Does 301 redirect pass "freshness?"
-
Greetings!
I work for an online retailer, and we recently launched a voting tool that allows customers to voice their opinion whether or not we should carry a new item. It's been a huge success and we've been generating thousands of comments. As a result, it's helped our SEO, and our products are showing up on the first page for some keywords without having any external links pointing to these pages.
Our plan is to sell a product if it does well during the voting period. Unfortunately, we're not able to process the sale on the voting page, and need to redirect users to another page on our site.
I understand that a 301 redirect transfers "linkjuice" to the new destination URL. But does it also transfer "freshness?" I ask because our new landing pages will not be updated as frequently as the voting pages.
Example of our Voting Page:
http://www.uncommongoods.com/voting/product/50012/infant-fortune-cookie-bootiesExample of Redirected Item Page (where sale can be processed):
http://www.uncommongoods.com/product/baby-tube-socks-set-of-4Any help/comments would be appreciated. Thank you!
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
Hi Jorge,
Thanks for writing back so quickly.
Do you know anything about how Google evaluates freshness of content? And whether that is passed with a 301 redirect?
Also, the redirect would take place within the same domain (uncommongoods.com).
Since I'm new to this any help would be appreciated.
Thanks,
Ameet
-
Google is certainly passing anchor text when URL structures change and when pages are moved but they don’t seem to pass anchor text when a page is deleted and redirected to the homepage.Well, according to experts and developers of google, google usually takes into account the links that pass go through a 301, but that does not always.
And if a site has the most inbound links with a redirect, you may be penalized by google.
If you have a website and change domain with a 301 redirect, Google took the most incoming links of the old site and pass the new, so it will benefit us equally, although as Matt Cutts said, not all links will be taken into account, but we'll have a chance to recover our popularity and pagerank with the new domain if you do a 301 redirect properly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are "appliance repair" and "appliance repair los angeles" consider the same keyword?
Hello, I know that you can't optimize two pages for 1 keyword because Google will get confused and will rather prefer my competitor. But I can't get if it will consider "appliance repair" and "appliance repair los angeles" same keywords? The homepage of my website, https://www.ifixappliancesla.com, is optimized for "appliance repair", one of the inner pages is optimized for "appliance repair los angeles". None of them shows on the first page in local SERPs for any of those quires. I am wondering if this is because Google sees it as both pages are optimized for "appliance repair"?
Technical SEO | | VELV0 -
301 Domain Redirect from old domain with HTTPS
My domain was indexed with HTTPS://WWW. now that we redirected it the certificate has been removed and if you try to visit the old site with https it throws an obvious error that this sites not secure and the 301 does not happen. My question is will googles bot have this issue. Right now the domain has been in redirection status to the new domain for a couple months and the old site is still indexed, while the new one is not ranking well for half its terms. If that is not causing the problem can anyone tell me why would the 301 take such a long time. Ive double and quadruple checked the 301's and all settings to ensure its being redirected properly. Yet it still hasn't fully redirected. Something is wrong and my clients ready to ditch the old domain we worked on for a good amount of time. backgorund:About 30 days ago we found some redirect loops .. well not loop but it was redirecting from old domain to the new domain several times without error. I removed the plugins causing the multi redirects and now we have just one redirect from any page on the old domain to the new https version. Any suggestions? This is really frustrating me and I just can't figure it out. My only answer at this point is wait it out because others have had this issue where it takes up to 2 months to redirect the domain. My only issue is that this is the first domain redirect out of many that have ever taken more than a week or three.
Technical SEO | | waqid0 -
Increase 404 errors or 301 redirects?
Hi all, I'm working on an e-commerce site that sells products that may only be available for a certain period of time. Eg. A product may only be selling for 1 year and then be permanently out of stock. When a product goes out of stock, the page is removed from the site regardless of any links it may have gotten over time. I am trying to figure out the best way to handle these permanently out of stock pages. At the moment, the site is set up to return a 404 page for each of these products. There are currently 600 (and increasing) instances of this appearing on Google Webmasters. I have read that too many 404 errors may have a negative impact on your site, and so thought I might 301 redirect these URLs to a more appropriate page. However I've also read that too many 301 redirects may have a negative impact on your site. I foresee this to be an issue several years down the road when the site has thousands of expired products which will result in thousands of 404 errors or 301 redirects depending on which route I take. Which would be the better route? Is there a better solution?
Technical SEO | | Oxfordcomma0 -
My Alexa ranking dropped after a 301 redirect is that bad?
I had all of my non www pages redirect to the www versions. My alexa ranking dropped and keeps dropping after I did this. I'm guessing its because its tracking the non www version. Does anyone know if this is correct and should I worry?
Technical SEO | | CandleCam0 -
How does this rank? - a page that is 301 redirected
How does a 301ed page rank in google? In google I searched for" ikea.ca" which is set up as a 301 redirect to www.ikea.com/ca/en and was surprised to see the url --> www.ikea.ca actually ranking. IKEA Canada <cite>ikea.ca/</cite>IKEA Featuring Scandinavian modern style furniture and accessories. Include storage options, lighting, decor products, kitchen appliances and beds. Bedroom - Kitchen - Living Room - IKEA North York
Technical SEO | | Morris770 -
Will I still get Duplicate Meta Data Errors with the correct use of the rel="next" and rel="prev" tags?
Hi Guys, One of our sites has an extensive number category page lsitings, so we implemented the rel="next" and rel="prev" tags for these pages (as suggested by Google below), However, we still see duplicate meta data errors in SEOMoz crawl reports and also in Google webmaster tools. Does the SEOMoz crawl tool test for the correct use of rel="next" and "prev" tags and not list meta data errors, if the tags are correctly implemented? Or, is it necessary to still use unique meta titles and meta descriptions on every page, even though we are using the rel="next" and "prev" tags, as recommended by Google? Thanks, George Implementing rel=”next” and rel=”prev” If you prefer option 3 (above) for your site, let’s get started! Let’s say you have content paginated into the URLs: http://www.example.com/article?story=abc&page=1
Technical SEO | | gkgrant
http://www.example.com/article?story=abc&page=2
http://www.example.com/article?story=abc&page=3
http://www.example.com/article?story=abc&page=4 On the first page, http://www.example.com/article?story=abc&page=1, you’d include in the section: On the second page, http://www.example.com/article?story=abc&page=2: On the third page, http://www.example.com/article?story=abc&page=3: And on the last page, http://www.example.com/article?story=abc&page=4: A few points to mention: The first page only contains rel=”next” and no rel=”prev” markup. Pages two to the second-to-last page should be doubly-linked with both rel=”next” and rel=”prev” markup. The last page only contains markup for rel=”prev”, not rel=”next”. rel=”next” and rel=”prev” values can be either relative or absolute URLs (as allowed by the tag). And, if you include a <base> link in your document, relative paths will resolve according to the base URL. rel=”next” and rel=”prev” only need to be declared within the section, not within the document . We allow rel=”previous” as a syntactic variant of rel=”prev” links. rel="next" and rel="previous" on the one hand and rel="canonical" on the other constitute independent concepts. Both declarations can be included in the same page. For example, http://www.example.com/article?story=abc&page=2&sessionid=123 may contain: rel=”prev” and rel=”next” act as hints to Google, not absolute directives. When implemented incorrectly, such as omitting an expected rel="prev" or rel="next" designation in the series, we'll continue to index the page(s), and rely on our own heuristics to understand your content.0 -
When is it safe to remove 301 redirects?
I have created over 500 301 redirects in my .htaccess file, some of them are more than 2 years old now. Should I delete them? I don't like seeing the "notices" number in crawl diagnostics so high 😞
Technical SEO | | danielshaw0 -
Accidently did a 301 redirect on root domain and lost domain keyword position
I just bought a domain about a week ago and instantly ranked number 4 for for my keywords with the domain keyword bonus. I created a landing page off the root of my domain while I'm building out my main site. I accidentally did a 301 redirect instead of a 302 from my root to my landing paging and this resulted in me losing my position and only being about to find my domain in the google if I searched for my domain specifically. Anyway to regain my original position? I have removed the redirect. Have I been put in the sandbox?
Technical SEO | | JohnTurner790