Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How To 301 Redirect .html pages

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How To 301 Redirect .html pages

    Intermediate & Advanced SEO
    2
    4
    16060
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MyNet
      MyNet last edited by

      I need to redirect a page/URL that is purely .html to a new location.  I don't know how to do this.  All the redirects I can find are for server side code pages .php/.aspx etc.  From my understanding I can't put a server side redirect in a .html file.  I am hosting on a microsoft server, however the new page I am redirecting to is .php.  I am running some WordPress (.php) files on the server.  I need to make it redirect before the old page loads so visitors don't start reading something that is about to get redirected Can someone please help me?

      1 Reply Last reply Reply Quote 0
      • ShaMenz
        ShaMenz @MyNet last edited by

        Hi again,

        A 301 redirect is an instruction given to the server which tells it which page to send the request to.

        If you were using an Apache server, you would create a .htaccess file with the lines of code in it to create the redirect.

        With a Windows server you should have access to what is effectively a server management console that you can log into. In this console, within the Internet Services Manager, you basically choose the options which create the redirect within the server for you.

        It does not matter whether your pages are .html or .php ...the process is the same according to which server setup you are dealing with.

        I think perhaps you are confusing a 301 redirect with a redirect script which can be placed in the head of a document. This latter is not a great option for a number of reasons ...most notably that it does not allow link value to flow to the new page and also will not tell the search engine to de-index the old page and replace it with the new.

        Hope that helps,

        Sha

        1 Reply Last reply Reply Quote 0
        • MyNet
          MyNet @ShaMenz last edited by

          Hi Sha,

          Thank you for answering.  I actually ran across the example you provided.  However that example lists the code to put in various server-side technology pages.  For example it lists the script to put in a .php page or a .aspx page.  Since my old pages that need to be redirected are .html I didn't think these would work.  For example, let say my old page is page.html and I put this 301 redirect script on a page called page.php and upload it to the server.  Google will not see page.php and page.html as the same page and therefore will not redirect the right page.  This is my understanding please correct me if I am wrong.

          PS.  I don't understand the directions for the IIS redirect your link mentions.  I don't know what it means by "internet services manager", therefore I don't know how to follow its directions.  That could be the answer to my problem, I just don't know how to follow it.

          Thanks

          ShaMenz 1 Reply Last reply Reply Quote 0
          • ShaMenz
            ShaMenz last edited by

            Hi MyNet,

            The 301 redirect must be created on the originating server as it needs to intercept the request and send it to the new location.

            Since you say that you are hosting on a microsoft server, I am thinking that you need the method for creating a 301 redirect on a IIS server.

            You will find these instructions on this quick reference page for creating 301's.  This page actually provides instructions and/or code examples for about every situation you could think of...just choose the one you need. (you should check with your ISP to make sure that you know which suits your situation)

            Hope that helps,

            Sha

            MyNet 1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • kadut

              If my website uses CDN does thousands of 301 redirect can harm the website performance?

              Hi, If my website uses CDN does thousands of 301 redirect can harm the website performance? Thanks Roy

              Intermediate & Advanced SEO | | kadut
              1
            • GeezerG

              How to handle potentially thousands (50k+) of 301 redirects following a major site replacement

              We are looking for the very best way of handling potentially thousands (50k+) of 301 redirects following
              a major site replacement and I mean total replacement. Things you should know
              Existing domain has 17 years history with Google but rankings have suffered over the past year and yes we know why. (and the bitch is we paid a good sized SEO company for that ineffective and destructive work)
              The URL structure of the new site is completely different and SEO friendly URL's rule. This means that there will be many thousands of historical URL's (mainly dynamic ones) that will attract 404 errors as they will not exist anymore. Most are product profile pages and the God Google has indexed them all. There are also many links to them out there.
              The new site is fully SEO optimised and is passing all tests so far - however there is a way to go yet. So here are my thoughts on the possible ways of meeting our need,
              1: Create 301 redirects for each an every page in the .htaccess file that would be one huge .htaccess file 50,000 lines plus - I am worried about effect on site speed.
              2: Create 301 redirects for each and every unused folder, and wildcard the file names, this would be a single redirect for each file in each folder to a single redirect page
              so the 404 issue is overcome but the user doesn't open the precise page they are after.
              3: Write some code to create a hard copy 301 index.php file for each and every folder that is to be replaced.
              4: Write code to create a hard copy 301 .php file for each and every page that is to be replaced.
              5: We could just let the pages all die and list them with Google to advise of their death.
              6: We could have the redirect managed by a database rather than .htaccess or single redirect files. Probably the most challenging thing will be to load the data in the first place, but I assume this could be done programatically - especially if the new URL can be inferred from the old. Many be I am missing another, simpler approach - please discuss

              Intermediate & Advanced SEO | | GeezerG
              0
            • vtmoz

              Redirecting homepage to internal page (2nd Tier page)

              We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish

              Intermediate & Advanced SEO | | vtmoz
              0
            • FPK

              Hacked website - Dealing with 301 redirects and a large .htaccess file

              One of my client's websites was recently hacked and I've been dealing with the after effects of it. The website is now clean of malware and I already appealed to Google about the malware issue. The current issue I have is dealing with the 20, 000+ crawl errors which are garbage links that were created from the hacking. How does one go about dealing with all the 301 redirects I need to create for all the 404 crawl errors? I'm already noticing an increased load time on the website due to having a rather large .htaccess file with a couple thousand 301 redirects done already which I fear will result in my client's website performance and SEO performance taking a hit as well.

              Intermediate & Advanced SEO | | FPK
              0
            • VeteransFirstMarketing

              SEO impact of 301 redirects based on IP addresses from a specific state

              Hello Moz Community! We are facing an issue that may or may not be unique, but need some advice and/or clarification on the best way to address the issue. We recently rebranded and launched a new site under a new domain and things have been progressing well.  However, despite all the up front legwork on trademarks and licensing, we have recently encountered a hiccup that forces us to revert to the old URL/branding for one specific state.  This may be a temporary issue that lasts a couple of months or it could potentially be in the court system for a couple of years. One potential solution we have discussed is to redirect the new site to the old site based on IP addresses for the state in question.  Looking for any guidance on what type of impact this may have on SEO.  Also open to any other suggestions or guidance on dealing with this situation. Thanks

              Intermediate & Advanced SEO | | VeteransFirstMarketing
              0
            • Angelos_Savvaidis

              Multilingual Site and 301 redirection

              Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance

              Intermediate & Advanced SEO | | Angelos_Savvaidis
              0
            • Travis-W

              Multiple 301 Redirects for the Same Page

              Hi Mozzers, What happens if I have a trail of 301 redirects for the same page? For example,
              SiteA.com/10 --> SiteA.com/11 --> SiteA.com/13 --> SiteA.com/14 I know I lose a little bit of link juice by 301 redirecting.
              The question is, would the link juice look like this for the example above? 100% --> 90% --> 81% -->72.9%
              Or just 100% -----------------------------------------> 90% Does this link juice refer to juice from inbound links or links between internal pages on my site? Thanks!

              Intermediate & Advanced SEO | | Travis-W
              0
            • Grenadi

              301 - should I redirect entire domain or page for page?

              Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony

              Intermediate & Advanced SEO | | Grenadi
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.