain. Not saying this is the case with your site, but if there was ever a time to make sure your content is unique, this is it. Regards, Andy
-
Hi Rich,
I see all the phrases ranking at the higher level, besides [running boards], which I see at 64 (google.com, personalisation off, geo-location = US).
When you see activity like this--sites popping into and out of the SERPs--the answer is usually either that the site is very new (not the case here) or that it has a backlink issue that is causing a filter. Have you done any link building that would be considered less than white hat?
Also, have you experienced any down-time recently, such as the site returning 404 errors for a period? You sometimes come across indexation and rankings problems as a result of Google attempting a crawl while the site is unavailable.
-
Hi Rich,
I actually see you ranking pretty well. Number 13 for floor mats and number 9 for bug shields?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why have my rankings dropped?
I have a client who has just seen his average page rank creep up from around 39 to 34 over about two months, then it appears to have dropped back to position 40+ in the space of a week. I believe he's made a lot of changes to targeted keywords, so I'd like to think it's simply because his old targeted keywords are dropping and new keywords still have to build their rankings. But I'm also worried in case he has over-optimised and might get getting penalised. Any advice on where to start digging?
Intermediate & Advanced SEO | | muzzmoz0 -
Organic keyword ranking drops across the board?
Howdy Moz, I have noticed a common anomaly across the majority of my client accounts (see attached image). Have lost thousands of organic keywords worldwide? (no loss in UK rankings though which are the ones that matter) Has there been an algo update? Seems strange. Thanks, Joshua nYP3i
Intermediate & Advanced SEO | | AscentGroup0 -
Ranking on google search
Hello Mozzers Moz On page grader shows A grade for the particular URL,but my page was not ranking on top 100 Google search. Any help is appreciated ,Thanks
Intermediate & Advanced SEO | | sobanadevi0 -
Organic search traffic improved (besides Google) for last 6 months
Hi, to follow up on my previous post (http://moz.com/community/q/low-on-google-ranking-despite-error-free), I was wandering if someone can tell me whether we are penalised by Google or not? Since the last 6 months, we see a rise in organic visitors coming from Bing, yahoo but Google remains the same. Despite the advice given in previous post, I just feel that something else must be wrong. Perhaps more inbound links with high PR? Socially, we are pretty much engaging 50-60% of our audience, yet no link flow will count for our organic ranking sadly enough... Hopefully someone can have a look at our site www.mercadonline.es in more detail? Ask me in a PM for more info! Thank you Ivordg
Intermediate & Advanced SEO | | ivordg0 -
Site Not Ranking- No Reason Why
I have a client with a HUGE website who should be ranking for it's competitive keywords. No penalties, or bad links. Old domain. Not ranking for anything. Client has a huge AdWords spend and my theory is that it's not ranking organically because of the AdWords spend. I can't think of anything other reason. Anyone? Thanks. The keywords I'm trying to rank this client for aren't even competitive.
Intermediate & Advanced SEO | | 01023450 -
Cannot find reason for drop in ranking
One of our clients is a lingerie retailer, that also sells swimwear and nightwear. They have a webshop, with landing pages such as /lingerie, /swimwear and /nightwear (only in Dutch). The nightwear page is doing ok (#5 in Google NL), but for the swimwear and lingerie pages, something strange has happened and I have no clue what it is. On May 7, the /swimwear page ranked 24 for swimwear in Google NL. In that period, the homepage was ranking at #40-50. One week later, on May 14, the homepage was ranked 24 for swimwear, and the /swimwear page was nowhere to be found. The homepage is currently ranking 17/18 for swimwear. Something similar seems to have happened for lingerie. The homepage was ranking at around 11-13 for a few weeks in April/May, the /lingerie page was ranking at 8 in May, and then after the 4th of June, both the homepage and the /lingerie page no longer seem to have any decent rank for lingerie. So, trying to find the problem: I checked the Moz On-Page Grader for all three pages/keywords. All pages get an A. Robots.txt hardly contains anything, and there's no robots meta tag to block the page. Checked Google Webmaster Tools just in case, nothing out of the ordinary. The page contains 342 URL's which is a lot, but that shouldn't be too problematic, I thought? I used the Moz Keyword Difficulty Tool to analyze the current top 10 for lingerie, and compared it to our client's stats. Page Authority in the top 10 is 37-68, our clients is 33. Domain Authority in the top 10 is 27-100 (wiki page), our clients is 43. MozRank for the top 10 is 6,6-8,0, our clients is 6,7. MozTrust for the top 10 is 7,0-7,1, our clients is 7,0. The basics all look fine! Now, the page could use some link building, the number of links is a little low compared to the top 10 entries. We're also in the process of redesigning the page, adding more products but also more content (text and images) to inspire visitors a little more. But being low on links doesn't seem a good explanation for such a relatively sudden change in ranking. As far as we can tell, looking back at commits by our developers, nothing changed around that time that could have this impact. Of course it's possible that we missed something, we're still looking. Also, it's strange that these sudden changes took place for swimwear and especially lingerie, but not for nightwear. I'd really appreciate any tips, hints etc. to find out what's going on here. Thanks in advance! Michel
Intermediate & Advanced SEO | | DocdataCommerce0 -
Website Ranking Issue
Hey All My question is specfic to a particular website. The category of the website is Kitchen Appliances. The keyword is extremely competitive. The website I am currently optimizing has loads of products and many pages as well. I am constantly building links from industry specific websites for the website as well as composing articles and leading the users back to the website with keyword rich anchor text. I have been doing this for around 3 months and I do not see the website in the first 30 pages of the SERP (for the keyword kitchen appliances - the site is a page rank 2 BTW). No bugs reported as well in Webmaster tools. My next step is to add these articles to the website (www.example.com/KitchenAppliances ) with keyword rich metatags as well as content with internal links to my product pages. I also plan on sending traffic to these pages to build the pages link popularity. Do you think I can expect better results for the article pages than my original website product pages or do you think I should continue with the link building activity I was performing originally for the website. regards Ryan
Intermediate & Advanced SEO | | SEO5Team2