Welcome to the Q&A Forum

Howdy, Here's a situation I got myself into. For the past few months, I've been planning to start up an e-commerce business. I've got my homework done - created product design, wrote value-adding product descriptions and a few regular blog posts in order to start providing content right away. Recently, I've got some news that the product I was about to sell won't be arriving for at least a month longer. Here's what I am considering: In order to make the start of the business smoother and gain attention quicker, it would make sense to start building a presence in advance. What I am considering now is instead of using the product descriptions I have for their original purpose, I could make them into a handful of blog posts with WordPress. I am relatively sure that with proper promotion, people would find them interesting, as they answer common industry questions in a unique, entertaining way. However, I am not sure what implications would such move have for my business in the longer term, especially when it actually starts selling products. I would switch to the Shopify platform, which would probably mean I would have to transfer my blog posts onto another platform? Maybe I should just wait till I have all my products ready and stick with the plan, instead of using the content I have for the blog right now? If I should indeed go through with the blog first, what content would I later put in the product descriptions and what are the possible SEO consequences? I hope it is at least somewhat clear what my situation is. Thank you in advance for the help.