What are the impact of doing URL Rewriting instead of 301 redirections whille optimizing a blog?
-
In WordPress, with the ALL In ONE SEO pluggingm we've optimze the permalinks to show more keewords in the URL'. What can be the impact?
-
Hi Alexandre,
You will need to look at the code in the .htaccess file generated by All in One SEO to see whether the plugin is just using URL rewriting or creating 301 redirects. As far as I am aware, that particular plugin does not have an option to manually stipulate when you wish to create a 301, but the only sure way is to check the code.
You will need to go into your wordpress /blog directory and download the .htaccess file, then open it in a text editor (like notepad). This is a separate .htaccess file, specifically relating to what happens within your wordpress installation.The one in the root folder for your site will not tell you what you are wanting to know.
I don't use All In One SEO as I prefer the Yoast plugin, but typically, what you might expect to see is code that looks something like this:
BEGIN WordPress
<ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /blog/
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /blog/index.php [L]</ifmodule>END WordPress
The key to identifying whether the plugin is using standard URL rewrites or creating a 301 Redirect is to look at the very last part of the Rule - the part that is enclosed in square brackets [ ]
A plain vanilla flavored standard URL Rewrite Rule will end with [L]
If the Rule is creating a 301 (Permanent) Redirect, it will end with [R=301,L]
and for a 302 (Temporary) Redirect, it will end with [R=302,L]
As far as your question, which I understand to be asking essentially, "what is the difference" between the two:
-
A standard URL Rewrite is simply instructing the server that any request for a certain URL should be served a different URL. As far as the search engine is concerned, nothing changes. It is simply used to change the ugly URL to a pretty URL (in your case one that contains the keywords you want).
-
A 301 redirect serves the alternative URL, but also sends a signal to the search engine that the URL requested has been permanently replaced with the one that is served. This indicates to the search engine that the requested URL should be removed from the index and replaced with the URL that is served. A 301 redirect also signals to the search engine that most of the link value being passed to the requested URL should now be passed to the URL that replaces it in the index.
Hope that helps,
Sha
-
-
Hi Alexandre,
You will need to look at the code in the .htaccess file generated by All in One SEO to see whether the plugin is just using URL rewriting or creating 301 redirects. As far as I am aware, that particular plugin does not have an option to manually stipulate when you wish to create a 301, but the only sure way is to check the code.
You will need to go into your wordpress /blog directory and download the .htaccess file, then open it in a text editor (like notepad). This is a separate .htaccess file, specifically relating to what happens within your wordpress installation.The one in the root folder for your site will not tell you what you are wanting to know.
I don't use All In One SEO as I prefer the Yoast plugin, but typically, what you might expect to see is code that looks something like this:
BEGIN WordPress
<ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /blog/
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /blog/index.php [L]</ifmodule>END WordPress
The key to identifying whether the plugin is using standard URL rewrites or creating a 301 Redirect is to look at the very last part of the Rule - the part that is enclosed in square brackets [ ]
A plain vanilla flavored standard URL Rewrite Rule will end with [L]
If the Rule is creating a 301 (Permanent) Redirect, it will end with [R=301,L]
and for a 302 (Temporary) Redirect, it will end with [R=302,L]
As far as your question, which I understand to be asking essentially, "what is the difference" between the two:
-
A standard URL Rewrite is simply instructing the server that any request for a certain URL should be served a different URL. As far as the search engine is concerned, nothing changes. It is simply used to change the ugly URL to a pretty URL (in your case one that contains the keywords you want).
-
A 301 redirect serves the alternative URL, but also sends a signal to the search engine that the URL requested has been permanently replaced with the one that is served. This indicates to the search engine that the requested URL should be removed from the index and replaced with the URL that is served. A 301 redirect also signals to the search engine that most of the link value being passed to the requested URL should now be passed to the URL that replaces it in the index.
Hope that helps,
Sha
-
-
I'm not 100% familiar with all that ALL IN ONE SEO PACK is doing there, but usually when you use mod_rewrite (most commonly that I've seen amongst SEO's to rewrite to 'www'), it IS a 301 redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects a Year Later
I inherited the digital maintenance of a website that was relaunched a year ago. In looking at Google Analytics, organic search a year later is still down 33%. I fear they did not install 301 Redirects but can't really get a specific answer from them. Is it possible to install them a year later to help with Google indexing and get back some of the organic traffic?
Technical SEO | | stansamples0 -
Impact of Medium blog hosted on my subdomain
I am using the Medium blogging platform to blog, but it is pointed to my site and appears at blog.mysite.com. Since the content is hosted on Medium and pointed to my subdomain via an A Record / CNAME / etc... 1. Will my domain get credit for backlinks to the blog content? 2. If Medium changes in the future and no longer points to my subdomain, will I lose all of the backlinks I've built up?
Technical SEO | | davidevans_seo0 -
Selective 301 redirections of pages within folders
Redirection Puzzle - it's got me puzzled anyhow! The finished website has just been converted from an old aspx affair to a wordpress site. Some directory structures have changed significantly; there appears to be a load of older medical articles that have not been added back in and it sounds unlikely that they will be. Therefore unmatched old news articles need to be pointed to the top news page to keep hold of any link value they may have accrued. The htaccess file starts with ithemes security's code, Followed by the main wordpress block and I have added the user redirects to the final section of the htaccess file . I have been through the redirects and rewrites line by line to verify them and the following sections are giving me problems. This is probably just my aging brain failing to grasp basic logic. If I can tap into anybody's wisdom for a bit of help I would appreciate it. My eyes and brain are gone to jelly. I have used htaccesscheck.com to check out the underlying syntax and ironed out the basic errors that I had previously missed. The bulk of the redirects are working correctly. #Here there are some very long media URLs which are absent on the new site and I am simply redirecting visiting spiders to the page that will hold media in future. Media items refuse to redirect
Technical SEO | | TomVolpe
Line 408 redirect 301 /Professionals/Biomedicalforum/Recordedfora/Rich%20Media%20http:/kplayer.kcl.ac.uk/ess/echo/presentation/15885525-ff02-4ab2-b0b9-9ba9d97ca266 http://www.SITENAME.ac.uk/biomedical-forum/recorded-fora/ Line 409 redirect 301 /Professionals/Biomedicalforum/Recordedfora/Quicktime%20http:/kplayer.kcl.ac.uk/ess/echo/presentation/15885525-ff02-4ab2-b0b9-9ba9d97ca266/media.m4v http://www.SITENAME.ac.uk/biomedical-forum/recorded-fora/ Line 410 redirect 301 /Professionals/Biomedicalforum/Recordedfora/Mp3%20http:/kplayer.kcl.ac.uk/ess/echo/presentation/15885525-ff02-4ab2-b0b9-9ba9d97ca266/media.mp3 http://www.SITENAME.ac.uk/biomedical-forum/recorded-fora/ #Old site pagination URLs redirected to new "news" top level page - Here I am simply pointing all the pagination URLs for the news section, that were indexed, to the main news page. These work but append the pagination code on to the new visible URL. Have I got the syntax correct in this version of the lines to suppress the appended garbage? RewriteRule ^/LatestNews.aspx(?:.*) http://www.SITENAME.ac.uk/news-events/latest-news/? [R=301,L] #On the old site many news directories (blog effectively) contained articles that are unmatched on the new site, have been redirected to new top level news (blog) page: In this section I became confused about whether to use Redirect Match or RewriteRule to point the articles in each year directory back to the top level news page. When I have added a redirectmatch command - it has been disabling the whole site! Despite my syntax check telling me it is syntactically correct. Currently I'm getting a 404 for any of the old URLs in these year by year directories, instead of a successful redirect. I suspect Regex lingo is not clicking for me 😉 My logic here was rewrite any aspx file in the directory to the latest news page at the top. This is my latest attempt to rectify the fault. Am I nearer with my syntax or my logic? The actual URLs and paths have been substituted, but the structure is the same). So what I believe I have set up is: in an earlier section; News posts that have been recreated in the new site are redirected 1 - 1 and they are working successfully. If a matching URL is not found, when the parsing of the file reaches the line for the 1934 directory it should read any remaining .aspx URL request and rewrite it to the latest news page as a 301 and stop processing this block of commands. The subsequent commands in this block repeat the process for the other year groups of posts. Clearly I am failing to comprehend something and illumination would be gratefully received. RewriteRule ^/Blab/Blabbitall/1934/(.*).aspx http://www.SITENAME.ac.uk/news-events/latest-news/ [R=301,L] #------Old site 1933 unmatched articles redirected to new news top level page RewriteRule ^/Blab/Blabbitall/1933/(.*).aspx http://www.SITENAME.ac.uk/news-events/latest-news/ [R=301,L] #------Old site 1932 unmatched articles redirected to new news top level page RewriteRule ^/Blab/Blabbitall/1932/(.*)/.aspx http://www.SITENAME.ac.uk/news-events/latest-news/ [R=301,L] #------Old site 1931 unmatched articles redirected to new news top level page RewriteRule ^/Blab/Blabbitall/1931/(.*)/.aspx http://www.SITENAME.ac.uk/news-events/latest-news/ [R=301,L] #------Old site 1930 unmatched articles redirected to new news top level page RewriteRule ^/Blab/Blabbitall/1930/(.*)/.aspx http://www.SITENAME.ac.uk/news-events/latest-news/ [R=301,L] Many thanks if anyone can help me understand the logic at work here.0 -
Blogger to Wordpress 301 and Meta Refresher Redirect
Hi Everyone! So my client has a blogger that she has developed a good amount of link equity for. It is a hersite.blogspot.com (she doesn't own her own domain yet). She is moving to the Wordpress platform though and the only way we can do a redirect is through a meta refresh redirect (since she doesn't have access to the servers on blogger). I went to Google Webmasters to do a change of address and found that the 301 checker said it couldn't find any 301 redirect, which is disappointing. What we're planning is telling all the places that link to the blog to change their links to the new blog but other than that what does anyone recommend to keep this link strength? Thanks!
Technical SEO | | mattdinbrooklyn0 -
301 for a Very Long URL
Hey gang, Thanks ahead of time for the help. I have a url somehow that is very very long: http://www.colbysphotography.com/wedding-caterers-knoxville-east-tennessee/Here is an extensive list of wedding venues in the Knoxville and East Tennessee region. If you find that any of these links are not working, that the venues are no longer in business, or have a suggestion for an additional venue (at no charge), please contact Colby. Colby's Photography works hard on keeping this list helpful. I have tried Yoast Premium on a wordpress site to redirect the url but it doesn't seem to keep. I've tried a few other redirect plugins with not help either. I would love some suggestions on this one! Colby
Technical SEO | | littlecolby0 -
SEO-optimized Urls for Japan: English or Japanese Characters
Hi, Anyone got experience with Japanese Urls? I'm currently working on the relaunch of the Japanese site of the troteclaser.com and I wonder if we should use English or Japanese characters for the Urls. I found some topics on the forums about this, but they only tell you that Google can crawl both without problems. The question is if there is a benefit if Japanese characters are used.
Technical SEO | | Troteclaser1 -
What factors matters the most when using a 301 permanent redirect?
Hi SEOmozzers, I have a client that has couple of duplicates but I am debating if i should just kill those pages or use 301 Permanent redirects. I know SEO moz provides 2 important factors to look at which are PA and link root domain. 1.Which one matters the most? or which one should I look at first to make a decision? 2. I have empty pages creating duplicate content with a PA of 14 and 1 linking root domain. my thought is to kill the page by inserting a meta NO INDEX. If you don't agree and think I should 301 to an existing page that needs link juice, let me know. Thank you mozzers 🙂
Technical SEO | | Ideas-Money-Art0 -
URL rewriting from subcategory to category
Hello everybody! I have quite simple question about URL rewriting from subcategory to category, yet I can't find any solution to this problem (due to lack of my deeper apache programming knowledge). Here is my problem/question: we have two website url structures that causes dublicate problems: www.website.lt/language/category/ www.website.lt/language/category/1/ 1 and 2 pages are absolutely same (both also returns 200 OK). What we need is 301 redirect from 2 to 1 without any other deeper categories redirects (like www.website.com/language/category/1/169/ redirecting to .../category/1/ or .../category/). Here goes .htaccess URL rewrite rules: RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&par4=$6&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/$ /index.php?lang=$1&idr=$2&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/$ /index.php?lang=$1&%{QUERY_STRING} [L] There are other redirects that handles non-www to www and related issues: RedirectMatch 301 ^/lt/$ http://www.domain.lt/ RewriteCond %{HTTP_HOST} ^domain.lt RewriteRule (.*) http://www.domain.lt/$1 [R=301,L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$RewriteRule ^(.)$ http://www.domain.lt/$1/ [R=301,L] At this moment we cannot solve this problem with rel canonical (due to our CMS limits). Thanks for your help guys! If You need any other details on our coding, just let me know.
Technical SEO | | jkundrotas0