Flash to HTML? Will I lose rank when I return?
-
My clients site in in flash! I am taking it down and building an all HTML site. the domain is 11 years old and google has only indexed 3 pages...Yikes! My question is that when I rebuild the site and optimize it for certain keywords and get my placement moved higher and then switch back in 6 months to the all flash site. Will I lose my gained rank?
-
The bottom line is your site is ranked based on search engine crawling. Your present flash site is mostly not crawlable so only 3 pages are indexed. When you switch to HTML assuming you offer proper navigation the site will be crawlable which should result in more pages being indexed and, if your content is of a quality nature, better rankings.
When you switch back in 6 months, how exactly will you switch? If you move back to your 11 year old site, then yes your results will return to the same as they are now. You will lose any gained ranking.
An alternative is to build a flash site on top of your new HTML site. Those who visit your site with flash-enabled browsers will see the flash content. Those who do not have flash-enabled browsers will see the HTML content. Your indexing and ranking will therefore be maintained.
If you use the latter approach, it is important your HTML content and flash content are in synch. It would be considered black hat and punishable to offer one set of content in flash and a different set of content in HTML for the purpose of manipulating search rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Essential to Have a Blog to Rank Well?
I have noticed that several competitors that rank very well rarely update their blogs, www.42floors.com for instance. We are redesigning our commercial real estate Wordpress website in the hopes of improving traffic, ranking and conversions. How critical is it to invest resources on creating and categorizing blog posts? Is frequently updating a blog post less necessary in late 2018? Curious to hear how much effort we should take to create new blog content and whether or not it will assist us in a competitive niche. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan12 -
Wrong Pages Ranking
Good Afternoon We had an issue a while ago with the incorrect pages ranking in Google for some of our key terms. For example the page ranking for the term in Hotels in Spain was an individual information page for one particular hotel in Spain rather than the top level page which is optimised for "Hotels in Spain" The individual property page was ranking around 36-40 so we tightened up all the internal linking structure to ensure the term "Hotels in Spain" was pointing to the correct page and de-optimised the individual property page for the term. After a few weeks, everything seemed to be working and we were ranking top of second page for correct page however, ranking report today has reversed our good fortune and the incorrect page is ranking in a low position Any further suggestions or advise would be very much appreciated. Ideally, I don't want to remove the page that is ranking as it's still relevant for a search for that particular hotel
Intermediate & Advanced SEO | | Ham19790 -
If I 301 redirect a sub-page that is #1, will I risk losing SERP?
I have a site that for some reason Google decided to rank one of our articles #1 for a fairly competitive term. The article is kind of a BS blog post and I want to 301 it to our page about the topic as that's designed for conversion. If I do this, will we risk losing the ranking? If so, what are other options? Can I change the content of the ranked page to something closer to our landing page? Any advice is welcome!
Intermediate & Advanced SEO | | dk80 -
Will Regularly Adding New Blog Posts Improve Ranking?
We have added very little new website content in the last year. Our domain is www.metro-manhattan.com. Would adding a brand-new blog post once a week help improve our ranking in Google? A few years ago adding new content would've had quickly had a positive effect. Is that still the case? Or should we focus content creation resources in other areas such as social media? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Why is this site not ranking?
http://www.petstoreunlimited.com They get good grades from the on-page tool. The links are not amazing, but are not super spammy. Yet it ranks for nothing they target Any reason why?
Intermediate & Advanced SEO | | Atomicx0 -
SEOMoz Keyword Ranking Accuracy
Getting some mixed message on this. Is the keyword ranking informational available in SEOMoz based on the data in Mozscape or based on live Google data? Reason I ask is that my ranking for "crown moulding" for www.worldofmoulding differs: Based on the today's scan my www.worldofmoulding.com ranks in position 40 in Google. Based on a manual check with cleared out cache no local setting ... the site is 4th spot Running a third party check using "Advanced Web Ranking" tool it comes up in 9th spot, but they count the local business SERPs in which case it matches my manual search. It seems that SEOMoz is not in line with actual ranking. Any suggestion for what can be used to accurately asses SERP placement for terms?
Intermediate & Advanced SEO | | VanadiumInteractive0 -
Rankings Issue
Hey guys, and gals, So our site http://www.motorcyclecenter.com/ is having the hardest time ranking in the big G. We've built links, optimized, and all the other basics. If you guys have a chance, could you take a glance, and tell us what you think, as to why this site is having such a hard time. Much appreciated!
Intermediate & Advanced SEO | | leatherupseo0 -
Is there any correlation to time and search ranking?
Is there any evidence that google acknowledges the time that a site has been online with all other things being equal for search ranking?
Intermediate & Advanced SEO | | casper4340