Great advice, much appreciated.

Luckily we do have quite decent traffic already and so I can see good scope for improvement already.

I've actually already done a very comprehensive click-through analysis of all our organic keywords, so identifying these shouldn't take much time at all.

Appreciate the wise words!

Thanks Sebastian, this is good common sense advice that I really should have thought of already.

Hopefully I won't be fixing such errors for too long, since our site is an ecommerce one with many thousands of pages!

Hello,

I have fairly recently taken up a position as an in-house SEO, having previously had my own (not terribly successful) ecommerce venture, so my SEO experience is at beginner level.

I have read a LOT in coming up with a strategy (Laura Lippay's 8 Step Strategy, amongst so much more on here, has been epic), and have come up with something fairly comprehensive. However, it's taken me months! This is partyly due to other non-SEO responsibilities, and partly due to finding my way around all the tools & resources available, how everything fits together and what should be prioritised over what.

This is massively inefficient for future projects, or indeed if I ever got a job in agency, and so I need to get quicker/more productive. I keep reading about identifying and capitalising on 'low hanging fruit' - how does one go about this? Details would be hugely appreciated - starting from the bottom up, i.e. keyword research, competitive & backlink analysis, link building etc.

For the record, I have zero coding capabilities (something I plan to rectify one day soon) and so my strategy revolves primarily around content and outreach, rather changing site architecture. In any case, our website seems well put together, since new content is indexed very quickly.

Thanks so much in advance,

Ali (UK)