Hey Mike. Not to fret, this is actually a common silly mistake in theme development. The meta description shouldn't be set in WordPress theme because that is handled in the wp_head function. This function is where Yoast, and other plugins, hook into to deliver all the SEO optimized meta and header tags.

This is wrong, but right. This is a theme problem. The blog description is a description for the blog website as a whole, and not a description for the page. In Wordpress, you should not set a meta description explicitly in the theme file. That's the job of the wp_head, especially if you are using an SEO plugin to manage your descriptions. It's a common mistake that is easily remedied as evidenced by his reply.

Sounds like a WordPress issue. I suspect there is a meta description defined in your theme file. Check that isn't the case.

It will look like this or very similar:

get_bloginfo('description')

Get rid of the whole meta tag that contains this php code.

If you are unsure how to find this, it will most likely be in your theme's header file. You can find this by going to the theme's folder and look for header.php.

You can also do this through the WordPress Dashboard > Appearance > Theme Editor. On the right hand side select the "Theme Header".

I checked the page source. You can do this by heading to any web page, right clicking and selecting "view page source".

In Shopify, you can output the canonical url using the canonical_url object. I found this here: https://www.shopify.com/partners/blog/canonical-urls

{{ canonical_url }}

I concur. Check with the business owner to see why both domains are operable. If there isn't a technical reason, redirect all traffic to the main domain.

Hello Mike,

This may be hurting your presence on one or the other site. Duplicate content is typically frowned upon. You can get around this by simply assigning a canonical URL in the head of the HTML. A canonical URL tag tells the search engine "hey, the content is also accessible here but the official page is actually at example.com".

I went ahead and checked the HTML of both pages and they already have a canonical URL set to the main website address you posted. So it looks like you're good to go!

I should also clarify, these may hurt you if they are your only links. If you have very little equitable links, this may cause Google and other search engines to falsely recognize you as spam. So just be careful and be on the look out for extra suspicious spam links. The balanced approach is the best approach: don't worry but stay aware!

Here is a more technical write-up from Moz that I reccomend: https://moz.com/help/link-explorer/link-building/spam-score

No problem Liana.

1. That is correct. Google understands that you don't have control of 3rd party sites, so instead of penalizing you, they minimize/ delete the effect the spam site links have.
2. Yes, but only kind of. It may or may not increase PA/ DA, but according to Google it shouldn't hurt you.

But yeah that's the gist of it! Instead taking the time investigating and disavowing links, you could spend that time cultivating relationships with other websites and businesses that could give you nice quality linkage.

Hope this answer works for you.

Hi Liana,

As far as spammy links, Google has done well detecting whether or not they are intentional, aka black hat. If they aren't, Google does not penalize you for these links, so it's best to leave them.

As far as a strategy for generating links to your website, you should always focus on high quality over quantity. High quality links give you exponentially more return than high quantity of bad links.

I recommend this article Google wrote for us to understand when and how to disavow links.

https://support.google.com/webmasters/answer/2648487?hl=en

In short, rarely do you ever need to disavow links, even if they have a high spam score. You are only hurt when they sense you are gaming the system and in the case that they detect or suspect unethical backlinking, you will be penalized with a "manual action". You can check if you were penalized, as well as disavow flagged backlinks, in the Google Search Console.

Hi Keith,

I meant the physical bandwidth - i.e. your time. I probably should've been more clear in a technical forum!

For the architecture, there are a few common setups. What I am in the middle of doing here at my company is through Google Cloud services. Duplicating the website app or script (I.e. Wordpress, Ghost, Drupal, CMS, Python App, Rails app, etc) across the several servers and using a load balancer to determine the fastest server. In the app's configuration I am using a single Database server also set up on Google Cloud, so when one server executes a command, it is reflected for all users on all servers. If you're Cron-jobbing all the servers you have set up but no common database, you're going to have some integrity issues, with some servers having some comments or edits, and some servers not.

Personally, I would use the one domain. And from what you've said, you would prefer it as well.

Thankfully, rankings are on a domain basis and not an IP basis, so there would be no issue in the first scenario. If you are duplicating and synchronizing the servers, you are better off using the one domain because you aren't creating two separate websites with differing content (UK English vs US English).

Do you have the bandwidth or ability to produce separate versions (for each domain) for each area you want to target? If not you are best off generalizing your website to target all English users instead of en-US, en-GB, etc. You're going to have to evaluate your geotargeting goals and budget.

The way GeoDNS works is through one of two methods: split DNS or load balancing. The end result is the same, the user will be directed to their closest or fastest available server.

Theoretically, this helps achieves a major goal of technical SEO - great site speed.

With the new Google Web Core Vitals update of this year, site speed and user experience has been further notched up as ranking factors. To get more technical– LCP, largest contentful paint, the speed of which the largest asset on a page loads, and FCP, first contentful paint, the speed of which the first legible content is produced on the screen, are site speed signals used by Google in their ranking algorithm. By connecting a user to the closest/ fastest server available, you can bring down the time on LCP and FCP and thereby increase your rank. The rank change may not be immediately noticeable depending on the competitiveness of your keywords and industry. You can measure these and other variables here: https://developers.google.com/speed/pagespeed/insights/

In short: No, your SEO won't be negatively impacted, and it will more likely be positively impacted by these optimizations.