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Target a variation of the keyword by adding on a additional modifier. You should first target this longer tailed keyword before targeting the more competitive one.

For example, I created a site targeting "law firm seo"… since this was very competitive, I started targeting "law firm seo services" first and reached #1. And, now the site also ranks #1 for "law firm seo" as a result of the quality content, marketing and social engagement.

I call this the "authority interview."

This is a great landing page strategy. Add long tail FAQ's to landing pages using Skype recordings. So if you have a client (or you can do this solo):

• Use Suggest, Quora, http://www.soovle.com or http://ubersuggest.org to fins FAQ's relate to your focus keyword
• document theseFAQ's for every landing/target page
• record a Skype call in interview  format using http://www.ecamm.com/mac/callrecorder/ (or use Live Hangouts to create YouTube video)
• pay $10 for a transcript using Fiverr or Speechpad
• post the interview and text on your blog
• syndicate to social and bookmarking sites using OnlyWire and Hootsuite
• Syndicate the video to major video sites
• Make sure you have a video sitemap
• measure organic traffic for short and long tail keywords
• address low performing landing pages and re-syndicate popular ones!

Target a variation of the keyword by adding on a additional modifier. You should first target this longer tailed keyword before targeting the more competitive one.

For example, I created a site targeting "law firm seo"… since this was very competitive, I started targeting "law firm seo services" first and reached #1. And, now the site also ranks #1 for "law firm seo" as a result of the quality content, marketing and social engagement.