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Hi We are a UK company looking to expand our sales into the US market. We will be setting up a US office. Our (.com) site has a number of main sections relating to different products and services - but only two of these sections will be selling products to the US. /service1 - UK only
/products1 - UK and US - different product names/descriptions for different markets
/service3 - UK and US - not much difference for uk/us pages So the query is do we fully internationalise the site with sub folders /us & /gb and make all content on the site have a different language version. Or do we only give an alternate language version for the two areas that need it? Perhaps /products1/us & /products1/uk We also have top rankings and are concerned about changing the urls. Is one option to keep the existing urls as the 'default' language? The default perhaps being US as it is a .com domain. If not then how do you redirect a url that going forward splits into US or GB sub directories? Another option is to have the current .com become US only and create a .co.uk site. We are in a position to easily do this but research suggests subdirectories is the better way forwards due to aggregated link authority. Many thanks for any thoughts,
Tristan