Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO benefits of linking logo to homepage?
-
Hello All,
It will be helpful if anyone can list the benefits of linking the company logo (on every page of the website) to the home page, and how important it is in terms of internal linking / SEO factors.
Thank you.
-
[What are the] SEO benefits of linking logo to homepage?
It depends on the site. Take a look at: www.vzw.com. Notice their logo in the main navigation bar? This site does not offer a "home" button. The logo link is the only link to the home page.
As you navigate the site, if that logo did not exist, there would not be a reasonable way for users to return to the home page. Users would have to either use the sitemap link in the footer and select the home page, or use the Back button. From a functionality perspective, the linking logo is huge in this example.
Another consideration is the flow of PageRank. The home page is often the most important page of your site. It should normally be linked to from every page of your site. Again using the verizonwireless.com site example, if that logo link did not exist the PR of the site would be highly disrupted. It is of huge importance.
If you consider an average site with a "Home" navigation option, the importance is greatly diminished in comparison. The logo would simply represent a secondary link to the home page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long should the Image Alt Text be for SEO?
When it comes to creating the alternate text for images, what is the character length that I need stay under to rank well?
Image & Video Optimization | | Ytellsocial0 -
Moving Images to Subdomain: SEO Impacts
For sever work- load enhancements we are planning to move our images to a sub-domain. so the files would be located at something like images.domain.com Rather than domain.com/images/ We are a large Ecommerce site so we have a lot of images. These will be self hosted so we are not using a CDN. I'm hoping someone has done the same and if there were any steps they had wished they had taken before making the move/ if they noticed any traffic impacts things like that.
Image & Video Optimization | | RMATVMC0 -
Local SEO: Ste vs. Suite vs. #
Hi, I used the spelled out "Suite" in my local NAP, but sometimes it's been shortened to Ste by citation websites. I'm trying to remain consistent here Should I use Ste H, Suite H, or #H? This is a good article on it: http://localsearchforum.catalystemarketing.com/google-local-citations/1605-suite-vs-ste-vs-your-citation-addresses-2.html but I'd still like your opinion.
Image & Video Optimization | | BobGW0 -
If my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
hello, i have 21 sites , if my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
Image & Video Optimization | | Brayvez0 -
Video SEO - Why are my videos not being indexed?
Hello All, I work on a site that has a lot of videos. The trouble is none of them are ranking. Here is an example of a page with a video on. If you click the play button you will see But none of these videos are being indexed, as you can see here. Is it because these videos are just mp4 files, rather than being embedded players (like SEOmoz use for instance)? Would embedding videos through Viddler / Wistia / Youtube etc help? Or is there some other issue at work here? Any help on this would be greatly appreciated. Thanks, Rich
Image & Video Optimization | | JBGlobalSEO0 -
SEO for Explicit / Medical Pictures - Will It Hurt Rankings?
I have a client with page 1 rankings for several keywords. He wants to make some updates to his website. He is offering a new service and wants to show before and after photos of the procedure. He is an OB/GYN, so the before/after pictures are very explicit and have full nudity. How will this affect his rankings? Is there something that I can do to tell Google and other SE's that these photos are medical and not pornographic? Should I host them on another domain? Just looking for thoughts and insight. Thank you in advance!
Image & Video Optimization | | itrogers0 -
Dynamic image serving SEO
We often use images from a dynamic image server, to cater for image asset management, multiple sizes etc. Similar to Adobe's Scene7, although that came out after we chose our product. So widgets.com may have all its images with a URL like myimageserver.com?src=widgets/catalogue/productname.jpg;width=100;height=100;angle=90, instead of widgets.com/images/productname.jpg. A potential client wants to capitalise on traffic from Google image search. We could build an image sitemap, listing the images on each page. What should we place in the image:loc field? The code: myimageserver.com?src=widgets/catalogue/productname.jpg;width=100;height=100;angle=90 Apparently we have to verify the hosting site in Webmaster Tools, but I can't see where. I have a single Webmaster Tools account, where most of our sites are defined. Would I have to verify it for each site using the dynamic imaging program? Love to hear from anyone with solutions for getting images indexed when they are hosted at third-party dynamic imaging programs.
Image & Video Optimization | | ozgeekmum0 -
Links from Google Books
Hi Interested in your views on this and any references to research on the subject Using Google Books recently I have discovered multiple citations of a web site I produced years ago in a whole load of publication. Really quite touching to find these 10 years afterwards I imagine that this must have a positive effect on search engine listings for this site. The site has really good listings still. Has any research or any announcement been made by Google about this. Pushing this a bit further ; An advertising hoarding has a web site address http:// ... would Google StreetView pick this up and could it be used as a signal too ? Neil PS No I don't sell adversing hoardings 😉
Image & Video Optimization | | NeilInFrance0