URL restructure and phasing out HTML sitemap
-
Hi SEOMozzies,
Love the Q&A resource and already found lots of useful stuff too!
I just started as an in-house SEO at a retailer and my first main challenge is to tidy up the complex URL structures and remove the ugly sub sitemap approach currently used. I already found a number of suggestions but it looks like I am dealing with a number of challenges that I need to resolve in a single release.
So here is the current setup:
The website is an ecommerce site (department store) with around 30k products. We are using multi select navigation (non Ajax). The main website uses a third party search engine to power the multi select navigation, that search engine has a very ugly URL structure. For example www.domain.tld/browse?location=1001/brand=100/color=575&size=1&various other params, or for multi select URL’s www.domain.tld/browse?location=1001/brand=100,104,506/color=575&size=1 &various other non used URL params. URL’s are easily up to 200 characters long and non-descriptive at all to our users. Many of these type of URL’s are indexed by search engines (we currently have 1.2 million of those URL’s indexed including session id’s and all other nasty URL params)
Next to this the site is using a “sub site” that is sort of optimized for SEO, not 100% sure this is cloaking but it smells like it. It has a simplified navigation structure and better URL structure for products. Layout is similair to our main site but all complex HTMLelements like multi select, large top navigations menu's etc are all removed. Many of these links are indexed by search engines and rank higher than links from our main website. The URL structure is www.domain.tld/1/optimized-url .Currently 64.000 of these URL’s are indexed. We have links to this sub site in the footer of every page but a normal customer would never reach this site unless they come from organic search. Once a user lands on one of these pages we try to push him back to the main site as quickly as possible.
My planned approach to improve this:
1.) Tidy up the URL structure in the main website (e.g. www.domain.tld/women/dresses and www.domain.tld/diesel-red-skirt-4563749. I plan to use Solution 2 as described in http://www.seomoz.org/blog/building-faceted-navigation-that-doesnt-suck to block multi select URL’s from being indexed and would like to use the URL param “location” as an indicator for search engines to ignore the link. A risk here is that all my currently indexed URL (1.2 million URL’s) will be blocked immediately after I put this live. I cannot redirect those URL’s to the optimized URL’s as the old URL’s should still be accessible.
2.) Remove the links to the sub site (www.domain.tld/1/optimized-url) from the footer and redirect (301) all those URL’s to the newly created SEO friendly product URL’s. URL’s that cannot be matched since there is no similar catalog location in the main website will be redirected (301) to our homepage.
I wonder if this is a correct approach and if it would be better to do this in a phased way rather than the currently planned big bang?
Any feedback would be highly appreciated, also let me know if things are not clear.
Thanks!
Chris
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you help by advising how to stop a URL from referring to another URL on my website please?
Stopping a redirect from one URL to another due to a 404 error? Referred URL which is (https://webwritinglab.com/know-exactly-what-your-ideal-clients-want-in-8-easy-steps/%5Bnull%20id=43484%5D) Referring URL (https://webwritinglab.com/know-exactly-what-your-ideal-clients-want-in-8-easy-steps/)
Technical SEO | | Nichole.wynter20200 -
Sitemap
I have a question for the links in a sitemap. Wordpress works with a sitemap that first link to the different kind of pages: pagesitemap.xml categorysitemap.xml productsitemap.xml etc. etc. These links on the first page are clickable. We have a website that also links to the different pages but it's not clickable, just a flat link. Is this an issue?
Technical SEO | | Happy-SEO0 -
Changing URLs
As of right now we are using yahoo small business, when creating a product you have to declare an id, when we created the site we were not aware that you will not be able to change the id but also the ID is being used as the URL. we have a couple thousand products in which we will need to update the URLs. What would the best way to be to fix this without losing much juice from our current pages. Also I was thinking that if we did them all in a couple weeks it would hurt us a lot, and the best course of action would be to do a slow roll out of the URL changes. Any help is appreciated. Thank you!
Technical SEO | | TITOJAX0 -
HTML Encoding Error
Okay, so this is driving me nuts because I should know how to find and fix this but for the life of me cannot. One of the sites I work for has a long-standing crawl error in Google WMT tools for the URL /a%3E that appears on nearly every page of the site. I know that a%3E is an improperly encoded > but I can't seem to find where exactly in the code its coming from. So I keep putting it off and coming back to it every week or two only to wrack my brain and give up on it after about an hour (since its not a priority and its not really hurting anything). The site in question is https://www.deckanddockboxes.com/ and some of the pages it can be found on are /small-trash-can.html, /Dock-Step-Storage-Bin.html, and /Standard-Dock-Box-Maxi.html (among others). I figured it was about time to ask for another set of eyes to look at this for me. Any help would be greatly appreciated. Thanks!
Technical SEO | | MikeRoberts0 -
URL redirecting domains
Hi Is there anything wrong/dangerous forwarding a clutch of domains to a sub page (landing page) on a different domain ? Say Brand X buys Brand Z and wants to close down Brand Z site but have Brand Z domain fwd to a landing page (explaining the company acquisition) on Brand X site. In addition Brand Z had a few related but unused domains forwarding to Brand Z doman & now also wants those fwd'd to the new landing page on brand X Since the reasons for doing this forwarding are legitimate company reasons relating to an acquisition i would have thought it should be ok but can anyone think of a reason why could be bad since i remember in the old days peeps used to redirect domains for seo reasons so worried fwd'ing a load of domains could cause some sort of negative flag with big G ? Also do domain redirects transfer the authority/juice from the old site/domain to the new destination page (new landing page on brand x site) similar to how a 301 redirect works ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
Can you have a /sitemap.xml and /sitemap.html on the same site?
Thanks in advance for any responses; we really appreciate the expertise of the SEOmoz community! My question: Since the file extensions are different, can a site have both a /sitemap.xml and /sitemap.html both siting at the root domain? For example, we've already put the html sitemap in place here: https://www.pioneermilitaryloans.com/sitemap Now, we're considering adding an XML sitemap. I know standard practice is to load it at the root (www.example.com/sitemap.xml), but am wondering if this will cause conflicts. I've been unable to find this topic addressed anywhere, or any real-life examples of sites currently doing this. What do you think?
Technical SEO | | PioneerServices0 -
Would you shorten this url, and if so how?
I designed the structure of my website way before I even thought about SEO. I run a website that requires me to categorize articles is somewhat deep nested categories so an example url would be as follows http://www.yakangler.com/articles/news/new-products/boats/item/1442-jackson-kayak-launches-the-big-tuna Would you shorten the url to somethign like this? http://www.yakangler.com/a/n/np/b/item/1442-jackson-kayak-launches-the-big-tuna If so how would you manage the redirects I'm unsure how to add a 301 redirect in my .htaccess file that wouldn't require me to add one for every single article. Could I do it with a rule that recognizes only the middle part of the url and redirect it accordingly? Thanks for any advice you might have!
Technical SEO | | mr_w0 -
Should we block URL param in Webmaster tools after URL migration?
Hi, We have just released a new version of our website that now has a human readable nice URL's. Our old ugly URL's are still accessible and cannot be blocked/redirected. These old URL's use a URL param that has an xpath like expression language to define the location in our catalog. We have about 2 million pages indexed with this old URL param in it while we have approximately 70k nice URL's after the migration. This high number of old URL's is due to facetting that was done using this URL param. I wonder if we should now completely block this URL param from Google Webmaster tools so that these ugly URL's will be removed from the Google index. Or will this harm our position in Google? Thanks, Chris
Technical SEO | | eCommerceSEO0