Welcome to the Q&A Forum

Yes, very awesome Whiteboard Friday - and I'd say Owned Media, while is correct is lost on most people as to what exactly that covers. I welcome a change from the "SEO" since so many we work with chalk that up to "fixing titles, and Meta Descriptions", though Internet Marketing Executive or Manager covers it all I think.

Thanks for your expert perspective Dana! I was looking for someone to balance out or provide the feedback I have been trying to provide all this time. I also agree with checking into OSE, and of course it provides further evidence as to why we can't just deindex the vanity, since its built up a ton of SEO equity.

Thanks again!!

My client is planning on integrating progressive loading into their main product level pages (those pages most important to conversions and revenue).

I am not skilled on "progressive laoding" but was told this is what Facebook does. Currently, the site's pages are tabbed and use Ajax. Is there any negative impact by changing this up by including progressive loading?

If anyone can help me understand what this is and how it might impact a site from an SEO perspective, please let me know.

thanks a ton!!

Janet

To answer your question:

I'd have no problem building specific pages for these derivative keyword groups, however, I'm very concerned how this would effect my site from a user experience perspective

You wouldn't know truly, unless you included some sort of a/b testing, which would be helpful to your visitors. I would recommend creating category groupings of editing, i.e. "paper editing" might include "resume editing", whereas "essay editing" might include child pages such as name of the visitor group your targeting, if your targeting college students who need essay editing, then you might target that group navigationally with "college students" and then include child pages that would be most relevant to them underneath, i.e. "college essays" etc.

Of course another good indicator is to see in Google search, what other pages appear for the keywords your trying to optimize for, do those results reflect the most relevant search results for your pages? Would it make sense to have your pages appear in those search results?  Ultimately, I would test out what works for your audience and go with those. If you need a quicker answer, rather than waiting months for site logs, if you have some funding, try an Adwords account and see how those keywords convert.

hope that helps!

Hi Walid -

So I understand you correctly, you are trying to expand into the US from the UK, but your looking to expand, and not replace your UK site? If you are interested in a "US" presence, then I would establish a .com domain for that, while keeping your .co.uk, which would only be specific to your UK audience. Essentially, .com is seen as "US" largely, so having that .com would help your new US visitation.

I would never eliminate your .co.uk, as that is specific to your visitors and local search engines, as belonging to .co.uk regionally.

I've had lots of global experiences, and always find to keep each country owning their own specific ccTLD, rather than sharing.

Hope that helps!

jb

Yes, I would absolutely move UK to .co.uk and keep .com for US only. That would be the best. The problem I've found with including /us/ in a directory is that Google and really visitors alike, won't realize that folder named "us" actually means its specific to US. The best way is to separate the two countries with their own ccTLD.

Best!