Hello Adam,
Thank you for your input. Though I know tactics are the same across industries, I figured that having someone who has already done a keyword strategy multiple times with their head in the mind of a luxury buyer would be useful. I spoke to one company that had done minimal work for wine.com and thought it would be a very similar process, but in fact, wine.com is the opposite end of the spectrum. People searching on there are usually looking to get a deal, not our type of wine drinker. Our buyers are usually not looking for a cheaper deal but simply for access and an experience on site or in our tasting room.
Please feel free to add more information to my comments. I'm open to hearing opinions on this.
