Thanks everyone, all good answers, Title tags I will take a look at, but shouldn't have changed a great deal if at all... but the devil is in the detail.

Branded search ppc will definitely have played a part as well, including their own activity.

Moz Hivemind,

I'm working with an ecom beauty brand and retailer who re-platformed their website at the end of August last year. Their CTR dropped from 70% plus for branded terms to 50% over night and has steadily declined ever since, down to the low 30s as an average the last few months.

Their rankings for branded terms have remained in the number 1 position, despite a slight blip at launch, which is to be expected.

They admit that some new distribution deals with major retailers have added some competition to the mix, but much later in the year.

I could totally understand a rankings drop and an initial hit, but has anyone seen anything like this before, is there something on the new site that could impact CTR like this, either in the SERPs or perhaps a reporting issue?

As the click itself is taking place in the SERP and their rankings are solid, other than the meta description, which they swear was unchanged the first few months after launch, any ideas what could be happening here?

Thanks so much.

Hi everyone,

I have a global client with lots of duplicate page issues, mainly because they have duplicate pages for US, UK and AUS... they do this because they don't offer all services in all markets, and of course, want to show local contact details for each version.

What is the best way to handle this for SEO as clearly I want to rank the local pages for each country.

Cheers

Moz Hivemind,

I'm working with an ecom beauty brand and retailer who re-platformed their website at the end of August last year. Their CTR dropped from 70% plus for branded terms to 50% over night and has steadily declined ever since, down to the low 30s as an average the last few months.

Their rankings for branded terms have remained in the number 1 position, despite a slight blip at launch, which is to be expected.

They admit that some new distribution deals with major retailers have added some competition to the mix, but much later in the year.

I could totally understand a rankings drop and an initial hit, but has anyone seen anything like this before, is there something on the new site that could impact CTR like this, either in the SERPs or perhaps a reporting issue?

As the click itself is taking place in the SERP and their rankings are solid, other than the meta description, which they swear was unchanged the first few months after launch, any ideas what could be happening here?

Thanks so much.

Thanks everyone, all good answers, Title tags I will take a look at, but shouldn't have changed a great deal if at all... but the devil is in the detail.

Branded search ppc will definitely have played a part as well, including their own activity.