Page title getting cut off in SERPS even though it's under 70 characters?
-
I re-wrote the page title of a home page for a site I'm working on and made sure it's under 70 characters (68 to be exact) to comply with best practices and make sure it doesn't get cut-off in the SERPS. It's still getting cut-off though and right when it gets to the brand/website name. Does a "-" have anything to do with it? Does that translate to an elipsis?
Format:
keywords - website/brand.com
Can anybody tell me why this would be happening?
-
When did you make changes to the title tag? The new title tag will appear in the SERP only when the page is re-indexed by Google.
-
I am not able to confirm the issue you are describing. I have looked up multiple pages with titles of lengths between 65 - 70 characters and they appear completely in SERPs. I suspect the issue you are reporting is specific to a particular character in your URL. I understand you shared there are not any special characters, but there must be something unique about your URLs which cause this problem. Google fully supports longer titles then you are able to achieve.
Perhaps a compromise. Can you share the URL and search term used on one of these other pages which are being cut off under 60 characters?
-
A few questions:
Can you work the brand into the keywords somehow?
Is it necessary to show the brand at the end of the title for Google users?
Do you use the brand in the meta description?
-
As I shared above, it entirely depends on the title.
Without looking at the actual information involved it's kind of like describing a list of symptoms to a doctor. "I have a headache" could be nothing, could be a brain tumor. We need to see the "patient" i.e. the web page and keyword, in order to properly diagnose the issue. Otherwise we are guessing blindly.
-
Unfortunately I can't give that information. The only character I have in there is the "-" before the website name at the end. I typically use pipes "|" but the dash was already implemented across the site. Looking at some of my other clients now, it's starting to look like 70 characters is NOT the standard anymore. I'm seeing consistent page title cut-offs under 60. Ugh.
-
I just checked and that's not the case, I wish it was though. It gets cut-off at 54 characters! Isn't that way too short???
-
I'll fire you an email buddy.
-
What keywords are you searching with? If you add the brand to the keywords does it show the full Title? Google may be truncating the title depending on your query.
Cheers
Rob
-
I don't wish to side track this thread but I have worked with Zoo and to the best of my knowledge you can change the titles just fine.
Zoo > Blog > Items > Name is the article title
On the right side Config > Page Title is the field to control page title
If you have an example of what you feel can't be done, feel free to e-mail me: Ryan@Vitopian.com and I can take a better look.
-
If you can offer an exact keyword search and URL, we can probably offer a conclusive diagnosis.
A possibility is one or more of the characters is being converted to a character which cannot be displayed properly. This type of conversion requires multiple characters to represent the single character (i.e. replacing with %E1 so it takes 3 character spaces rather then 1).
-
Hmm, not entirely sure, can you provide a link?
I have seen something a little odd recently with page titles. We are working on our new site, was going to use Joomla and the Zoo CCK but unbelievably, whilst they have a really cool blog system built into Zoo, you can't set page titles so all article titles are the same and it uses the blog title.
But, we are seeing google take the article titles from the H1 and create it's own title tags from these to return the page in the results with a good, clickable title.
Obviously, we are going to change this and go back to Wordpress as it's a dealbreaker not being able to set page titles but the behaviour we have seen from Google in this instance is interesting.
So, sorry, waffling, are your page titles exactly as you have put them? Is it trying to add anything? Do you have any special characters or anything that is causing problems?
I have just done a bit of a random google and I can see lots of page titles getting cut off at around 58 characters in where the page title is longer than that. Lots of other full titles seem to be coming in at around 62 so there must be a slightly earlier breaking point now. Doing a bit of googling it looks like you can get snipped at anything over 64 so I would just work on getting them a little shorter.
Hope that helps!
Marcus
-
Have you tried to exclude the "-" I have experienced brand being cut before but then I had the title under 70 characters + brand.
-
Have you tried to exclude the "-" I have experienced brand being cut before but then I had the title under 70 characters + brand.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Benefits of having a Title-Tag that fits on the SERP
Has anyone seen any case studies that show that title-tags that fit on the page (http://moz.com/blog/new-title-tag-guidelines-preview-tool) have a higher ctr than title-tags that don't fit? I know it's been said that keywords past the pixel limit still matter but if there's a major benefit to ctr for title-tags that fit....Any thoughts?
On-Page Optimization | | GSO0 -
Should I remove 'local' landing pages? Could these be the cause of traffic drop (duplicate content)?
I have a site that has most of it's traffic from reasonably competitive keywords each with their own landing page. In order to gain more traffic I also created landing pages for counties in the UK and then towns within each county. Each county has around 12 towns landing pages within the county. This has meant I've added around 200 extra pages to my site in order to try and generate more traffic from long tail keywords. I think this may have caused an issue in that it's impossible for me to create unique content for each town/country and therefore I took a 'shortcut' buy creating unique content for each county and used the same content for the towns within it meaning I have lots of pages with the same content just slightly different page titles with a variation on town name. I've duplicated this over about 15 counties meaning I have around 200 pages with only about 15 actual unique pages within them. I think this may actually be harming my site. These pages have been indexed for about a year an I noticed about 6 months ago a drop in traffic by about 50%. Having looked at my analytics this town and county pages actually only account for about 10% of traffic. My question is should I remove these pages and by doing so should I expect an increase in traffic again?
On-Page Optimization | | SamCUK0 -
Google search: 'define:____'
See: http://screencast.com/t/oFSzIt5rRm Thrilled that Google is pulling our content over wikipedia (in this instance). Wondering how we can assure more success like this. Mike Corso
On-Page Optimization | | Mike_c
Gartner.com1 -
All category seo plugin on Wordpress page title to working
I've installed the all category seo plugin for Wordpress and all works fine except the page title I input doesn't show. Anyone else had that problem?
On-Page Optimization | | SamCUK0 -
Does the title tag on the home page affect sub-pages?
Hello. I am thinking of changing our home page title tag to include our two most valuable keywords from two of our sub-pages. Would this help the rankings of those two sub-pages? Thank you!
On-Page Optimization | | nyc-seo0 -
Keyword Placement in Page Title - will changing it make a big difference?
Hiya guys I've noticed since changing my Title of my forum from: Talk Nightlife | Nightlife and Clubbing forum for the UK to Talk Nightlife | Nightlife Forum and Clubbing Guide for the UK (current) ... That its jumped from 22nd to 10th in google for term "nightlife forum" Am wondering, because of the on site optimisation tool telling me I should put the keyword to the front to something like eg: Nightlife Forum | Talk Nightlife Clubbing Guide for the UK Will changing the Keyword and putting it to front of the Title make a big difference? Your thoughts please guys Cheers Luke
On-Page Optimization | | Lukescotty0 -
Image URL's have knocked my sub-pages down (WP)
I had most of my keywords within the top 10 for this site, some were even ranking in the top 5. For a possible minor boost, more-so to cover all the bases, I decided to add images to all of the pages, and they were uploaded as a gallery with most of the image file names being the same as the keyword. Thus, url's were created with our targeted phrases, extending off of the corresponding sub-page. After that, Google quickly picked up the url's to the images and began indexing them, when that occurred the sub-page which was to be the landing page, quickly tanked. Nothing else on-site changed besides the uploading of the images, so I'm sure they're conflicting and for whatever reason Google can't decide which page to index. The page that contains the images used, or the actual intended landing page. With WP I didn't see a way to not have them link to anything at all, and just be static when using a gallery, stock at least. So, my question is how can I quickly alleviate this problem and what should I do in the future to avoid this? I believe if I change link thumbnails to image file instead of attachment page, that should fix the issue... Then, I'll have dead URL's which I suppose I should 301 to the sub-page. Alternatively, is there a better solution that will work, I was also thinking about no-indexing the attachment URL's, but that doesn't seem to be an option.
On-Page Optimization | | JayAdams320 -
Appropriate SEO strategies for a website's own SERPs?
Hello all, What are good on-page SEO practices for the search result pages on our own sites? For instance, what page titles do you use? Do you include page numbers? Meta-descriptions? Headers? Keyword utilization? This is a consideration for us as we link to some popular search results on our sites. Thanks!
On-Page Optimization | | DanSerpico0