Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO benefits of linking logo to homepage?
-
Hello All,
It will be helpful if anyone can list the benefits of linking the company logo (on every page of the website) to the home page, and how important it is in terms of internal linking / SEO factors.
Thank you.
-
[What are the] SEO benefits of linking logo to homepage?
It depends on the site. Take a look at: www.vzw.com. Notice their logo in the main navigation bar? This site does not offer a "home" button. The logo link is the only link to the home page.
As you navigate the site, if that logo did not exist, there would not be a reasonable way for users to return to the home page. Users would have to either use the sitemap link in the footer and select the home page, or use the Back button. From a functionality perspective, the linking logo is huge in this example.
Another consideration is the flow of PageRank. The home page is often the most important page of your site. It should normally be linked to from every page of your site. Again using the verizonwireless.com site example, if that logo link did not exist the PR of the site would be highly disrupted. It is of huge importance.
If you consider an average site with a "Home" navigation option, the importance is greatly diminished in comparison. The logo would simply represent a secondary link to the home page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long should the Image Alt Text be for SEO?
When it comes to creating the alternate text for images, what is the character length that I need stay under to rank well?
Image & Video Optimization | | Ytellsocial0 -
Can i use base64 images (URI) for better SEO performance - faster site loading?
Hi, Do you think the use of image data URI is SEO friendly? I got 20 JPG icons on each site, but use too many HTTP requests. So can i use base64 (URI) images for my small icons? Thank you for answer!
Image & Video Optimization | | Termex0 -
Adding logo to graphics/memes/etc?
Do you all think it is best to add your logo/brand (in some small way) to graphics/meme/ etc that you create? I understand that the most important part about creating said content is that it is of high quality and usefulness to our audience, however, after something of that caliber has been created, have any of you noticed any difference by adding or not adding your logo/brand? Any suggestions, stories, resources, etc are always appreciate. Thanks in advance for your time and input, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Vimeo Pro, video SEO and rich snippets
Hi All, we are producing product demonstration videos. One major aim with these videos is to help our rankings for these specific product pages and associated keywords... and to get rich snippets displayed on Google results pages against our listing. We have used schema.org markup in the product pages body code along with / next to the embed vimeo video code on the product page in order to hopefully get us rich snippet listing... we used schema.org markup as this seems to be the main current markup for rich snippets we have hosted the video via Vimeo Pro so that it is served quickly and not affected by speed of our hosting server or any possible bandwidth issues on our hosting server and ensure sthat the traffic comes to our site pages rather then Youtube or similar Vimeo Privacy settings for the video have been set so that we have not allowed it to be embed anywhere except for our own domain and the video is not displayed on Vimeo.com to ensure that the video is not duplicated anywhere else... so that this is unique content on our own site for maximum value for our domain We have used the "old code" from Vimeo Pro for embedding the video on our product page rather than the current iframe code as from what i understand Google cant follow very well and doesn't necessarily trust content displayed in iframes. Video and schema.org markup code used is on product page is: <div itemprop="<a class="attribute-value">video</a>" itemscope itemtype="<a class="attribute-value">http://schema.org/VideoObject</a>"> <p ><strong>Watch our <span itemprop="<a class="attribute-value">name</a>">Click 7 Lite Duo demonstrationspan>:strong>p> <meta itemprop="<a class="attribute-value">thumbnailURL</a>" content="<a class="attribute-value">http://www.3wisemonkeys.co.uk/img/products/nextbase-click-7-lite-duo-thumb.jpg</a>" /> <meta itemprop="<a class="attribute-value">duration</a>" content="<a class="attribute-value">T2M23S</a>" /> <span itemprop="<a class="attribute-value">description</a>">A product demonstration showing what's included in the box when you buy a Click 7 Lite Duospan>...:<br /> <p align="<a class="attribute-value">center</a>"> p> <p align="<a class="attribute-value">center</a>"><object width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>"><param name="<a class="attribute-value">allowfullscreen</a>" value="<a class="attribute-value">true</a>" /><param name="<a class="attribute-value">allowscriptaccess</a>" value="<a class="attribute-value">always</a>" /><param name="<a class="attribute-value">movie</a>" value="<a class="attribute-value">http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0</a>" /><embed src="[http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0](view-source:http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0)" type="<a class="attribute-value">application/x-shockwave-flash</a>" allowfullscreen="<a class="attribute-value">true</a>" allowscriptaccess="<a class="attribute-value">always</a>" width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>">embed>object> p> div> Page this code is used on: http://www.3wisemonkeys.co.uk/proddet.jsp?id=2016&cat=1 Could anyone confirm whether the above seems to be what we need to do / should be doing to get the most value from these videos for helping our web site rank better with Google / search engine results pages as well as getting rich snippets displayed? Lastly does the above code seem correct and include all the necessaries for rich snippets? Thanks for any pointers.
Image & Video Optimization | | jasef0 -
Local SEO: Can you add citations too fast?
Should you spread adding citations out over several weeks or can you add them all at once?
Image & Video Optimization | | BobGW0 -
Does displaying a mobile number for business hurt local SEO?
Perhaps a silly question but could someone please clarify if displaying a mobile number in the main site or Google places etc would hurt local SEO? Is having a regional landline/fixed telephone number a ranking factor? EDIT: This is for a UK site, does anyone have experience of this is UK please?
Image & Video Optimization | | Clicksjim0 -
If my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
hello, i have 21 sites , if my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
Image & Video Optimization | | Brayvez0 -
Looking for beta testers for new free video SEO/marketing tool
We're getting ready to release a free tool to the SEO community that we hope will help marketers better create and optimize/market great video content. Hint: the tool has features built in to help you analyze video rankings in universal search results. 🙂 We'd like to get feedback from a few beta users first, though. If you'd be willing to give us your honest feedback in return for getting to use the tool early (and getting to suggest features you'd like), please PM me. Thanks in advance!
Image & Video Optimization | | AdamThompson0