So I can be clear, if there is one landing page for the main KW phrase, but there are a number of KW phrases that drive traffic to that landing page, you are recommending looking at the traffic changes of those individual KW phrases.
For example.... if the main KW phrase and landing page is: healthy eating recipes. But we have 5-10 KW phrases that drive traffic to that landing page... look for the differences in each of those traffic channels as a possible clue. Is that correct?
thanks.