Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Urls with or without .html ending

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Urls with or without .html ending

    Technical SEO
    6
    6
    4057
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • sesertin
      sesertin last edited by

      Hello,

      Can anyone show me some authority info on wheher links are better with or without a .html ending?

      Thanks is advance

      1 Reply Last reply Reply Quote 0
      • KeriMorgret
        KeriMorgret last edited by

        Another advantage of not having a technology extension is that if you change technologies and go from .html to .asp, you don't have to change all of your URLs and worry about redirects and lost link juice.

        1 Reply Last reply Reply Quote 0
        • ASOS
          ASOS last edited by

          I agree with all three of your guys - make it as clean as you possibly can. 🙂

          1 Reply Last reply Reply Quote 0
          • stefanok
            stefanok last edited by

            I totally agree with John and Woj. Clean, short , crisp and to the point url's is what you should be striving for. HTMLextension is a preference but not a law.

            1 Reply Last reply Reply Quote 0
            • wojkwasi
              wojkwasi last edited by

              Generally the shorter the URL the better - both from an indexing & usability perspectives..

              Also, shorter URLs attract higher click-thru rates 🙂

              Further discussion/reading:

              • http://www.seomoz.org/q/why-isn-t-seomoz-using-file-extensions-html-etc-on-any-of-their-web-page-urls
              • http://www.seomoz.org/blog/11-best-practices-for-urls
              • http://www.seomoz.org/qa/view/8183/do-file-extensions-matter-anymore
              1 Reply Last reply Reply Quote 2
              • john4math
                john4math last edited by

                As a user, I prefer the URLs without.  Looking at the SEOMoz 2011 Rankings, longer URLs correlate to worse rankings, so do yourself and your users a favor and save them 5 characters.

                http://www.seomoz.org/article/search-ranking-factors#metrics-8

                1 Reply Last reply Reply Quote 2
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Redooo

                  Appending a code at the end of a URL

                  url seo

                  Hi All, Some real estate/ news companies have a code appended to the end of a URL https://www.realestate.com.au/property-house-qld-ormiston-141747584 https://www.brisbanetimes.com.au/national/queensland/childcare-centre-could-face-prosecution-for-leaving-child-on-hot-bus-20230320-p5ctqs.html Can I ask if there's any negative SEO implications for doing this? Cheers Dave

                  Technical SEO | | Redooo
                  0
                • GhillC

                  Trailing slash URLs and canonical links

                  Hi, I've seen a fair amount of topics speaking about the difference between domain names ending with or without trailing slashes, the impact on crawlers and how it behaves with canonical links.
                  However, it sticks to domain names only.
                  What about subfolders and pages then? How does it behaves with those? Say I've a site structured like this:
                  https://www.domain.com
                  https://www.domain.com/page1 And for each of my pages, I've an automatic canonical link ending with a slash.
                  Eg. rel="canonical" href="https://www.domain.com/page1/" /> for the above page. SEM Rush flags this as a canonical error. But is it exactly?
                  Are all my canonical links wrong because of that slash? And as subsidiary question, both domain.com/page1 and domain.com/page1/ are accessible. Is it this a mistake or it doesn't make any difference (I've read that those are considered different pages)? Thanks!
                  G

                  Technical SEO | | GhillC
                  0
                • 94501

                  URL has caps, but canonical does not. Now what?

                  Hi, Just started working with a site that has the occasional url with a capital, but then the url in the canonical as lower case. Neither, when entered in a browser, resolves to the other. It's a Shopify site. What do you think I should do?

                  Technical SEO | | 94501
                  0
                • BT2009

                  How do I deindex url parameters

                  Google indexed a bunch of our URL  parameters. I'm worried about duplicate content. I used the URL parameter tool in webmaster to set it so future parameters don't get indexed. What can I do to remove the ones that have already been indexed? For example, Site.com/products and site.com/products?campaign=email have both been indexed as separate pages even though they are the same page. If I use a no index I'm worried about de indexing the product page. What can I do to just deindexed the URL parameter version? Thank you!

                  Technical SEO | | BT2009
                  0
                • Ideas-Money-Art

                  Why xml generator is not detecting all my urls?

                  Hi Mozzers, After adding 3 new pages to example.com, when generating the xml sitemap,  Iwasn't able to locate those 3 new url. This is the first time it is happening. I have checked the meta tags of these pages and they are fine. No meta robots setup! Any thoughts or idea why this is happening? how to fix this? Thanks!

                  Technical SEO | | Ideas-Money-Art
                  0
                • theLotter

                  Should the date be included in news URLs

                  My website is not a news or magazine site, but we do have a news section updated 2-3 times a week with industry related news. We are working on a new structure for the URLs.
                  Should the date be included in the URL? From this article from Google I understand that as long as we submit a news sitemap it doesnt matter whether or not numbers are included in the URL, correct? https://support.google.com/news/publisher/answer/68323?topic=11665

                  Technical SEO | | theLotter
                  0
                • CodyWheeler

                  Ok to Put a Decimal in a URL?

                  I'm in the process of creating new product specific URLs for my company. Some of our products have decimals in them for their names as a unit of measurement. For example - .The URL for a 050" widget would be something like: http://www.example.com/product/category/.050-inch-widget My question is - Can I use a decimal in the URL without ticking off the search engines, and/or causing any other unexpected effects?

                  Technical SEO | | CodyWheeler
                  0
                • upick-162391

                  Trailing Slashes In Url use Canonical Url or 301 Redirect?

                  I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?

                  Technical SEO | | upick-162391
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.