Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Outgoing links - internal vs. external
-
I thought that the important factor in the value of a link was how many outing links a page has total. Some tools seems to tell me that the important data point is how many EXTERNAL links a page has. Which number should I be paying attention to when looking at pages I want to get linked from?
(Yes, I know there are many other factors that are important)
-
Hi Maxwell!
Great insight -- One question: Is there any benefit in aggregating/cleaning up outbound links on your site? Recently, I have discovered that Moz recommended 'cleaning up' outbound links on one of my sites in my campaigns. I wasn't aware there was a way to do this. Do you have any insight? Perhaps there is an FAQ on Moz even?
-
My understanding is that a link from a page with 100 links is worth 1/10th the value of a link from a page with only 10 links. Link "juice" is diluted. Some tools seem to indicate that the total number of links going to other domains is important. I didn't think that was important. My understanding is that it is the total number of links as more links will dilute the power of the link.
-
OK. Just to be clear, you are wondering which type of outgoing link makes a site more valuable as an external link source for your own site, right?
Again, I would look at metrics like authority before number of internal and external links, as those have a much greater influence on the amount of link juice you'll get. But as far as just internal versus external there isn't much difference. Too many of either one will look bad to search engines, and a high ratio of links to non-link text is bad as well.
-
I want to be very clear. I am talking about two types of outgoing links from a page. Links to other pages on the same website and links to pages on other websites.
-
Outgoing/Incoming and Internal/External are two different link classifications.
Outgoing = links from your site to another site
Incoming = links from another site to your siteInternal = links from one page on your site to another page on your site
External = links from another site to your siteSo incoming and external are basically the same, and are very important factor in search rankings. Don't get me wrong, outgoing links are good too (they connect your site to the site you link to, and the owner of that site may choose to reciprocate), but because you have to "earn" incoming/external links they are worth more to search engines.
I would look at the Authority and mozRank of a site you want a link from first, because those scores are an aggregate of links and other factors that give a more complete picture of how valuable a site is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
I'm stuck by internal linking.
What structure should a football website follow? Silo or Topic Cluster?
Link Building | | gogoanimetp
I need advice on my website. My website: https://tructiepbongda.site
I hope there are answers!
Thanks0 -
Does an external link to an image file on my site help my SEO?
I found a few websites that are displaying images from my site. Curiously, they have also linked these images to the source image file on my website. I found these because Moz showed these sites in my list of backlinks. I assume that means it impacts my Domain Authority. But does this actually help me in search engines since it's not linking to a page on my site?
Link Building | | AlexLenhoff0 -
Nasty links
Hi My first q on here (hoorah!), and it's about links (boo!). I've got what appears to be a handful (but worryingly, increasing in number) of links pointing to my site like this: http://condos.mrgulffront.com/florida-condos-for-sale/320-scenic-gulf-drive-miramar-beach-fl-32550-mls-567591/ I've made contact with the sites concerned, and had only one positive response who flatly denied all knowledge of it. The issue (as far as I can see) is that as in the above example the links (on the bottom right in the grey box) are forever changing so not always visible. Can anyone offer any guidance as to these kinds of nasty links.... I'm right at the v beginning on this "path of seo understanding" so please don't assume prior knowledge! Thanks in advance.... tom
Link Building | | T-J-I0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | | JesseCWalker1 -
Porn link ...
I just ran https://www.majesticseo.com report for back links and showed me that I have one link at porn site ... not sure if it will be appropriate to post it here. The link was discovered on 03.05.11 and when I visited today link is not there... I dont know who put that link there. Can I get penalty for that from google? Can it be a mistake?
Link Building | | DiamondJewelryEmpire1