If your title tag is over 55 characters, is it generally OK or good practice to abbreviate your brand name (at the end of the title tag) for the sake of the other keywords in the tag?
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Is it OK to shorten your brand name in your title tags
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White H1 Tag Hurting SEO?
Hi,
We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO.
https://www.websitemagazine.com/blog/16-faqs-of-seo
The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok?
Thanks for the help