@ExclusiveCS Perhaps you know how to make a QR code, and even if you are not sure, it’s quite easy to learn. The list of things you can use them for in B2B marketing (and sales) is miles long, so I’ll just share a couple of examples.
For many B2B companies, conferences and trade shows serve as a vital source of potential leads. Enhance your trade show materials by incorporating QR codes, which direct visitors to your website or a dedicated landing page. One down, you have the networking covered.
Consider including a QR code in your emails instead of the traditional "please visit our website and enter this promo code." With a QR code, recipients can easily access your landing page.
Also, it enables precise tracking of traffic and purchases, offering valuable insights into the effectiveness of your campaign. QR codes provide detailed information, including location by city and state, time scanned, operating device used, and total vs. unique scans. This level of data empowers you to gain deeper insights into consumer behavior and adjust your campaigns. Email marketing - checked.
You will most like want to develop a social media strategy too. The first step is to choose the right platform where your target audience is. Considering the significance of LinkedIn in B2B marketing strategies, incorporating QR Codes with coupons, event flyers, and brochures can be a powerful way to grow your LinkedIn following. Social media - good to go.
For example, a software company attends a major industry conference. They design a visually appealing banner that showcases their brand logo and a QR code prominently. This QR code directs interested attendees to a dedicated landing page where they can access exclusive content, such as a free demo of their latest software product. The company also embeds tracking parameters in the QR code to monitor the number of scans, the location of the scans, and the time scanned. That right there would be a great strategy for any B2B business, in my opinion.
So, I'm glad to hear you're going digital. I strongly support the idea of local businesses embracing the technology - it smoothes out all your digital marketing efforts, but also the everyday busy work around piloting a small business. Even something as simple as managing SOPs can become an issue if people don't know where (and how) to find the latest document. So, utilizing a computerized file system can save you from such headaches and you could rest easy knowing everyone is on the same page... Anyway, I wish you great success and growth in all aspects of your business!
