I have a client who ranks #1 for all her branded keywords. Other than those keywords, she doesn't really have an objective with SEO other than to get her name out there.
There are articles in some high end online magazines(think Forbes, Times, etc.) that mention her, and she wants those articles to show up when people do a branded keyword search for those magazines. She also wants those articles to show up when people Google her.
Usually when I do SEO for a client, they have a site and they want that site to show up for a variety of targeted keywords. Has anyone run into people wanting to 1) SEO other sites to get them in the top 10 on their branded keywords and 2) get listed under other peoples branded keywords? Is this even possible? My gut says no but I feel obliged to look into it.
Do I just build links to the articles with her keywords and hope for the best? I have no idea what to do with this client.