Sorry to revive an old thread, but I was considering starting on the Google Adwords course.

Are there better options than the Google one?

Ah brilliant, that's good to know. Thanks Greg.

If I run an OSE report and check the 'top links' tab, I find that 95% of the links are internal pages on the same root domain.

Can I deduce from this that my link profile sucks, and is in need of serious improvement? Thanks.

Ben - The 35% was taken from a small sample, I'm guessing that the actual figure will be much lower. However, it's still worrying.

I'm not too sure when the domains expired, or whether there is a common cause, I'll have to do some more digging on that front. I suppose the more pressing issue is that we do remove them if they are having a negative impact on our rankings.

Are you saying the linking domains will simply fall off once opensite discover they no longer exist?

Hello to all,

I have a number of Linking Domains on our Open Site Explorer Report that no longer exist.

I've run URL checks on just a sample of the list, and found that approx. 35% of that sample are from now dead Linking Domains.

Can someone help? If these Linking Domains are defunct, how can I remove these? Does Google reflect negatively on these dead Linking Domains in our SERPs?

Has anyone experienced this before? What action did you take?

Thank you for that Adam

I read an article this morning regarding keywords on a web page. In the article it said that Google would hit anyone putting keywords on a web page but then hiding them from anyone visiting the website. This makes sense.

What it did make me think about though is the technique I use when building a website. If, for example, I'm building a website for "Acme Cheap Products". In the header of the page, I will have a H1 tag as well as an image tag for the company's logo.

As the logo has the company name on it, I would usually put the company name in a H1 tag as well, and then hide the H1 tag, so I wouldn't have a logo and then a title next to it saying the same thing as the logo.

The question is though, would this sort of technique trigger Google in to hitting my site?

Hi we have had the following statement from a member of our Japan office with regards google displaying search results, would anyone be able to give us a definitive answer on this.

Google remembers previous non-mobile related searches

For example, we already know that we come up on the first page if you select “kaigai keitai” (mobile phone for use abroad) and “UK” where as we don’t for searches where you replace the UK with the US or other countries.

This means that if a customer, for example, does a search just on the UK e.g. using words like UK travel, London, millennium dome, etc. and then does a separate search just using the words “kaigai keitai” that google could show us as a link on the first page.  However, if an individual did a search on Paris, France, Eiffel Tower, and then did a search for “kaigai keitai”, our link might not appear on the page.

I don’t know if we have tested this already, but Google seems to have a very long “memory” and I could see this kind of aspect of Google resulting in us missing significant business from people going to the US, France, Italy, etc.

Any thoughts?

We host a few Japanese sites and Japanese fonts tend to look a bit scruffy the larger they are. I was wondering if image replacement for H1 is risky or not?

eg in short...

spiders see:

Some header text optimized for seo

then in the css

h1 {
text-indent: -9999px;
}

h1.header_1{

background:url(/images/bg_h1.jpg) no-repeat 0 0;

}

We are considering this technique, I thought I should get some advise before potentially jeopardising anything, especially as we are dealing with one of the most important on page elements. In my opinion any attempt to hide text could be seen as keyword stuffing, is it a case that in moderation it is acceptable?

Cheers

We are currently running a A/B test on a landing page using only adwords to split the traffic.

Looking at the figures in adwords has given us a higher number of conversions than the analytics is giving us in transactions.  The conversion rate is also different.

The only visitors this page is getting is from Adwords.

Can someone please help us understand why this is?

Cheers

Al

If you use firefox, try the 'Google Global' extension.

http://www.redflymarketing.com/internet-marketing-tools/google-global/