totally agree EGOL, but then your steping out of SEO and looking at UX Design - increasing CTR's with split testing etc.
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Posts made by activitysuper
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RE: Quick Wins and 'Low Hanging Fruit' - how do I identify them?
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RE: Quick Wins and 'Low Hanging Fruit' - how do I identify them?
No worries, im pretty sure my reply is what there on about when they say low hanging fruit, although Seb's reply are good things to check.
I will say paying for the membership on here will be a good thing for the company you work for to pay for.
You wont find a better bunch of SEO pros (who know what there talking about) then on here.
Few places I like to check out and use are: copyblogger, myblogguest, webdesignersforum and viperchill.
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RE: Quick Wins and 'Low Hanging Fruit' - how do I identify them?
Go into Google Analytic's, check out all the keywords generating traffic organically, export a csv of the data and copy all the keywords into Google keyword Tool.
If Google Analytic's says you have received 50 visits from 'fluffy bunnies' over a monthly period and the keyword tool says the local monthly search volume is 5000 searches, go into google and query 'fluffy bunnies', there is a good chance your result isnt that far into the results as you are picking up clicks off that term.
Thus low hanging fruit, if you work on the already ranking term, which might be on page 2 and push it through to page 1 your see a good increase in traffic for the term without to much effort (depending on the keyword).
You find 5 of these and work them up... well you get the picture.