A Digital Marketing Lead Generation Director, and SFDC/CRM MAP CMS Administrator with extensive experience leading, planning, managing and executing on a broad range of initiatives in fast-paced environments.
My three pillars of success:
- Inbound Marketing (through thought leadership and educational based content) is crucial for any company who wants to be found online.
- Lead generation is an integrated process that utilizes and requires a mix of marketing activities and sales team involvement.
- Sales and Marketing processes need to empower sales and marketing collaboration, and closed-loop reporting is crucial to understanding how best to invest future marketing budgets.
