SEO w/o Social Webinair experiment - how can RTs of a URL of a google search possibly affect the position of one of the search results?
-
I missed the webinair but have just been going through the slides. Looking forward to watching the video when its up.
I have a question however regarding the experiment conducted by Rand to find out: Is Social Influencing Primary Algorithms (slides 7 - 20) The suggestion is that an RT of a google search URL affects the ranking of one individual ranking site.
The +1 side of the experiment I understand completely - it is clear how Google can see that there is a social preference for the site and reward accordingly.
But how would retweeting the search result URL possibly affect its rankings?
Is the suggestion that those doing the experiment also clicked on the relevant link? And if so, how is Google discerning that this additional traffic is down to Twitter?
I feel I am missing something incredibly obvious. Anyone want to help me out here?... otherwise I'm not going to sleep tonight...
-
Hi Chris - totally understand your question. The key is that the brand name is included in the search query and the test (in that particular case) was less about using the social networks for rankings, but to see if search volume itself and CTR could influence rankings (which it appeared to do).
You can read more about the experiment on search volume and CTR here: http://www.seomoz.org/blog/experiment-google-rankings-w-search-volume
And more on the experiment to influence rankings with Google+ and Twitter here: http://www.seomoz.org/blog/do-tweets-still-effect-rankings
Those should help clarify.
Cheers!
Rand
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media Sharing Platforms
Any suggestions which is the best social sharing platform? Just looking at the best way to connect G+, Facebook, Twitter, Linkedlin. Thanks Gary
Social Media | | GaryVictory0 -
Help with google+ Please??
Hello, we have recently created a google + page. We have entered our URL however i do not think that it is set up correctly. https://plus.google.com/u/0/110174750926862024398/ There is no button on the header to follow or to +1 there is no mention of our URL within the header, and i have found on many others the url is displayed, linked with a tick and a little globe next to it. i am presuming that i need to link the google plus page to my webiste and verify it some how? But i am struggling to figure out how too do this. can any one help or shed any light on this? Thanks
Social Media | | Alexogilvie0 -
Google Plus Cover image
Does anyone have any tips on getting a super crisp cover image uplaoded to G+? I have a clear image, full dimensions of 2120 x 1192, but once I've uploaded it, G+ appears to compress it and it loses sharpness / quality. I have turned auto-optimise off, and and tried both JPEG and PNG files - PNG seems to work better, but still not quite there. Example: https://plus.google.com/116325067504054061939 (scroll up to see blurry text) Thx!
Social Media | | David_ODonnell0 -
Link Google Business page and Google Plus fanpage ?
Hello ! I'm strugling with a stupid issue. I have for my company: A website A google page A google entreprise / place page A youtube page They are all Google services so does anyone know if there is a way to link all of them together ? I know it's possible for youtube and Google page, but let me know google was smart enough to let us link our places.google.com and google + Tks a lot !
Social Media | | AymanH0 -
How do search engines understand what social pages are official pages of my brand? If my Facebook page name is not my brand name (even though there are links from website to page and vice-versa) will that confuse search engines?
My question is about social shares, and how search engines understand what profiles are linked to what businesses?
Social Media | | PlanetDISH0 -
SEO Tips for Ranking on Yelp?
There's a lot of information floating around about best practices for ranking on Google Local, but not much information about ranking on Yelp. I wanted to see if anyone has suggestions about ranking for Yelp or if you can point me towards some information that would be great.
Social Media | | Alchemist230 -
Myth or Fact: Social Media Dashboards Bad for SEO?
I want to start using HootSuite to pre-schedule Facebook/Twitter updates, but am plagued by nagging concerns because I have heard that HootSuite may impact SEO in a negative way. Is this truth or bull? If it i true, how so, specifically? And can anything be done to mitigate the negative SEO factors? Also, does anyone prefer another dashboard over HootSuite? Thanks in advance for your inputs!
Social Media | | 406lucy0 -
B2B social share
Hello, Social sharing is a positive signal for SEO.Google told on its blog, Googlebot take car of more than 200 social websites. Sometime Twitter and Facebook aren't good marketing places because business isn't B2C but B2B. So customers doesn't use them for job, but they use Linkedin, Viadeo, Xing, and maybe some other. I can't be present onto all social website, I've to choose the most relevant.
Social Media | | Max84
I already know which are better for branding and CRM. But for SEO, which is better for you, and why ? Thanks0