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Thank you for your reply.

Ramon

Thanks Dave... your post is very helpful.

Ramon

Great point/question Chris. I was referred to them by a CPA whom I helped with his SEO. He had a most basic issue, and began to see immediate improvements. It made the introduction a no-brainer for him.

Chris... I appreciate your candor.

Ramon

Hi,

I have a prospective client who was in the top 3 on Google for two of their primary keywords. They fell way back in the rankings immediately after Panda was rolled out on September 27, 2012. Two weeks ago, they were at position #118 for one keyword. After looking for them in Rank Checker today, they cannot be found in Google at all.

Here's my question. Because of the "bad links" (some pointing to Porno sites)... what's the possibility that this situation cannot be fixed?

I don't know... maybe I'm asking an irrelevant question. I'm attempting to assess the situation so I can go back and present my findings to the prospective client. I'm committed to understanding what's going on with their website so I can assess the situation properly.

Fixing their problem starts with a correct assessment.

They have a ranking problem, and I know I can fix that... IF all their site needs is white hat <acronym title="Search Engine Optimization">SEO</acronym>.

What I DON'T want is... to sell them <acronym title="Search Engine Optimization">SEO</acronym> services, only to find out in 3-6 months... I made an incorrect diagnosis of the problem, and therefore sold them the wrong solution. I know I can close the sale if I can show them with reasonable substantiation that the damage is not beyond repair.

I'm familiar with the basics of <acronym title="Search Engine Optimization">SEO</acronym>, but I'm unfamiliar with how "bad linking" might effect the long-term commitment to optimizing. They're wondering if they should start over on another website. I was attempting to do an assessment to better understand if my typical approach on this site would be sufficient. Also... I wanted to get an assessment/report to show them something to substantiate my conclusion(s) about their website.

If Open Site Explorer is sufficient to do the link analysis... great. At least I know I'm working with the right tool. All I have to do is learn how to use the tool quickly. At this point... I'm not sure which tool would be helpful.

So... can you speak to the following 2 questions:

1.) How do you know when  ranking problem is beyond fixing?

2.) What software/tool is ideal for doing some link analysis in order to assess the problem, and prescribe a solution?

Thanks so much!

Ramon

Thank you for your reply.

Ramon