One step at a time = long term success.  I wish you the best with it Jordan.

Jordan,

Others might have a different view, however that's exactly what I recommend to clients.  but only if you've got other html link based ways for bots to get to all the content in a direct manner, and have a good sitemap.xml file to reinforce that.

I am happy to see that you have a sound overall site architecture, however I see no robots.txt file at your root so I'm not sure what's up with that.  Also your sitemap.xml file only has 43 URLs in it.  that's a problem not because google can't find content by other means, it's just that I've found Google likes that reinforcement, and Bing especially does a better job discovering content with a proper sitemap.xml submitted through their webmaster system (they're less efficient at discovering content by other means).

I'd also suggest you have a big push ahead in dealing with near-duplicate content.

For example:

http://www.durafaucet.com/mk850-orb.html

http://www.durafaucet.com/kitchen-faucets/mk850.html

Sure, these are unique products.  Except there's already so little unique content on either page that the common content compounded by the site-wide replication of top, sidebar and footer content means the total weight of uniqueness is on the very minor end of the spectrum.

And then there's the issue of a complete lack of inbound link authority - OpenSiteExplorer.org might be wrong, but currently shows almost no inbound links.  Not only will you need inbound links to the home page, but also to as many inner pages as is realistic in terms of implementation capabilities go.  This is especially true for category level pages. (including a variety of inbound link anchor text - brand, domain, keyword phrase and generic text).

So if you don't address those type of issues, removing all the dupes that show up in search now won't result in as much long-term value as you'll need.