Url re-write / minimal subfolders

[Diana.varbanescu]

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One of the most common warnings on our site www.sta.co.uk is the use of parameters in URL strings (they're crawled ok, it's mainly duplication content issues we're trying to avoid).

The current traffic manager suggested

‘stage 1’ - remove the unwanted folder structure but wouldn’t tailor the dynamic url

I'd say it is difficult to quantify what result this would have in isolation and I would rather do this update in tandem with the ‘stage 2’ which adds structure to the dynamic urls with multiple parameters.(Both stages will involve rewriting the page url and redirecting the long url to the short)

Any thoughts, please? Is there any benefit in removing the subfolders (1) or should we wait and do it in one go?

Thanks everyone,

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[KeriMorgret]

Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?

Thanks!

[moldybacon]

I hope I've understood you correctly. If you remove the unneeded subdirectory from the stucure (which you should) it would mean the other keywords in the url will carry more weight in terms of ranking.

In response to your main question.. If you are changing the URL structure more than once, do it all in one go, no doubt.