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If your title tag is over 55 characters, is it generally OK or good practice to abbreviate your brand name (at the end of the title tag) for the sake of the other keywords in the tag?

Hi,

We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO.

https://www.websitemagazine.com/blog/16-faqs-of-seo

The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok?

Thanks for the help

Hi Donald,

Thanks for your reply. So if we linked ourselves from the client footer contact us page (the link would go to a content page about us with links to our site), that would likely also be considered spam as well?

Hi Paul,

Thank you so much for replying. I don't think they're as concerned about ranking for the recipes as they were about doing something that would be harmful to SEO (as far as adding so many extra pages/URLs to the site). It's a hunting gear website so the chances of ranking for recipes are probably extremely low I totally agree with you that from a social sharing standpoint it is necessary.

Thank you so much for the taxonomy/search tip also. That's a great idea!

We have full navigational breadcrumbs on our site for the menu and the brand menu.

i.e. Home > Clothing > Jackets

Brand > Brand Name > Brand Jackets

There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops)

Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.

Hi,

I recently download the inbound links report for my client to look for some opportunities. When they switched to our platform a couple years ago, the format of some of their webpages change, so a number of these inbound links are going to an error page and should be redirected.

However, some of these are spammy. In that case, someone recommended to me to disavow them but still redirect anyway.

In other cases, some were "last seen" a year or two ago, so when I try to go to the URL the link is coming from, I also get an error page.

Should I bother to redirect in these cases? Should I disavow in both cases? Or leave them alone? Thanks for any input!