My ranking on some keywords is getting better . Now what about geography!
-
Hi, I finally got a better result on my ranking on specific keyword. Now, here is what I need to do.
Just to place you in context, we have acquired 2 companies in Europe since last year ( One in the UK and one in France ) and our head office is in North America. Since our servers are located in NA, I realize the ranking will be better here on specific keywords than it is in the UK and France. I actually managed to get on the first page on google North America, but I am till very var in ranking in France and the UK.
Where should I start to get a worldwide ranking ? I could start on the 2 geography mentionned but is there a strategy to get ranked worldwide ?
Any help would be appreciated.
Best regards,
-
If you have offices in each country, make sure you have the contact details on the site, and add them to Google Places if appropriate. Build links from each of your targeted countries.
Is it possible to add the fr (for French) language meta tag to the translated content? Obviously UK English and American English vary too, so your site content will tell Google etc. it's for a US audience, but such sites can rank well worldwide
There are a couple of older posts worth reading here:
http://www.seomoz.org/q/targetting-multiple-countries
http://www.seomoz.org/q/multilingual-site-separate-domain-or-all-under-the-same-umbrella
-
No, I only have one main domain. There is French and English translation on the web site. I have once activated the geotarget option in the google tools but realized that I could affect the current ranking in North America. I've put it back to default.
Should we have other local domain liker .co.uk and .fr site for geotargeting ? What is the best way to geotarget in multiple countries. ?
-
are they on separate domains? What are their TLD's .com or co.uk and .fr?
concentrate on geo-targeting for the countries. You'll never get worldwide rankings for the FR site for instance because it's in French, it will only be displayed in Google France.
"Since our servers are located in NA, I realize the ranking will be better here on specific keywords than it is in the UK and France."
this isn't true, if you geo-target them in GWMT you'll get rankings in their regions regardless of where your servers are located.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to replace an already ranked page with a better, more optimised one?
Hello peeps! I need your collective wisdom to help me deal with something. We manage a website that is doing quite well in its niche, however we have the following problem: Our section landing pages are well established and they rank for a wide range of search terms, including some with a transactional focus. It is obvious that these pages do not cater for users with transactional intent. Our competitors are targeting those transactional keywords with a completely different type of pages, and are winning across the board (annoying but understandable). We have now created a number of pages, which are very similar to the ones that our competitors are using and with an even better on-page SEO score ... WIN! ...well, not so much! Our old section pages are still ranking for the transactional search terms and our new pages are getting very little traction and are having a really slow start. 1. I suspect there is some sort of page cannibalisation going on. How would you address that?
Intermediate & Advanced SEO | | Yordan.Vasilev
2. Is there a tried and tested way of telling search engines to rank your new page because it meets the search intent in a better way? Please note that we cannot just redirect the old page to the new one - there are structural and commercial reasons for keeping the old page as it is.
3. Is there anything else that I am missing? Your help is much appreciated.
Thanks
Yordan0 -
404's - Do they impact search ranking/how do we get rid of them?
Hi, We recently ran the Moz website crawl report and saw a number of 404 pages from our site come back. These were returned as "high priority" issues to fix. My question is, how do 404's impact search ranking? From what Google support tells me, 404's are "normal" and not a big deal to fix, but if they are "high priority" shouldn't we be doing something to remove them? Also, if I do want to remove the pages, how would I go about doing so? Is it enough to go into Webmaster tools and list it as a link no to crawl anymore or do we need to do work from the website development side as well? Here are a couple of examples that came back..these are articles that were previously posted but we decided to close out: http://loyalty360.org/loyalty-management/september-2011/let-me-guessyour-loyalty-program-isnt-working http://loyalty360.org/resources/article/mark-johnson-speaks-at-motivation-show Thanks!
Intermediate & Advanced SEO | | carlystemmer0 -
SEO Moz Keyword Ranking Tool
The SEO Moz keyword ranking tool is useful and fairly accurate but it would be more useful to know why the ranking changed. Can the tool provide any insight in this regard?
Intermediate & Advanced SEO | | casper4340 -
Local ranking (keyword) strategies
Hello SEOmozers, I've been working on improving all components of my SEO skills for the past 6 months. I have definitely had some great victories and some gray defeats. My newest challenge is local ranking for a home improvement company. My target is to rank them locally with Google within the top 7 results. I have managed to do so, but only for one keyword "windows and doors CITY". My campaign, in terms of anchor text has a wide variety of long and shortail keywords, I have not concentrated on the above keyword. My question is, how do I go about to rank this website in the local results for all other keywords "windows CITY", "window replacement CITY", etc... What I don't understand is how Google picks up which keywords to rank the website locally for, and which ones to ignore. Any information will be well received. Cheers, Nikster
Intermediate & Advanced SEO | | thenikster0 -
Why Keyword Ranking Fluctuate?
Hi All, I have a shoes website and I am working on it from last four months. I am targeting four main keywords but I have some issues with ranking. First one is that keywords ranking fluctuate many time a day but they remain on the same page. Second one is that these keywords remain on the same page for 2 to 3 week and than suddenly they drop down in the ranking. Please help me regarding these issue. Waiting for replies. Thanks
Intermediate & Advanced SEO | | Cuttingseo0 -
Should I Decrease My Keyword Density
On SEOmoz's On-page tool it is telling me that I should cut the number of phrases for a specific key phrase almost in half, from 27 to 15. However my keyword density for this page is only 1.68%. I would have thought that was a good keyword density to have, if not even a little higher. Should I trust the tool and decrease this keyword phrase? Would love to hear from anyone with experience in this. If you want to see the page it is http://www.mybluedish.com/. The key phrase is "satellite internet"
Intermediate & Advanced SEO | | MyNet0 -
Rankings for keyword variations dropped over weekend?
One of our clients has seen significant decreases over the weekend for a number of keyword variations. There have been no significant site changes, no crawl errors reported and our competitors don't seem to have been affected. The decrease has coincided with the launch of a display campaign, but surely this is just coincidental? Any thoughts would be appreciated...
Intermediate & Advanced SEO | | zealmedia0 -
Bing and Yahoo rankings
I must admit its every 3 months or so I check these listings 🙂 I would even admit we are that engrossed in google we forget these sites exist many times. I wanted to see if anyone had experience doing sep for these sites and what sort of techniques you used in order to help improve these rankings. I tend to get great listings on Yahoo for many sites but bing seems slightly different. Would love to find out some information on the algos on each of these.
Intermediate & Advanced SEO | | onlinemediadirect0
