Hi Gaston,
The bulk of the issues are individual product pages. We are a chemical provider for restaurants, schools, commercial laundry products, etc. Its built primarily as a resource center for our service reps. and customers looking for a chemical provider and product information. (I would say very rarely would a customer search by name a product of ours). We aren't an e-commerce site. Our company is geared more primarily as a service company which offers chemical products and we service the machines, dispensers, inventory, and delivery. Our CRM is WordPress and Yoast is our SEO plugin (basic version).