Does SEOmoz have a keyword visibility report / tool?
-
Know of a tool where I can show the overall success of a set of keywords, us vs. the competition? A visibility report where a #1 ranking is worth 30 points, #2 is worth 29, so on and so on down to #30 worth 1 point, outside of the top 30 is worth nothing. (something like this).
Trying to show an overall visibility scorecard, not sure if I can do it here or with some other tool. Didn't see it on Raven.
Thanks!
-
There are different names around this concept - search visibility, web visibility, keyword visibility etc. Ideally you want a tool that will quantify your website's "visibility" for a particular set of keywords or niche.
Any such tool or report would take not only keyword volume into consideration, but also weight based on rank. Because of what we know about click-through rates, positions 1-3 are much more valuable that position 25. In fact, SEOmoz doesn't rank keywords past position 50 because the return on investment for webmasters past that point is almost nil.
Google Analytics tries to provide some of this data in their SEO Reports, but the information doesn't include competitor data, and is an estimate at best.
The best "out-of-the-box" tool, to my knowledge, is the visibility score offered by Advanced Web Rankings.
Perhaps a better, and free, way to get this information is laid out by Ben Estes in this post about Defining Your True Competitors. Requires a bit of Excel wizardry, but it's an excellent method.
SEOmoz is constantly updating it's Rank Checking capabilities. If this is a feature you would like to see, I encourage you to fill out the survey located at the soon-to-be-replaced Rank Tracker, or submit a vote at the feature request forum.
Further Reading: Search Engine Visibility as a Metric
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating Meta Keywords
Hi I am going through the process of cleaning up the SEO on my blog www.shoottokyo.com. Someone recommended that I can use ScreamingFrog to find the location of 4xx errors and I noticed that there are Meta Keywords on about 200 of my posts but some of them are wrong such as it mentions my old city I lived in or my old camera I used to use. I want to clean these up. If I look on the post itself in Wordpress I don't even this this information. Where can I edit it? Is there a way to easily edit across multiple posts? I previously used All in One SEO perhaps these came from that and I need to reinstall that to clean this up? I'm new to all of this expect a lot of questions. Thanks Dave
Moz Pro | | ShootTokyo0 -
Confused - SEOMoz Reporting On Different Domains?
I wasn't sure which report to set up on my domain, so I set up 2 different ones which now appear like this in the Dashboard under the Campaigns section: *mysite.com www.mysite.com I want to delete the wrong report, but I noticed that they produce two slightly different report results which is interesting. My domain does not have any subdomains - which report should I delete?
Moz Pro | | Ubique0 -
Is there a way to export keywords from SEOMOZ?
Hi, is there a way to export keywords of a campaign in SEOMOZ? The other way around to import including labels? Best
Moz Pro | | ValerieSchmidt0 -
How can i export a historical ranking report which contains keywords with special characters.
How can i export a historical ranking report which contains keywords with special characters? Previously it only turned the keywords into jumbled format (forgot the tech term) in excel i.e. онлайн чат which are in this case russian characters. The way i got around this was to import it into google docs but that also is now converting it into this format. Due to this i 1 do not know what the keywords are and 2 all my formulas do not work.
Moz Pro | | ColumK0 -
Significance of SEOmoz`s keyword difficulty
Hello everybody, currently, I am working on a project that will be available in multiple languages. My problem concerns the difference of the German and English language in relation to the SEOmoz`s Keyword difficulty (KWD). I just finished my German keyword research and got a satisfying collection of keywords I can use according to the KWD, page/ domain authority, Backlinks and Onpage-check. Now, as I am doing my research for the English market I find it hard to find any appropriate keywords with a satisfying KWD. I imagined the ranking on the English market to be much harder but now I doubt to ever rank for any useful, effective keyword on my list, because most of them are over 70 (some important over 80). According to the research it seems to have something to do with the authority strength of the pages, trust, etc, because they do not have more backlinks. Since they are query independent it is very hard for me to get a feeling for those metrics (I am new at SEO). So here are my questions: Due to your experiences, is it even possible to derank such pages or should I simply save the effort? How significant is the SEOmoz`s KWD? Would you always do Onpage optimization (text, internal linking) in case you earn more trust, authority, etc in the future, just to have your site optimized on the best keyword possible, even though you know that you cannot rank for that keyword (Cue: User-experience)? Or would you switch to less significant words (e.g. flashcards -> index cards) where you have a chance to rank but which is not that effective with traffic? Or focus on longtail, if possible? Many thanks
Moz Pro | | cramlr0 -
Recommend SEOmoz PRO Tools on LinkedIn
Hey Moz Community, Because honest user reviews are the best way to inform people about SEOmoz PRO tools and benefits, we'd love for those of you who are on LinkedIn to leave a recommendation for our product: http://mz.cm/urHa1e If you do choose to leave a review, please be honest in what you say. Even if it's not 100% hearts & flowers, we'd rather you keep it real. Thanks!
Moz Pro | | EricaMcGillivray0 -
Discrepancies in PA and LRDs reported in different SEOmoz tools
I've noticed a difference in the reported PA and LRD numbers for URLs depending on whether you use Open Site Explorer, or look at the same metrics from within the rankings history (in your campaign set up). I've checked this for a few URLs and what I'm seeing is the reported scores for PA and LRDs is different 9 times out of ten. The PA is sometiomes higher on one report, lower on another, or vice versa. Same for LRDs. I thought it might be because one report was lagging behind and using old data, but that would only make sense if I was seeing an increase in reported LRDs, but it just as often shows a decrease ! Is this just a bug in the campaign>rankings history report or is there a reason for the discrepancies?
Moz Pro | | Websensejim0 -
Campaign keywords (48) and on page report (17)
I go into my campaign keywords and have 48, but when I view my on page report only 17 show up? All keywords have been in there since last Friday except 2-26-11, 4 I added this Friday 3-4-11.
Moz Pro | | SmallFry340