Hi Imre, by all means if you'd like to send me more detais via pm so I can see what you are talking about exactly, then feel free to do so.

Although I feel that my earlier advice will still be true. The anchor (sitelink title) is automatically generated by an algorithm and not manually edited (as yet). I have seen some pretty random sitelink titles for other sites. I have even seen sitelinks where the title has been taken from some random piece of code on the site. Unfortunately, without knowing the exact details of the algorithm, there is very little you can do to influence the anchors other than what Google outlines in their guidelines (which is very little).

Like I said previously, if the title is that problematic and you want it gone, then your only option is to demote the whole sitelink.

Hi Imre,

Unfortunately there's not much you can do about the sitelink titles at the moment. They are fully automated by Google's algo and have no human input, that I'm aware of, as yet. All you can do is make sure your site architecture and linking structure is as good as possible. Google states that 'for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition.'

If of course you are completely unhappy with your sitelink then you can demote them.

Find out more about sitelinks here:

Google sitelinks

Hope this helps,

Adam.

You should read this really interesting post about EMDs by Dr. Pete:

Are Exact-Match Domains (EMDs) in Decline?

In your case I would just stick to a .com domain with your business name rather than a keyword rich domain. Also if you are competing in the SEO industry and you do not already rank well for your key terms, then you will find it hard to rank regardless. SEO terms are highly competitive and there are several sites offering this service that will have invested heavily in their own SEO, making it very difficult to compete.

In terms of your other question, it is generally best practice to separate words in a URL with a hyphen (-) rather than underscore (_).

Hope this helps,

Adam.

According to sitemaps.org:

Q: <a id="faq_sitemap_location" name="faq_sitemap_location"></a>Where do I place my Sitemap?

It is strongly recommended that you place your Sitemap at the root directory of your HTML server; that is, place it at http://example.com/sitemap.xml.

Although it probably won't cause many SEO issues having your sitemap hosted elsewhere, I would always go with what is strongly recommended. Hope that helps,

Adam.

Welcome to SEOmoz Aidan,

The best advice I can give you is to stay away from reciprocal link schemes. The links are not worth it and are in violation of Google's Webmaster Guidelines which can negatively impact your site in search rankings. Read about this here:

Link Schemes

Google is massively clamping down on this and has even demoted many of these poor quality directory sites from its index.

Hope this helps.